We don’t just advise on marketing, media and advertising. We make the stories that drive positive change too.

We share our unique perspective and innovative solutions to the issues facing the industry.

This provides a rich source of ideas and inspiration for our clients, our team and for advertisers, procurement and agencies.

In fulfilling our stated purpose to improve the marketing performance and productivity of every organisation we work with, we often find ourselves either setting the industry agenda, sharing our unique perspective in participating in the industry issues of the day or contributing to the industry knowledge on emerging practices and trends. It is something we have done since our foundation and is catalogued here.

Accenture Song’s stunning talent raid on Initiative – 17 May 2024, Adnews
UPDATE: Initiative’s Melissa Fein, Sam Geer, and Chris Colter confirm move to Accenture Song – 17 May 2024, Umbrella
‘Surprised it’s taken this long’: Ferrier and Wright on Fein, Geer, and Colter defection – 17 May 2024, mediaweek
Ellie Angell: My first three months as a trans person in the workplace – 16 May 2024, mediaweek
Initiative’s Fein, Geer, Colter To Depart For Accenture Song – 16 May 2024, B&T
‘He’s still on my Christmas card list’: Mat Baxter and Darren Woolley resolve debate – 16 May 2024, mediaweek
Mat Baxter and Darren Woolley clash over TikTok promo: ‘Wholly inappropriate’ or ‘overly sensitive’? – 8 May 2024, mediaweek
Opinion: Agencies, Be Unique – Stop Using The Word “Unique!” – 1 May 2024, B&T
Agency pitch satisfaction just 3.13 out of 5. If this was an Uber, we’d walk – 10 April 2024, The Drum
Pitch pledge might not work in ‘Wild West frontier’ of Aussie adland: ACA, MFA, and IMAA on State of the Pitch – 10 April 2024, mediaweek
Pitching behaviour ‘even worse’ than State of the Pitch reveals: Industry leaders weigh in – 9 April 2024, mediaweek
Pitch process ‘same one that’s seen in Mad Men’: Darren Woolley dissects pitching’s ‘bad name’ – 8 April 2024, mediaweek
‘Too many marketers are applying a one-size-fits-all approach’: TrinityP3 reveals inaugural ‘The State of the Pitch’ report – 8 April 2024, Mumbrella
State of the Pitch – Marketers ask too much of their agencies – 8 April 2024, Adnews
89% of agencies not paid pitch fees: TrinityP3’s inaugural State of the Pitch report – 8 April 2024, mediaweek
TrinityP3 ‘The State of the Pitch’ Report Highlights Where Marketers Are Failing When It Comes To Pitching – 8 April 2024, B&T
‘The State of the Pitch’ Report Highlights Where Many Marketers Are Failing When It Comes to Pitching – 8 April 2024, LittleBlackBook
“There is a Significant Power Imbalance Between Marketer and Prospective Agency” – 8 April 2024, LittleBlackBook
Darren Woolley: ‘Agencies Need to Get Their Swagger Back’ – 4 April 2024, LittleBlackBook
‘It’s fear that stops men standing up. They don’t want to rock the boat’ – 4 April 2024, unmade
Trinity P3 Encourages Agencies to Leverage LBB Profiles for Pitching Success – 2 April 2024, LittleBlackBook
Industry Leaders Slam Singo’s Ben Roberts-Smith Apology Ad As ‘Racist’ & ‘An Awful Stain On Our Industry’ – 2 April 2024, B&T
Mediaweek reveals full judging line-up for Next of the Best Awards – 27 March 2024, mediaweek
‘Like a tobacco account on your CV’: Woolley and Noble on Shell creative pitch – 19 March 2024, mediaweek
How do you solve problems like agency vacancy, churn, pay and diversity? – 14 March 2024, Mumbrella
Lindsey Evans, Gai Le Roi, Liana Dubois, and Paul MacGregor among Next of the Best judges – 8 March 2024, mediaweek
‘No one can tell brands how they should react’: Will advertisers punish Meta for exiting news deals? – 6 March 2024, mediaweek
Long Read – Rise of the bespoke agency model – 28 February 2024, Adnews
Gender pay gaps revealed: Australian media companies discriminate in wage gaps ‘as large as 26%’ – 27 February 2024, ScreenHub
Charts – The story of gender pay in advertising and media – 27 February 2024, Adnews
WGEA reveals pay gaps up to 26% in Australia’s major media companies – 27 February 2024, Mi3
What the Workplace Gender Equality Agency (WGEA) figures say about the media industry – 27 February 2024, mediaweek
‘It’s costly, it’s disruptive, and it rarely results in the best work’: Has pitching become adland’s poisoned apple? – 19 February 2024, Mumbrella
Thinkerbell picks up Hort Innovation’s integrated account – 19 February 2024, mediaweek
Pitch frenzy eases but brands are still reviewing agency rosters – 15 February 2024, Adnews
Pitch Frenzy? Marketers prepare for a “big year” of account reviews – 6 February 2024, mediaweek
Trading today and the delivery of value – 25 January 2024, Adnews
Why the Media Pitch trading exercise template needs to go – 24 January 2024, Adnews
Pitch Wrap – Spotlight walks from PHD, EssenceMediacom grabs Google – 19 January 2024, Adnews
A redundancy rush as the industry prepares for a slow start to 2024 – 9 January 2024, Adnews
“Am I Paying My Agency Too Much?” – 8 January 2024, LittleBlackBook

The year of the pitch: Wrapping the biggest media pitches of 2023 – 15 December 2023, Mumbrella
Pitch: Has the rule changed? – 12 December 2023, ESPiNews
Is the pitch broken? TrinityP3 study to uncover reality of modern pitching – 11 December 2023, media week
Long Read: The secrets of a great client/agency relationship – 23 November 2023, Adnews
