TrinityP3 is a leading marketing operations management consultancy. We help CMOs, marketing procurement teams, and agency leaders improve marketing operations and productivity by up to 20%.
We specialize in marketing transformation, procurement advisory, agency selection, agency roster optimization, and media transparency and commercial evaluations and negotiations.
Leveraging 20+ years of global industry data and our proprietary Agency Fee Benchmarking tools, TrinityP3’s consultants, each with a minimum of 15 years of industry experience, have advised more than 300 companies across five continents, delivering $12 billion in audited marketing productivity and performance value.
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What We Do
The way we provide value to our clients can be seen across our four advisory practices.
Optimising internal operations strategy, structure, processes, and capabilities
Optimising agency performance, fees, contracts, value, search, and selection
Optimising media and agency performance and value
Optimising agency new business performance and growth
We help answer questions like:
Marketing Transformation
1. Can you assist in developing a roadmap for our marketing transformation journey?
2. How do your proprietary data and tools contribute to tailoring our transformation program?
3. How do you assist with technology partner selection and martech optimization?
4. How do you handle resistance to change within an organization during the transformation process?
5. How do you ensure that the results of our marketing transformation are sustainable?
6. What role does digital marketing play in the transformation services you offer?
Marketing Supplier Management
1. What approach do you take to assess and manage potential suppliers?
2. Can you help us identify and mitigate potential risks in our marketing procurement process?
3. How do you ensure the sustainability and ethical practices of the suppliers we work with in our marketing procurement process?
4. How do you manage negotiations in sensitive circumstances, for instance, renegotiating contracts with an existing agency?
5. What topics are covered in your bespoke procurement consultancy projects or workshops?
Production Consultancy
1. What is the duration of the evaluation process and how soon can I see improvements in my production process?
2. How will you ensure the production process aligns with our brand vision, creative ideas, and budget?
3. What kind of expertise do you have in dealing with production suppliers and vendors?
4. Can you help us understand and leverage emerging trends in the production industry?
5. How do you approach issues of sustainability and environmental impact in the production process?
Agency Selection
1. How do you determine the best fit between our company and a potential agency?
2. Can you assist with contract negotiation and terms once an agency is selected?
3. How do you handle conflicts of interest in agency selection?
4. What role do we play in the selection process and how much input will we have?
5. Can you handle international agency search and selection processes if our needs expand beyond local or national borders?
6. Do you provide support and management services after the selection process to ensure a successful partnership?
Agency Roster
1. How do you assess and manage the effectiveness of our agency roster?
2. What are some of the ‘tried and trusted’ roster models that you have built for others?
3. Can you provide more detail on what’s involved in building a bespoke roster model?
4. What is your approach to managing budgets and costs across the agencies on our roster?
5. How do you facilitate communication and collaboration between different agencies on our roster?
6. How frequently do you review and assess the performance of agencies on our roster?
Agency Fees
1. Can you explain more about your proprietary industry fee benchmarking data and how it’s used to identify challenges or opportunities?
2. Can you advise on incentives and performance-based compensation for agencies?
3. How do you ensure transparency in agency costings and payments?
4. What factors do you consider when developing a bespoke agency scope of work or scope of services?
5. What kind of amendments, clause inclusions or removals might you recommend to our agency contracts?
6. What are the respective pros and cons of the different types of agency fee models?
High Performing Teams
1. Can you explain how you define a high-performing team in this context?
2. What tools or methodologies do you use to evaluate team performance and collaboration?
3. How do you assess the current performance of our internal and external teams?
4. How can you help us maintain any improvements and ensure long-term high performance?
5. Can you provide guidance on how we can strengthen the relationships between our marketing team and our agency partners?
