Expert Marketing Consultancy to
300+ companies across 5 continents
20+ years of Global experience working
with marketers, agencies & procurement
$12b+ value delivered through improved operations,
performance & commercial return
Tailored consultancy solutions designed to
improve marketing output – every time
TrinityP3 is a leading marketing management consultancy. We specialise in helping our clients optimise their marketing communications activities.
BESPOKE CONSULTANCY SOLUTIONS TO IMPROVE YOUR MARKETING OUTPUTS
While founded in Australia, we operate in markets across Asia Pacific, Europe and North America.
ADVISORS TO 300+ COMPANIES ACROSS FIVE CONTINENTS
The fundamental difference between our consultancy competitors and us is that, since our inception in 2000, our focus has been on only one area: marketing communications. The entirety of our expertise, the development of our IP, the selection of our people, our extensive industry advocacy and our value proposition, has been in marketing.
$12BB VALUE DELIVERED IN IMPROVED PRODUCTIVITY & PERFORMANCE
We have built a global team of consultants who, together, are unrivalled in their marketing and agency experience. All are industry leaders with a minimum of 15 years of experience in specific disciplines, coupled with broad-range commercial knowledge.
MARKETING COMMUNICATIONS EXPERTS WITH MINIMUM 15+ YEARS OF EXPERIENCE
At heart, we are passionate marketers with one goal: to improve the marketing productivity and performance of every single business that engages us.
Fulfilling this goal repeatedly is how we’ve delivered significant, measurable and sustainable value to our clients, who range from start-ups to publicly listed organisations worldwide.
DELIVERING IMPROVED MARKETING VALUE TO EVERY CLIENT
We’d love to do the same for you. If you’re already keen to know more, you can move immediately to our consultancy practice pages or contact us directly for an obligation-free conversation
Q “What is the ideal structure and process to best deliver our marketing strategy?”
Q “How do we ensure we are getting value from our technology investment?”
Q “What does good practice in marketing look like at the moment?”
Q “When is the best time to engage agencies in performance reviews?”
Q “How do we move from a cost control focus to rewarding agency value creation?”
Q “How should we benchmark agency performance and productivity?”
Q “What part of our production needs should we outsource or bring in-house?”
Q “How can we know we are not overpaying for our advertising production?”
Q “Where can I find more efficient ways of producing the content we need?”
Q “What is the best way to select the new agency we need?”
Q “Is tendering the incumbent the best way to review their contract?”
Q “Can I pitch media or creative at the same time or is it best do this separately?”
Q “Should we consolidate our roster of agencies, or is it better to create a village?”
Q “How do you structure your agency roster, particularly to work with an in-house team?”
Q “What is the best way to measure how effectively our roster of agencies is operating?”
Q “Should we move from retainer to project fees for our agencies?”
Q “What is the best way to determine if we are getting value from our agencies?”
Q “Is there an easier way to negotiate contracts with our incumbent?”
Q “How do you create and maintain high performing marketing teams?”
Q “What do we need to do to align our various marketing functions?”
Q “Why is it so hard to get our agency partners to collaborate?”
Q “How can we identify where agency and marketing teams are under-performing?”
Q “What is the best way to encourage alignment and collaboration in our teams?”
Q “When is the best time to be measuring agency performance?”
Q “What should we do to improve the performance of our wider marketing team?”
Q “How can we improve the current agency arrangements?”
Q “Is there a better process or structure for our go-to-market for marketing?”
Q “How can we tell we are getting the best media value for our spend?”
Q “What is the best way to approach media agency benchmarking?”
Q “When should we considering bringing some or all of our media in-house?”
Q “There are so many issues with media, which ones should we focus on?”
Q “What is the real risk of ad fraud and how can we manage this?”
Q “Can my media agency contract protect me from all of these industry issues?”
Q “How well are we positioned in the market against our competitors?”
Q “What are clients looking for when considering an agency partner?”
Q “Why are some agencies more successful at new business growth than others?”
Q “How can we improve our pitch win rate?”
Q “What can we do to improve our success in pitching?”
Q “Why do other agencies win more pitches than others?”
Q “How do we make sure we are in consideration for pitches you manage?”
Q “Do our agency rates compare favourably to our competitors?”
Q “What are the different fee models and which is right for us?”
What We Do
The way we provide value to our clients can be seen across our four advisory practices.
Marketing Operations Practice
Optimising internal operations strategy, structure, processes, and capabilities
Marketing Supplier Practice
Optimising agency performance, fees, contracts, value, search, and selection
Optimising media and agency performance and value
- Media Value Operational Review
- Industry Issues (Advisory)
- Plus ‘Agency Commercial Evaluation’ and ‘Agency Selection’ tailored to media agencies.
Agency Advisory Practice
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Agency Selection: The Pitch Consultant’s Definitive Guide
TrinityP3 has been helping clients with successful agency selection for over 20 years now so it stands to reason that we might know a thing or two about the process. This definitive guide answers every question you are likely to ever have about pitches and agency selection.
Advertising Agency Fees – A Comprehensive Guide for Marketing
How is advertising agency pricing agreed, how do agencies get paid, how should agencies get paid, and is there a better way? For many years, TrinityP3 has worked with marketers and agencies across a variety of projects where pondering these questions and providing answers sit at the heart of challenge and opportunity.
Insights & Wisdom
How do you pitch when you’re the incumbent agency?
Agency Search: the chemistry process and ten key questions to ask
Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them