We’re TrinityP3 – A Global Marketing Management Consultancy
For more than two decades, our belief has been that solving the complex challenges we face requires evidence-based thinking combined with design-based creativity. It means we challenge our clients and ourselves to continuously evolve in thought and approach to developing innovative solutions that provide a competitive advantage to our clients.
BESPOKE CONSULTANCY SOLUTIONS TO IMPROVE YOUR MARKETING OUTPUTS
While founded in Australia, we operate in markets across Asia Pacific, Europe and North America.
ADVISORS TO 300+ COMPANIES ACROSS FIVE CONTINENTS
The fundamental difference between our consultancy competitors and us is that, since our inception in 2000, our focus has been on only one area: marketing communications. The entirety of our expertise, the development of our IP, the selection of our people, our extensive industry advocacy and our value proposition, has been in marketing consulting.
$12BB VALUE DELIVERED IN IMPROVED PRODUCTIVITY & PERFORMANCE
We have built a global team of marketing consultants who, together, are unrivalled in their marketing and agency experience. All are industry leaders with a minimum of 15 years of experience in specific disciplines, coupled with broad-range commercial knowledge.
MARKETING COMMUNICATIONS EXPERTS WITH MINIMUM 15+ YEARS OF EXPERIENCE
At heart, we are passionate marketers with one goal: to improve the marketing productivity and performance of every single business that engages us.
Fulfilling this goal repeatedly is how we’ve delivered significant, measurable and sustainable value to our clients, who range from start-ups to publicly listed organisations worldwide.
DELIVERING IMPROVED MARKETING VALUE TO EVERY CLIENT
We’d love to do the same for you. If you’re already keen to know more, you can move immediately to our marketing solutions pages or contact us directly for an obligation-free conversation
Q “What is the ideal structure and process to best deliver our marketing strategy?”
Q “How do we ensure we are getting value from our technology investment?”
Q “What does good practice in marketing look like at the moment?”
Q “When is the best time to engage agencies in performance reviews?”
Q “How do we move from a cost control focus to rewarding agency value creation?”
Q “How should we benchmark agency performance and productivity?”
Q “What part of our production needs should we outsource or bring in-house?”
Q “How can we know we are not overpaying for our advertising production?”
Q “Where can I find more efficient ways of producing the content we need?”
Q “What is the best way to select the new agency we need?”
Q “Is tendering the incumbent the best way to review their contract?”
Q “Can I pitch media or creative at the same time or is it best do this separately?”
Q “Should we consolidate our roster of agencies, or is it better to create a village?”
Q “How do you structure your agency roster, particularly to work with an in-house team?”
Q “What is the best way to measure how effectively our roster of agencies is operating?”
Q “Should we move from retainer to project fees for our agencies?”
Q “What is the best way to determine if we are getting value from our agencies?”
Q “Is there an easier way to negotiate contracts with our incumbent?”
Q “How do you create and maintain high performing marketing teams?”
Q “What do we need to do to align our various marketing functions?”
Q “Why is it so hard to get our agency partners to collaborate?”
Q “How can we identify where agency and marketing teams are under-performing?”
Q “What is the best way to encourage alignment and collaboration in our teams?”
Q “When is the best time to be measuring agency performance?”
Q “What should we do to improve the performance of our wider marketing team?”
Q “How can we improve the current agency arrangements?”
Q “Is there a better process or structure for our go-to-market for marketing?”
Q “How can we tell we are getting the best media value for our spend?”
Q “What is the best way to approach media agency benchmarking?”
Q “When should we considering bringing some or all of our media in-house?”
Q “There are so many issues with media, which ones should we focus on?”
Q “What is the real risk of ad fraud and how can we manage this?”
Q “Can my media agency contract protect me from all of these industry issues?”
Q “How well are we positioned in the market against our competitors?”
Q “What are clients looking for when considering an agency partner?”
Q “Why are some agencies more successful at new business growth than others?”
What We Do
The way we provide value to our clients can be seen across our four advisory practices.