Agency Operational & Performance Reviews
1. What’s included in an agency operational review?
2. How long does it typically take to complete an operational review?
3. What steps do you take to uncover the real challenges in our relationship with our agency?
4. What is your process for ensuring the confidentiality of the information shared during the review?
5. What are the deliverables of an operational review, and how are they tailored to our specific needs?
6. Can you provide examples of how operational reviews have led to improvements in agency operations for other clients?
Performance Evaluation
1. Can you provide a more detailed overview of how the Evalu8ing tool works?
2. What kind of insights does the Evalu8ing process generate, and can you provide examples?
3. What level of familiarity with the tool is required for our teams to use it effectively?
4. Can you describe the kind of advice you might provide based on the insights generated by Evalu8ing?
Media Value Operational Review
1. How does the operational review process work, and how long does it typically take?
2. Can the review process be tailored to address specific concerns that I have about my media agency’s performance?
3. What qualifications do your consultants possess to effectively evaluate my media agency’s performance?
4. What kind of recommendations can I expect from this review?
5. Can you provide assistance in implementing the recommendations resulting from the review?
Media Industry Advisory
1. How can you help us ensure we’re getting the most from our media buying agency?
2. What protections do we need to have in place to minimize exposure to ad fraud and negative brand exposure?
3. How can your service help us navigate the rapidly changing media landscape and stay abreast of emerging trends?
4. How can you help us understand the methods used by our media agency for media buying?
5. How can we ensure that our organization’s data is being properly used and protected by our media agency?
Agency Growth
1. How can you help us to differentiate our agency from our competitors more effectively?
2. How do you ensure that a positioning statement accurately reflects an agency’s unique value proposition?
3. Should we have different positioning statements for different audiences or services, or one overarching statement?
4. What common mistakes do you see agencies making in their positioning statements, and how can they be avoided?
5. Can you help us craft our new business strategy and marketing approach based on our revamped positioning?
Pitch Performance Review
1. What specific aspects of the pitching process do you analyze during your review?
2. Can you provide feedback on all types of pitches (e.g. creative, PR, digital), or do you specialize in certain areas?
3. Can you explain how the mock presentation process works? Do we present to a panel of your consultants?
4. What are the common issues that agencies typically encounter during pitches?
5. Do you offer any sort of post-review support or coaching to implement the recommendations you provide?
TrinityP3 Proprietary Tools
1. How can registering my agency on your Agency Register increase my chances of being chosen for pitches?
2. Can you explain how the Agency Fee Decision Tree works and how it can help us understand the pros and cons of different agency fee models?
3. How can I leverage the Ad Cost Checker to competitively price our agency’s services?
In the complex world of media, we wanted to ensure we ran a strong, competitive tender that would allow us to reach the best decision for our business in a timely fashion. Our internal expertise had gaps and so, we met with TrinityP3 to shape an engagement that augmented our own processes and helped along each step. With their critical IP and Ellie’s immense expertise, this engagement has delivered great value for us at each step. Ellie helped us run a comprehensive and fair process that respected the participants, allowed us to gather the information we needed, understand market insights and ultimately end up with a great partner. I would be happy to recommend Trinity P3 and gladly engage them again for future tenders.
We have a long-standing and productive relationship with our media agency, but after several changes on the agency side and looking to provide due diligence before continuing the relationship, we approached TrinityP3 to provide an independent market-based assessment of the current arrangement and relationship. Their commercial review approach provided us not only with the assessment we needed to continue comfortably, but also gave us a list of issues and actions to address both within our team and process and for the agency to provide improved media value and performance. It meant we could avoid the costly disruption of a tender process, and at the same time provide the organisation with robust evidence for the case of maintaining the status quo.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Insights & Wisdom
In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Why Privacy-First Marketing is Your New Strategic Frontier
The Effectiveness Gap: Why Marketing Measurement is Failing the Commercial Test (and How to Fix It)
The Definitive Guide to Marketing Productivity: A Strategic Roadmap for CMOs and Fractional Leaders
Why Trust in the Agency Pitch is a Debt, Not a Gift
Focus your pitch for a better pitch result
The End of the Cost-Cutting Era: Why Your Savings Mandate is Creating Massive Marketing Waste
Why the agency pitch is often where strategy goes to die and how to fix it
Own Your Agency Search: The Power of DIY, and the Pitfalls to Avoid
From Cost Centre to Growth Engine: Why You Must Master the Language of Finance
Industry Guides
Looking for a great read? You can read our guides here or we can send you one.
A Guide to In-house Agency Services - More than a playbook
Our unique perspective—covering five continents and numerous industry sectors—has enabled us to identify the key success factors and common pitfalls of in-house agency models. This paper grounded in our practical experience, aims to offer guidance and ideas to those contemplating in-housing their agency services.
Agency Selection: The Pitch Consultant’s Definitive Guide
TrinityP3 has been helping clients with successful agency selection for over 20 years now so it stands to reason that we might know a thing or two about the process. This definitive guide answers every question you are likely to ever have about pitches and agency selection.
Advertising Agency Fees – A Comprehensive Guide for Marketing
How is advertising agency pricing agreed, how do agencies get paid, how should agencies get paid, and is there a better way? We have worked with marketers and agencies across a variety of projects where pondering these questions and providing answers sit at the heart of challenge and opportunity.
A Marketer’s Guide to Speaking Finance: Terms, Metrics, and Strategic Alignment
To move from a "cost centre" to a "profit centre", marketers must master the language of value creation, capital efficiency, and risk mitigation. This guide provides the granular detail needed to build a commercially sound business case.
TrinityP3 Resources
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