How to Make a Creative Pitch in Advertising – 16 November 2023, USC
Reviewing the agency review process: There’s a better way – 15 November 2023, FastCompany
‘Contradictory and meaningless’ the industry split on creativity metrics – 1 November 2023, Adnews
The AADC to present AADC Talks – the moving creative conference – held Wednesday, Nov 1st – 24 October 2023, Campaignbrief
WPP and DDB on why they each have a creative index – 23 October 2023, Adnews
Considerations for the Mediaweek Agency 50 and Creative 50 – 11 October 2023, mediaweek
Mediaweek 100 confirms major partners and sponsors for 2023 – 28 September 2023, mediaweek
Mediaweek announces Creative Agency 50 list – 21 September 2023, mediaweek
Darren Woolley and Rowena Millward to be key advisors for Agency 50 – 6 September 2023, mediaweek
Thinkerbell Aotearoa appointed creative partner for Lion NZ – 1 September 2023, AdNews
Lion NZ set to serve up Measured Magic with Thinkerbell Aotearoa – 1 September 2023, Thinkbell
Lion NZ appoints Thinkerbell Aotearoa as key creative partner – 31 August 2023, StopPress
TrinityP3’s Darren Woolley joins Mediaweek as Marketing / Agency Editor-at-Large – 22 August 2023, mediaweek
Pitch Palooza becomes Pitchageddon: Review slew across VW, Unilever, Nestlé, BMW, Kia, McCain and more have agencies stretched, raging at procurement as consultants predict demise of village model – 10 August 2023, Mi3
Thank You To Our Fabulously Judgemental Women In Media Judges – 27 July 2023, B&T
‘It’s a goddamn lockbox’: History repeats as $20bn wasted in global online ads, Australian brands indifferent on scrutiny versus other media channels – 4 July 2023, Mi3
Our Top 10 Consultants! B&T’s Best Of The Best Presented by Finecast, Part Of GroupM Nexus – 29 June 2023, B&T
B&T TV: Darren Woolley Reveals All (To Chris Taylor) On Being A Pitch Doctor! – 14 June 2023, B&T
How To Win Your Next Pitch: Unanswered Questions From Cannes In Cairns – 8 June 2023, B&T
The Pitch Questions You Can’t Ask That We Ran Out Of Time To Answer – 8 June 2023, B&T
Why Indies Are So Hot Right Now – A Pitch Consultant’s Perspective – 7 June 2023, B&T
The Unanswered Questions That You Can’t Ask About Adland – 6 June 2023, B&T
Do Most Agencies Hate Their Clients? Industry Bigwigs Spill The Dirt At Cannes In Cairns – 30 May 2023, B&T
Media agencies on retail media: ‘This is only the beginning’ – 29 May 2023, AdNews
Pitch Palooza becomes Pitchageddon: Review slew across VW, Unilever, Nestlé, BMW, Kia, McCain and more have agencies stretched, raging at procurement as consultants predict demise of village model – 26 May 2023, HICX
No matter how many call to ‘ditch the pitch’, they are not going away – 16 May 2023, AdNews
Pitch Report – Agencies under pressure as brands want more in the face of economic headwinds – 2 May 2023, AdNews
Supplier Marketing 101: What Procurement can Learn from Marketing – 2 May 2023, ptrocurious
Adelaide L!VE – Why pitch doctor Darren Woolley says avoid in-housing – 27 March 2023, AdNews
Bohemia and M&C Saatchi win media and creative pitch for Australian Retirement Trust – 27 March 2023, AdNews
PHOTOS – All the action at Adelaide L!VE – 22 March 2023, AdNews
Finding a seat for women at the creative leadership table – 7 March 2023, The Australian
R.M.Williams, Coopers, RAA, G’day Group CMO join power lineup at AdNews Adelaide L!VE – 15 February 2023, AdNews
The cost of pitching – and how many brands are paying – 2023, Campaign
Campaign Global Forecast Q3 2023: New biz picks up in retail, travel and more – 2023, Campaign
The Corner London wins Squealing Pig global creative account – 2023, Campaign

Measuring Sustainability in Marketing – UniFida
TrinityP3 announce statutory declaration on bullying and harassment in the workplace – 2022, Producers & ProcurersiQ
Scaling Marketing Creative In A Video-First Era – 2022, Shuttlecock
Want To Cut The Cost Of Creative Production By A Third…? – 2022, Shuttlecock
B&T 30 under 30 Winners Announced – 2022, BandT
Outlook – Australia’s advertising market punching through to 2023 – 22 December 2022, AdNews
Are best practice pitch guidelines being used? Few and far between, says Publicis boss Rebelo – 15 December 2022, Mumbrella
To be a thought leader, you need to have thoughts – 14 December 2022, UNMADE
Where did all the agency juniors go? – 12 December 2022, Campaign
Conference speakers – Cannes in Cairns
Woolley Marketing: The night before Christmas – t’is the best time to be fired? – 7 December 2022, Mumbrella
Is dentsu’s leadership team finally complete? – 1 December 2022, Mumbrella
Whose work is it anyway? Are ad execs right to show off past work on their current agency website? – 15 November 2022, Mumbrella
Don’t risk it. Rigorous Rehearse it. – 9 November 2022, Marketing Communication News
Why marketers will continue to use a pitch to select agencies – 19 October 2022, NZMarketing
Fun, effective or ‘very bland’? Advertising experts split on Australia’s tourism mascot Ruby the Roo – 12 October 2022, The Guardian
Superloop names B2B specialists Green Hat as full-service agency – ‘B2B and B2C are not the same’: CMO Ben Colman – 28 September 2022, Mi3
Better off out of it? NSW Government risks squeezing out smaller departments, repeating past mistakes and wasting public money with ‘only holdco’ master media tender – 7 September 2022, Mi3
