advertisers and anyone interested in delivering improved performance in their marketing, media and advertising investment for their organisation.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
For Procurement
and sourcing professionals interested in maximising the performance of the marketing, media and advertising investment in their organisation.
For Agencies
marketing vendors and suppliers, ad-tech and mar-tech companies, and strategy and analytics firms looking to grow through proving superior value.
For Everyone Else
and anyone interested in optimising marketing, media and advertising performance – journalists, academics, students, industry associations and more.
Watch our video
For more than a decade, marketing has had its costs reduced, while expectations for delivering company growth have grown. Meanwhile technology has been providing greater opportunities and at the same time greater challenges. No wonder marketers are facing more complex problems than ever before.
What are your major marketing challenges?
From the Blog
Reflections on an Ad Industry at War With Itself
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.
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Managing Marketing: Increasing Transparency In Programmatic Media
Dominic Powers of CtrlShift talks about improving the efficiency and effectiveness of programmatic media in this podcast. Take a listen here.
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Why it is so hard for the agency incumbent to win a pitch
There are three strong factors working against the incumbent’s success, even when the existing advertiser / agency relationship is strong.What are they?
Testimonials
Customer satisfaction is the ultimate goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
With agency structures becoming ever more fragmented and complex, Honda engaged TrinityP3 to undertake a review of our media partne. TrinityP3 were able to deliver strong insights into our current state, and importantly, solid recommendations targeting improved efficiency and effectiveness.
Simplot Australia asked TrinityP3 to lead a creative agency review process, with a view to establishing the best route forward for our brands in this key area of marketing. Through various challenges along the way, TrinityP3 has always been on hand with expert advice, opinion and data-driven analysis.
We engaged TrinityP3 in a consultative capacity to contractually and financially assess our current relationship with a key marketing supplier. The process, service, objectivity and quality of advice we received was exceptional, and has set us up to deliver significantly improved performance and value.
TrinityP3 brought valuable market knowledge and specialist experience to bear on our media agency project. Their work added significant value to Officeworks and helped us in delivery of a strong and improved business outcome.
I have worked with Trinity P3 on a number of projects over the years. Their experience, knowledge and support in guiding clients through the pitch process is second to none; and their professional and fair dealings with agencies is well respected.
It’s a fantastic advertisement for TrinityP3 that we got there, as quickly as we did, and with such a clear and simple outcome at the end of the day. On a personal note, it’s been a pleasure dealing with you.
Industry Polls
While we work with a wide range of clients, agencies, tech and marketing suppliers across marketing, media and advertising, our TrinityP3 Industry Polls gives the wider industry an opportunity to be counted on the issues we believe are of interest or importance. Have your say here and make sure you share the poll with your colleagues and friends on social media so we get the widest representation possible.
TrinityP3 Resources
On the Couch
On the Couch is a fortnightly catch up where we discuss and solve the problems of the marketing world today.
Newsletter
All the insight you need to stay one step ahead of the industry. Stay up to date. Stay relevant. Stay informed.
Books
Darren Woolley’s Top 50 Marketing Management Posts
Mobile Apps
The Resource Rate Calculator is a free industry calculator designed to calculate resource rates.
Infographics
Here we share our insights and knowledge on a range of marketing management topics and issues in visually appealing and informative infographics.
Calculators
Ever wondered how much that head hour rate equates to an annual salary? Simply enter the head hour rate and we will calculate the equivalent annual salary.
Agency Register
If you’re an advertising agency or media or marketing supplier interested in improving your business performance then you have come to the right place.
White Papers
The purpose of our TrinityP3 White Paper is to bring together a selection of work dealing with specific topical issues facing marketing media, advertising and marketing procurement.
Podcasts
Listen and subscribe to podcasts by TrinityP3 including Darren Woolley’s Managing Marketing and David Angell’s Media Angles.
TrinityP3 Downloads
Here you can download a wide range of resources one digital marketing, television production and more for free.
Business Partners
TrinityP3 builds strategic business partnerships in order to service our clients and share our next practise methodologies locally, regionally and globally.
Industry Business Events
Discover upcoming industry events and get exclusive discounts as a TrinityP3 client, friend or supporter.