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TrinityP3 specialises in providing services to Marketers, Procurement & Agencies. Which are you?

For more than a decade, marketing has had its costs reduced, while expectations for delivering company growth have grown. Meanwhile technology has been providing greater opportunities and at the same time greater challenges. No wonder marketers are facing more complex problems than ever before.

TrinityP3 has developed new ways to solve these new and complex marketing problems.

So what are your major marketing challenges?

No matter what your problem or challenge, we have the solutions and services to provide an informed and robust analytical approach to your marketing needs.

Check them all out here.

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    • Six reasons why you may have many more agencies and suppliers than you need

      We provide a very popular solution called Agency Roster Alignment where we analyse and map the current roster against the advertiser's strategic needs, spend and satisfaction with the incumbents. Some of the really common responses when we report back on the current rosters is, first, many are surprised at the number of agencies and marketing vendors on the roster and, second, how they could have ended up in this situation with so many agencies and suppliers. Let me deal with the first response and then expand on the second in the observation points below. First off, when we take about rosters we are not simply talking about the major agencies such as creative, media and digital, plus perhaps a PR company, a design studio, and that sales promotion firm you use occasionally. We are talking about all of the agencies, suppliers and vendors that you spend your budget with, including market research firms, event companies, mail houses, technology solutions providers, and everyone in between. Just as marketing has become more complex, the number of vendors, agencies and suppliers has grown too. But the fact is there are some very solid reasons as to why you may have more agencies and suppliers than you need. And that is not a good thing, as each extra one on your roster is consuming time and money by just being there. Continue reading

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