The IMAA versus NSW Government: Indies are better off leaving the price-driven drudge work to the holdcos – 31 August 2022, Mi3
Pitch Report – Frenzy slows, and why change agencies anyway? – 24 August 2022, AdNews
Measuring Your Marketing Campaigns: What is ROMI? – 15 August 2022, adWhite
Want to cut the cost of creative production by a third…? – 19 July 2022, Campaignasia
Want to cut the cost of creative production by a third…? – 18 July 2022, Campaign UK
Australian agencies must declare harassment policies and use of gag orders in RFPs – 8 July 2022, The Drum
‘Change cannot happen if it isn’t systemic’: bodies lay into bullying and harassment battle – 7 July 2022, Mumbrella
The Advertising Council on sexual harassment and bullying – 7 July 2022, AdNews
Skirmish over workplace bullying in the advertising industry – 5 July 2022, AdNews
Trinity P3 Leads Transparency Charge by Asking Agencies to Declare Harassment Policies – 4 July 2022, Bandt
Agencies need to declare workplace bullying policy if they want to pitch – 4 July 2022, AdNews
Trinity P3 to ask agencies to sign bullying, harassment, assault statutory declaration before pitches – 3 July 2022, Mumbrella
‘Mad Men’ industry pushed to declare harassment policies – 3 July 2022, AFR
How are agencies handling the return of pre-Covid overhead costs? – 19 May 2022, Campaignasia
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours – 11 May 2022, IPA
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours – 11 May 2022, ISBA
When is too much more than enough for Easter – or for pitching? – 20 April 2022, Mumbrella
Mumbrellacast: Radio returning to normalcy, Woolies in-housing, plus Natalie Harvey – 14 April 2022, Mumbrella
How insurance became one of Australia’s most exciting marketing battlegrounds – 23 March 2022, UNMADE
Pitch perfect: ‘It is the worst possible way of actually reviewing your current agency’ – 4 March 2022, Mumbrella
Former Nova group sales manager Jack Byrne shares story behind media agency – 23 February 2022, Radio Today
‘Is pitching broken?’ is the wrong question – 17 February 2022, Campaign Asia
Movers & Shakers: WPP, Nova Entertainment, CHEP – 4 February 2022, AdNews
Havas’ head of new business exits to rejoin TrinityP3 – 3 February 2022, Mumbrella
Java’s Anita Zanesco Rejoins Trinity P3 in New Business Director Role – 3 February 2022, Bandt

Woolley Marketing: It was the pitch before Christmas… – 10 December 2021, Mumbrella
R3 Ranked the #1 Marketing Consultancy in China & Southeast Asia – 25 November 2021, Marketing
R3 Ranked the #1 Marketing Consultancy in China & Southeast Asia – 24 November 2021, Adweek
Where is it written that marketers must write better briefs? – 22 November 2021, Campaign
Woolley Marketing: Is your agency a cost or value to the business? – 10 November 2021, Mumbrella
With net zero comes brand zero, a marketing move with an inconvenient truth – 8 November 2021, Mumbrella
Campaign Crash Course: How to not suck at videoconferencing – 5 November 2021, Campaign
MyDeal Gives Aussies a Reason to Shimmy with New Brand Campaign from 72andSunny – 26 October 2021, Little Black Book
MyDeal launches MyDeal it! campaign via 72andSunny – 26 October 2021, AdNews
Mydeal Gives Aussies a Reason To Shimmy in New Brand Campaign via 72andSunny, Sydney – 25 October 2021, Campaign Brief
WATCH – Video pitching for ad agency dummies – 22 October 2021, AdNews
12 months in, finally ad agencies can learn how to virtually pitch – 21 October 2021, Mumbrella
Adland & Video Conferencing Cop A Roasting In Hilarious Spoof Video Via TrinityP3 And Emotive – 21 October 2021, Bandt
Dr Spin: Video conferencing for dummies – UNMADE
Mumbrella360: Shorts – The Ouch! Factor, revealing the hidden cost of pitching – 14 October 2021, Mumbrella
Woolley Marketing: Keep working from home or back to the office? – 8 October 2021, Mumbrella
GroupM boss Aimee Buchanan says holdcos face KPIs on diversity; Trinity P3 says clients already demanding it – diversity is the new ‘net zero’ – 30 September 2021, Mi3
The Salvation Army Appoints Thinkerbell As Consolidated Agency Partner – 20 September 2021, Campaign Brief
Thinkerbell wins The Salvation Army account – 20 September 2021, AdNews
Thinkerbell Wins The Salvos’ Strategy & Comms – 20 September 2021, Bandt
Woolley Marketing: Local or global or what when it comes to brands? – 9 September 2021, Mumbrella
72andSunny wins MyDeal account – 7 September 2021, AdNews
Mydeal Appoints 72andSunny As New Creative Agency Following A Competitive Pitch – 7 September 2021, Campaign Brief
72 and Sunny wins online retail brand MyDeal’s creative account – 7 September 2021, Mumbrella
72andSunny Wins Mydeal Account – 7 September 2021, Bandt
Lion partners Thinkerbell – 1 September 2021, Creative Brands
Lion Names Thinkerbell Creative Partner – 1 September 2021, branding in asia
The IMAA versus NSW Government: Indies are better off leaving the price-driven drudge work to the holdcos – 31 August 2021, Mi3
Lion toasts Thinkerbell as sole creative agency partner – 31 August 2021, AdNews
Lion names Thinkerbell as sole creative agency partner – 31 August 2021, Mumbrella
Lion Appoints Thinkerbell As Sole Creative Agency – 31 August 2021, Campaign Brief
Lion scraps village model, consolidates creative duties into Thinkerbell, major changes ahead – 31 August 2021, Mi3