Marketing Operations Practice
Optimising internal operations strategy, structure, processes, and capabilities
Marketing Supplier Practice
Optimising agency performance, fees, contracts, value, search, and selection
Media Practice
Optimising media and agency performance and value
- Media Value Operational Review
- Industry Issues (Advisory)
- Plus ‘Agency Commercial Evaluation’ and ‘Agency Selection’ tailored to media agencies.
Agency Advisory Practice
Don’t see what you’re looking for? Click here to contact us directly.
Testimonials
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
I engaged David Angell and the TrinityP3 team to assist Swinburne in leading a closed account review for the provision of media strategy, planning and buying services in 2022. We had a strong and highly productive relationship in place with the incumbent provider, however after five years we needed to benchmark the pricing and services, and I was also keen to gain feedback from both sides on what we could do to make the partnership even better.
TrinityP3 produced a comprehensive report, structured with clear, actionable insights, which enabled a very smooth contract renegotiation process. Due to the deep expertise and objectivity that TrinityP3 brought to the table, we were able to focus our efforts on the areas that needed attention, and ensure the new contract was fit for purpose, competitive and supported the growth of an already strong partnership – without the time, effort and cost of a full market process.
Thanks to David and team for their professionalism, integrity and expertise.
Trinity P3 was a great partner during our latest pitch. Throughout the process, they kept us highly informed which led to positive outcomes for both our agency and the client. Their thorough brief documentation, clear communications about the next stages and constructive feedback from key sessions made the whole process feel transparent and engaging. They bring a wealth of experience, insights and integrity that facilitates a well-managed engagement for all parties involved.
We partnered with Trinity P3 for a Digital Marketing tender process. They provided a robust and comprehensive evaluation of the digital landscape while providing invaluable insights and strategic advice along the process.
Anton and the team were great to collaborate with and a pleasure to work with and has set us up to deliver digital marketing excellence.
Just to say a huge thanks for your time and input in the session yesterday – we got a lot out of it and it has certainly given us some food for thought about how we continue to promote and present the agency.
It was pleasing to hear that we have some good foundations to build on – but you raised some great points that really resonated with us and ones that we will certainly take on-board.
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Industry Guides
Agency Selection: The Pitch Consultant’s Definitive Guide
TrinityP3 has been helping clients with successful agency selection for over 20 years now so it stands to reason that we might know a thing or two about the process. This definitive guide answers every question you are likely to ever have about pitches and agency selection.
Advertising Agency Fees – A Comprehensive Guide for Marketing
How is advertising agency pricing agreed, how do agencies get paid, how should agencies get paid, and is there a better way? For many years, TrinityP3 has worked with marketers and agencies across a variety of projects where pondering these questions and providing answers sit at the heart of challenge and opportunity.
High performing client / agency relationships – A Leadership Guide for Agencies
Client leadership is a critical part of any agency operation. The use of ideas and thoughts in building stronger client leadership traits, higher-performing relationships with your clients, and greater success across your agency.
Insights & Wisdom
When it comes to paying your agencies, you need to follow the money.
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Why Integrated Marketing Communications (IMC) continues to be relevant.
TrinityP3 Resources
Newsletter
All the insight you need to stay one step ahead of the industry. Stay up to date. Stay relevant. Stay informed.
Books
Darren Woolley's Top 50 Marketing Management Posts
Calculators
Ever wondered how much that head hour rate equates to an annual salary? Simply enter the head hour rate and we will calculate the equivalent annual salary.
Agency Register
If you’re an advertising agency or media or marketing supplier interested in improving your business performance then you have come to the right place.
Podcasts
Listen and subscribe to podcasts by TrinityP3 including Darren Woolley's Managing Marketing and David Angell's Media Angles.
Evalu8ing
Evalu8ing is an online collaboration survey tool used by businesses to measure and drive team performance.
Ad Cost Checker
Ad Cost Checker is an advertising cost benchmarking calculator that allows you to statistically benchmark the hour rates and fees for creative, media, digital, social, design and advertising production.
Agency Fee Decision Tree
What is the right agency fee model for you? The TrinityP3 Agency Fee Decision Tree will help you find the right model.
White Papers & Guides
The purpose of our TrinityP3 White Paper is to bring together a selection of work dealing with specific topical issues facing marketing media, advertising and marketing procurement.