Woolley Marketing: Open tender, closed tender, or why not no tender? – 11 August 2021, Mumbrella
How agencies can transform from a vendor into a partner – 10 August 2021, The Drum
Podcast Episode 2: Darren Woolley – 10 August 2021, The Mentor Evolution
When advertisers hoard hot agencies – 4 August 2021, Campaign Asia
Woolley Marketing: Mad Men or Math Men? – 22 July 2021, Mumbrella
Pitch Wrap: My Muscle Chef, St John Ambulance, GJ Gardner Homes – 22 July 2021, Adnews
St John Ambulance Victoria appoints Town Square after competitive pitch – 21 July 2021, Mumbrella
St John Ambulance Victoria Appoints Town Square Following A Competitive Pitch – 20 July 2021, Campaign Brief
IMAA Testimonials – IMAA
Are Agency People Embarrassed About How They Make Their Living? – 15 July 2021, adforum
Are agency people embarrassed about how they make their living? – 12 July 2021, Marketing
Procurement And CFOs: Here’s How The Ad Industry Can Better Use The Freelance Economy For Big Savings And Better Brand Servicing – 6 July 2021, PASA
Population decline in APAC countries: why is the reproduction messaging not working? – 2 July 2021, The Drum
Large Or Small, Agencies Like to Be All Things to All People. Does Size Really Matter? – 30 June 2021, adforum
Woolley Marketing: Is bigger better? Does size matter? – 24 June 2021, Mumbrella
Agency Diversity Policies Are Great. Now – How About Improving Advertising Output to Match? – 23 June 2021, adforum
How to rebalance the origination versus adaption split in marketing today – 17 June 2021, PxPiQ
Is it Time for the Definition Of ‘Advertising’ to Evolve? – 16 June 2021, adforum
AZK Media Target Market Podcast Excerpt Featuring Trinity P3 Global CEO Darren Woolley – 16 June 2021, Little Black Book
How to Find the ‘Right Agency Fit’ For Your Business – 15 June 2021, Little Black Book
How to choose the best marketing agency – 12 June 2021, AZK Media
Darren Woolley – 10 June 2021, Cannes in Cairns
Cannes in Cairns is heating up with more speaker announcements! – 10 June 2021, Bandt
Woolley Marketing: Top down or bottom up? Which budgeting approach is best? – 3 June 2021, Mumbrella
Are advertisers to blame for agency inefficiencies? – 28 May 2021, Campaign Asia
How new CMOs can make themselves champions in their first 90 days – 24 May 2021, The Drum
Woolley Marketing: Best of breed or one throat to choke? – 20 May 2021, Mumbrella
Opinion: Where do the best marketing procurement people come from? – Producers&ProcurersiQ
Woolley Marketing: Personalising, mass marketing or both? – 6 May 2021, Mumbrella
The true cost of pitching to be revealed in a game show at Mumbrella360 – 3 May 2021, Mumbrella
Woolley Marketing: the 4Ps of marketing or no Ps please – 28 Apr 2021, Mumbrella
After flat first quarter, media agency bosses scramble as pitch tsunami hits Australia – 27 Apr 2021, Mi3
Woolley Marketing: Net Zero Emissions and Marketing – 22 Apr 2021, Mumbrella
How agencies are increasingly profiting from missing people – 7 Apr 2021, CampaignAsia
Breaking up the Chinese walled gardens: what will the future of media in China look like? – 6 Apr 2021, The Drum
Agency Remuneration Models Explained part I – 5 Apr 2021, AD World Masters
Q&A with Damian Francis: the marketing and media truth-teller – ubiquity lab
Repco Australia Appoints Thinkerbell As Agency Partner After Competitive Pitch – 1 Apr 2021, Campaignbrief
Thinkerbell wins Repco Australia – 1 Apr 2021, Adnews
Thinkerbell Drives Off With Repco’s Creative & Strategy – 1 Apr 2021, Bandt
Target Market Podcast – Ep10. Darren Woolley Founder & CEO at Trinity P3 – 30 Mar 2021, AZK Media
Online qualitative research is here to stay – 24 Mar 2021, Mumbrella
Can zero-based budgeting spiral marketing budgets to zero? – 13 Mar 2021, Campaign Asia
Woolley Marketing: To in-house or not to in-house, is that the only question? – 11 Mar 2021, Mumbrella
ThinkTV’s latest research belongs to the past, not the future – 5 Mar 2021, Adnews
The often-hidden costs of in-house agencies – 2 Mar 2021, Campaign Asia
Stop Flushing Your MarTech Money Down the Toilet – 2 Mar 2021, The Customer
Common Marketing Mistakes to Avoid – 2 March 2021, Little Black Book
Does the advertising industry have a problem with modern slavery? – 2 Mar 2021, The Drum
Can iPhone-only Clubhouse succeed in Android-dominated Asia Pacific? – 2 Mar 2021, The Drum
They’ll Teach You Everything They Know – Miami Ad School
The often-hidden costs of in-house agencies – 1 Mar 2021, Campaign US
Woolley Marketing: The fake dilemmas that plague marketing – 25 Feb 2021, Mumbrella
Working from Home – Should we be careful what we wish for? – 24 Feb 2021, Adnews
Mumbrella announces regular columnists: Alison Tilling, Darren Woolley, Melissa Hopkins, Ben Shepherd and Diana Di Cecco – 24 Feb 2021, Mumbrella
TrinityP3 appoints three and promotes one on the strength of business growth in Australia – 9 Feb 2021, OpenPR
Balancing the Grind with Darren Woolley, Founder & CEO at Trinity P3 Global Marketing Management Consultants – 8 Feb 2021, Balance The Grind
Trinity P3 hires three – 1 Feb 2021, Mi3
Move and win roundup: Week of February 1, 2021 – 1 Feb 2021, Compaign Asia
TrinityP3 hires three and promotes one as business grows – 1 Feb 2021, AdNews
TrinityP3 bolsters capability following buoyant 12 months – 1 Feb 2021, Mumbrella
Google against Australia: who will prevail? – 1 Feb 2021, The Drum
TrinityP3 Announces New Hires – Feb 2021, Bandt
Michael Skarbek: How To Prepare For The Second Half Of Your Career – 25 Jan 2021, Campaign Brief
A Complete Guide to Calculating Agency Margins – 13 Jan 2021, Agency Analytics
Thomas Bertelsen, James Procter And Darren Woolley Talk Data And AI Informed Advertising – 11 Jan 2021, Black Wood Se7en

HBF announces a national agency roster with IPG and Leo Burnett Melbourne – 18 Dec 2020, AdNews
HBF Poised For National Growth Supported By New Agency Roster: Leo Burnett Melbourne And IPG Australia – 18 Dec 2020, Campaign Brief
HBF announces new agency roster of Leo Burnett, UM and 303 MullenLowe – 18 Dec 2020, Mumbrella
HBF Appoints Leo Burnett Melbourne And IPG For Media – 18 Dec 2020, Bandt
Does Coke’s pitch of its entire global agency roster smell of desperation? – 18 Dec 2020, Campaign US
Is a house style good for advertising agencies? – 11 Dec 2020, The Drum
In a time of uncertainty, who in marketing can you turn to mentor you? – 1 Dec 2020, First 5000
Has marketing lost its heart and soul? – 30 Nov 2020, Campaign
How long do we need to wait for the change in marketing procurement to make it to APAC? – Producers&Procurers iQ
Pitching – Brands and media agencies are close to agreed guidelines – 27 Nov 2020, AdNews
Value-based models and how to evaluate them in a pitch process explained – 25 Nov 2020, Mumbrella
‘Tough medicine’: How agency combinations could help bolster holding companies traditional creative agencies – 16 Nov 2020, Digiday
Corporate Storytelling—Brand communication with Darren Woolley – 10 Nov 2020, Anecdote
How agencies can work with procurement and avoid a race to the bottom on price – 23 Oct 2020, The Drum
Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior – 21 Oct 2020, Digiday lab
We need to refocus – 20 Oct 2020, Mediatel
No, I can’t list the ‘best’ agencies. Sincerely, a pitch consultant. – 19 Oct 2020, Campaign US
Why Agencies Need to Get Their Stories Straight – 15 Oct 2020, The Duval Partnership
Why pitch consultants should be advisors and not marriage arrangers – 15 Oct 2020, The Drum
Content marketing or corporate vomit – which are you doing? – ubiquity lab
Progress towards programmatic media transparency: what marketers can do today – 30 September 2020, AANA
Naked and afraid. Growing client threat leaves agency back officers exposed. – 30 September 2020, EXACT AI
Why Australian business needs Russel Howcroft, and more just like him – 29 September 2020, AdNews
‘Pitchpalooza 2020’: Marketers hunt for data-driven agencies, COVID cost savings as $500 million up for grabs – 29 September 2020, Mi3
How remote pitching is showing up the agency showmen – 25 September 2020, Campaign
Are people under 30 really better at digital advertising? – 24 September 2020, AdNews
Is procurement standing in the way of independent agencies winning bigger clients? – 18 September 2020, The Drum
Managing Marketing: The Challenges of Managing a Modern Media Agency – 18 September 2020, UM
WA-based Health Insurer HBF Reviews Agency Partners In Pitch Via TRINITY P3 – 15 September 2020, Campaign Brief
The ultimate climate comms industry analysis, plus esports, math and disruption added to the Mumbrella360: Reconnected program – 14 September 2020, Mumbrella
The HBF account is out to pitch – 14 September 2020, AdNews
Getting off the ‘performance marketing drug’: Catch CMO Ryan Gracie on building brand equity, going above the line for customer acquisition and spending more on marketing – 8 September 2020, Mi3
CHE Proximity wins the 7-Eleven account – 5 September 2020, AdNews
Trinityp3 Podcast: The Relationship Between Strategy And Creativity – 4 September 2020, Affinity
MMS Programmatic and New Media OnDemand – A new Programmatic Experience – iMedia on demand
What brands mean when an agency is not ‘proactive’ – 31 August 2020, Campaign
How Catch built its biggest ever brand campaign 100% remotely – 27 August 2020, CMO
Inside the Pitch – The Catch Group account – 25 August 2020, AdNews
CATCH.COM.AU Makes Everyday Aussies Famous In Latest Brand Campaign Via AJF GrowthOps – 17 August 2020, Campaign Brief
What happened to good manners in business? – 16 August 2020, The Canadian Business
Practical advice for marketers in the face of a global recession – 14 August 2020, The Drum Makes Everyday Aussies Famous In Witty Work Via AJF GrowthOps – 14 August 2020, Bandt
Mature workers bring unparalleled level of expertise – 14 August 2020, First 5000
Practical advice for marketers in the face of a global recession – 14 August 2020, The Drum
The laws of jogging, the conservation of energy, and business – 14 August 2020, First 5000
The Coles catalogue debate is a reminder: Adland needs a greenwashing education – 14 August 2020, Mumbrella
Why the buying exercise is flawed in a media pitch – 12 August 2020, Campaign
Why marketing restructures are rarely marketing transformations – 12 August 2020, The Drum
Darren Woolley – Embracing Economic Changes & Innovation – 9 August 2020, CUB
Darren Woolley – Embracing Economic Changes & Innovation – 7 August 2020, Catching up with CUB
Western Sydney Ad School Offers Free Trinityp3 Mentoring And BWM/Dentsu Internship – 3 August 2020, Campaign Brief
Questions to ask and answer when an agency loses a pitch – 22 July 2020, Campaign
No more jazz hands: the ‘fundamentally flawed’ pitch process gets a rethink as COVID cramps chemistry – 21 July 2020, Mi3
How working from home is making us more authentic – 2 July 2020, First 5000
How to Improve Ineffective Multi-Agency Planning Sessions – 24 June 2020, KPI AGENCY
Media agency contracts may not be worth the paper they are written on – 12 June 2020, Campaign
Sophie Hackett & Nathan Kwok Achieve Miami Ad School Top Dog Award – 9 June 2020, Bandt
What will the luxury market in APAC look like after coronavirus? – 21 May 2020, The Drum
Michael Farmer on COVID-19: Pouring Gas on the Agency Fire – 21 May 2020, MediaVillage
Will regional agency hubs in APAC still exist in a post-coronavirus world? – 19 May 2020, The Drum
Watch Now: Madison Avenue Manslaughter or Makeover? Michael Farmer – 18 May 2020, MediaVillage
Pitching to win in 2020: How to secure start-up investment in extraordinary times – 13 May 2020, The Big Smoke
“Marketing for Your Future” with Michael Farmer from TrinityP3 USA – 5 May 2020, BluHorn
Michael Farmer and Peter Hubbell: Boomers Are Not “OK” on Madison Avenue – 4 May 2020, MediaVillage
How to develop an advertising strategy with a creative plan – 2 May 2020, Spectrum Reach
What happened to good manners in business? – 1 May 2020, The Australian Business Executive
“Marketing for Your Future” with Darren Woolley from TrinityP3 – 30 April 2020, I want a BUZZ
Achieving Commercial Purpose through Creative Process with Darren Woolley – 30 April 2020, The Uncharted Leader
“You sent what?!” Here’s what to keep in mind about automated emails during COVID-19 – 24 April 2020, anthill
Independent Australian Digital Media Launch Fund For Advertisers Invest Directly In Regional And Local Publishers – 22 April 2020, WHICH-50
They’ll Teach You Everything They Know – Miami AD School
Is there a ‘Normal’ to Return to after this Disruption? – 22 April 2020, MediaVillage
An initiative to help advertisers invest in regional and local publishers – 21 April 2020, AdNews
‘The pendulum swings every time’: Just like the last recession, this crisis will stress-test the client ‘relationship’ – 21 April 2020, Digiday
Viztrade Unveils New Online Advertising Initiative to Support Local Newspapers – 21 April 2020, Bandt
Local media fund to support publishers through digital advertising investment – 21 April 2020, Marketing
Ad platform Viztrade looks to connect small publishers and brands through Local Media Fund – 21 April 2020, Mumbrella
Podcast: Adrian Jenkins and Darren Woolley on the role of audits in Marketing and Advertising – Financial Progression
Media auditing is alive and kicking – as long as it takes a modern approach – 9 April 2020, The Drum
Dear media agencies, stop acting like you make too much money – 8 April 2020, The Drum
Why PR & Marketing Will Be Essential During the COVID-19 Recession – 8 April 2020, BUSINESS 2 COMMUNITY
During the COVID-19 crisis, time to be more about transformation and less about technology – 27 March 2020, campaign
Should advertisers be ‘cancelled’ because of where their ads appear? – 27 March 2020, THE SLICE
Sweathead with Mark Pollard – A Strategy Podcast – 27 March 2020, Anchor
The Next Big Thing in Media & Advertising: Simplification – 19 March 2020, MediaVillage
How marketers can weather a crisis – 10 March 2020, Turtl
Coronavirus: how will agencies survive marketing budget reduction? – 6 March 2020, The Drum
Stop flushing money down the toilet with your marketing technology investment – 2 March 2020, Mumbrella
Pitching in a Pandemic – 1 March 2020, Gabberish
7-Eleven’s account is out to pitch – 19 February 2020, AdNews
Chris Stephenson, PHD APAC, speaks on innovation and effectiveness on the Managing Marketing podcast – 18 February 2020, phd
7-Eleven Pitches $3 Million Creative Account – 18 February 2020, Bandt
Three-way fight for $62m supermarket advertising account – 10 February 2020, NZ Herald
Hidden Costs of Digital and Social Media – 29 January 2020, Media Village
A Touch of Aussie Irreverence: Search Consultancy TrinityP3 Founder & Global CEO, Darren Woolley – 27 January 2020, ad forum
TrinityP3’s 20 year secret to staying in business – 20 January 2020, AdNews
New Member – TrinityP3 – 20 January 2020, AANA
TrinityP3 Marketing And Managing Consultants Celebrate Two-decade Milestone – 16 January 2020, Bandt
Darren Woolley’s TrinityP3 turns 20 – 16 January 2020, Mumbrella
Australia bushfire crisis: why #ScottyFromMarketing is an insult to all marketers – 13 January 2020, The Drum
How brands like Unilever, McDonald’s and WPP are responding to Australia’s bushfire crisis – 13 January 2020, The Drum

PERSPECTIVES: Add value and keep evolving – 4 December 2019, AdNews
Why do agencies find it so difficult to develop and tell their own stories? – 15 November 2019, The Drum
How Will You Assess the Benefit Delivery of Your In-House Agency? – 14 November 2019, AARM
How should client and agency relationships be measured? – 7 November 2019, The Drum
Becoming your own media channel: the Ticker TV interview – 6 November 2019, Digital Citizen
The Five Questions CMOs Should Be Asking Their CEO – 1 November 2019, MediaVillage
Taking your marketing in-house? It is time to improve productivity – 29 October 2019, The Drum
Mumbrella CommsCon to return in 2020 with new interactive stream, pitching workshop and exclusive brand research – 22 October 2019, Mumbrella
Henry Tajer calls ‘bullshit’ on Toby Barbour’s take on the pitch problem, says DAN isn’t ‘the most desperate’ network – 22 October 2019, Mumbrella
Specialists versus generalists: Which attributes will land you in the CMO seat? – 21 October 2019, Marketing
‘Complete bulls**t’: Media bosses clash over ‘killer questions’ at MFA Ex – 18 October 2019, AdNews
What type of trust have we lost in media, marketing and advertising? – 15 October 2019, The Drum
10 Most Promising Procurement Consulting/Services Companies – 2019 – 7 October 2019, CIOReview
Do agencies deserve the bad reputation they get? – 4 October 2019, The Drum
Do Agencies Deserve The Bad Reputation They Get? – 3 October 2019, SocialJuice
How to Develop an Advertising Strategy with a Creative Plan – 30 September 2019, Spectrum Reach
Building a brand when all around you are losing theirs – 27 September 2019, Nanyang Technological University
INFORM: Metrics that Matter panel – 26 September 2019, NewsMediaWorks
Has advertising forgotten its brand purpose? – 25 September 2019, The Drum
INFORM: News Media Awards 2019 – 24 September 2019, NewsMediaWorks
A consultant’s guide to pitching your agency – 18 September 2019, The Drum
Why is it often difficult to get women to speak at conferences, when man say ‘yes’ straight away? – 11 September 2019, Mumbrella
Which Half of my Advertising is Wasted — and It Is Only Half? – 5 September 2019, HispanicAD
Agencies, do you know how your publicly-listed clients’ share price is performing? – 5 September 2019, The Drum
Which Half of my Advertising is Wasted — and It Is Only Half? – 4 September 2019, Media Village
‘The voice of the people‘: Listeners stand by Alan Jones as more advertisers desert 2GB – 28 August 2019, The New Daily
‘Waves of fury’: the backlash that led advertisers to desert Alan Jones – 24 August 2019, The Guardian
Down low, too slow – it’s time to redefine Australian video consumption research – 23 August 2019, The Big Smoke
Optus Adds TBWA\Sydney and M&C Saatchi Sport & Entertainment to Agency Ecosystem – 20 August 2019, Little Black Book
Optus confirms new agency roster – 20 August 2019, ADNews
Ditch the pitch: Clients respond to agencies’ calls to reform the pitch process – 14 August 2019, Mumbrella
Mr. Wolf of Marketing Communication – 29 July 2019, EPN
Why the big advertising holding groups can no longer look at Asia Pacific as one market – 24 July 2019, The Drum
“Machines Are Going To Be F*cking It Up For All Of Us”: Adam Ferrier On A Machine-Led Future – 19 July 2019, Bandt
Procurement’s involvement in media pitches: What is it costing agencies? – 16 July 2019, Marketing 
Top 10 Procurement Consulting/Professional Services Companies – 2019 -11 July, APAC CIO outlook
How the US ban on Huawei will impact marketing and agency partnerships in SEA – 23 May, Marketing
Brand building is an art the industry can’t afford to lose – 21 May, Mumbrella
Marketing consultancy TrinityP3 expands footprint in northern hemisphere with new JV – 21 May 2019, Mumbrella
One-night stands frustrate agencies – 20 May 2019, The Australian
Interview: Darren Woolley On Advertising Agency Searches and New Business Pitches – 13 May 2019, Branding in Asia
34 Advertising Agency Search Consultants – 7 May 2019, PeterLevitan
How will your agency be paid this year? – 30 April 2019, Pegasus
Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley – 23 April 2019, BrandKnew
New role for seasoned auto marketing exec – 8 February 2019, GoAuto News Premium
Rebates, ‘ratbags’ and complaints; execs weigh in on ACCC crisis for OOH – 7 February 2019, Adnew
What’s the best agency fee model for you? – 31 January 2019, ANZA
Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer’s latest big move – 24 January 2019, Mumbrella
7 Times Procurement Failed – 11 January 2019, PASA
How green is the blue thumb? – 9 January 2019, ADNews

The case for a long, mid and short-term view in sailing and marketing – The Australian Business Executive Magazine
The case for a long, mid and short-term view in sailing and marketing – 8 November 2018, The Australian Business Executive
Fifty Acres, Mahlab, Tiny Hunter, Core Agency and a gameshow confirmed for Mumbrella SAGE – 5 November 2018, Mumbrella
What Marketers Miss About Targeting – 24 October 2018, Forbes
Lisa Ronson, Rebecca Wilson, Gerry McCusker and more confirmed as Mumbrella CommsCon 2019 launches – 23 October 2018, Mumbrella
How green is the blue thumb? – Winter 2018 fourth edition, VoPP mag
Don’t blame the pitch process; stick to the rules and everyone will benefit – 24 September 2018, Mumbrella Asia
Nine CEO Hugh Marks leads the AdNews Power 50 – 11 September 2018, Adnews
How much of your week are you wasting in meetings? – 15 August 2018, The Big Smoke with Trinity P3 CEO Darren Woolley on B2B Marketing – 20 July 2018,
Two years after the ANA’s report, a cloud still hangs over media transparency – 16 July 2018, Digiday
New international digital media partners support Curtin’s global growth – 3 July 2018, Curtin University
How is adland responding to the threat of consultancies? – 26 June 2018, Adnews
Global Speakers | Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots – 20-22 June 2018, Clarideng Global
Managing the fallout – transparency and relationships feature – 18 June 2018, Marketing
Confused about the advertising industry? Who isn’t? – 13 June 2018, Mumbrella
Consulting firms are now a serious alternative in the eyes of more advertisers – 8 June 2018, Digiday
How is adland responding to the threat of consultancies? – AdNews Magazine June 2018
Industry reaction: Accenture’s programmatic ad buying is major ‘conflict of interest’ – 24 May 2018, Adnews
When agile marketing is not Agile Marketing – 23 May 2018, Mumbrella
Zero-based budgeting is being mismanaged by advertisers – 21 May 2018, Mumbrella
Licensing Music: When to Go With Emerging Artists and When to Go With a Big Name – 5 May 2018, Audiosocket
The little guy is being screwed along every part of the ad production line – 9 May 2018, Mumbrella
It’s time to put the accountability back in account management – 1 May 2018, Mumbrella
Who will control your data destiny post-Cambridge Analytica? – 12 April 2018, Campaign
The ad agency model is broken – here’s why – 21 March 2018, Adnews
The hard graft of collaboration is worth the struggle – 13 March 2018, Mumbrella
Ageism in advertising as much about cost as perception – 13 March 2018, Adnews
Why B2B companies should focus on marketing and sales, not sales and marketing – Q1 2018, The Australian Business Executive Magazine
Why B2B companies should focus on marketing and sales, not sales and marketing – 9 March 2018, The Australian Business Executive
‘Junior buyers under pressure to fill digital quotas’, Ritson learns – 05 March 2018, Adnews
Ad buy question gets clowning response – 05 March 2018, The Australian
Digital rebates in the crosshairs – 05 March 2018, The Australian
Advertising kickbacks: cost- cutting can come back to bite you – 1 January 2018

Independent agencies poised to win larger advertisers amid media transparency fallout – 20 December 2017, Digiday
If your marketing function is not driving growth, you’re not doing it right – Q4 2017, The Australian Business Executive
Charity mark-ups, conflicts and copycatting – the worst extremes of client-agency behaviour – 30 November 2017, Marketing
Accenture makes its presence known in digital ad world with big Maserati win – 29 November 2017, Marketing
‘Eminem Esque’ and the risk of sound-alikes – 25 October 2017, Newshub.
University graduates ‘unprepared for marketing world’
– 25 October 2017, Mumbrella
The full service arms race: acquisitions and convergence in 2017 – 23 October 2017, Marketing Magazine
News Corp and Fairfax slam Facebook: ‘The business model doesn’t stack up’ for publishers – 7 September 2017, AdNews
Optus head marketer joins Mumbrella IAA Breakfast Forum panel to tear open marketing’s personality disorder – 5 September 2017, Mumbrella
The Monkeys wins Holden Equinox account – 9 August 2017, Campaign Brief
Tips for more successful agile marketing – 12 July 2017, First5000
TrinityP3 releases analysis on where global advertisers can find the best creative value – 22 June 2017, Campaign Brief
Industry associations branded self-serving social clubs who are ‘peddling crap’ – 7 June 2017, Mumbrella
Media agencies and clients both ‘complicit’ in transparency issues as trust remains major concern – 7 June 2017, Mumbrella
Moves to solve transparency – May 2017, AdNews Magazine
Who’s to blame for the digital mess? We all are. – 15 March 2017, Campaign
Meet a CEO: Darren Woolley of TrinityP3 – 21 February 2017, The Big Smoke
ABCs: Less than 20 magazines remain in audit following withdrawal of major publishers – 17 February 2017, Mumbrella
Head to head: transparency, ethics and media agencies in a digital world – 6 February 2017, Marketing
A behind-the-scenes look at TrinityP3’s social media and content marketing machine with CEO and founder, Darren Woolley – 26 January 2017, PR Warrior
Tips to prepare for the future of marketing – January 2017, Newsmodo
The Place of content within your marketing plan – January 2017, Newsmodo

Consultancy TrinityP3 wins court case against staffer who took confidential documents – 10 December 2016, Mumbrella
Trinity P3 announces transparency as top trending market topic of 2016 – 6 December 2016, Mumbrella
TrinityP3 partners with WJM Consulting to launch UK operation – 7 November 2016, The Drum
Nathan Hodges appointed TrinityP3 MD as Darren Woolley looks to expand business in the US & UK – 25 October 2016, B&T
Darren Woolley hands over reins of Trinity P3 in Australia to concentrate on US and UK
– 25 October 2016, Mumbrella
Darren Woolley to step back from TrinityP3 in Australia – 25 October 2016, Adnews
APAC advertisers can no longer ignore the issues of media agency transparency – 22 September 2016, Mumbrella
Too many agencies? Or too many marketers doing too much with too little? – 20 September 2016, Mumbrella
Why marketing needs to change to drive a business – August/September 2016, Business First Magazine
Darren Woolley: Three Ways To Pay For Programmatic (But Only One That Delivers Value) – 22 August 2016, B&T
Three Ways To Pay For Programmatic Media But Only One That Delivers Value – 21 August, Which-5
Why the AANA needs to review its membership – 16 August 2016, Adnews
Industry in Asia must not ignore ANA rebate advice – 1 August 2016, Campaign
Plagiarism, inspiration or a breach of copyright? – 20 July 2016, Mumbrella
Three obstacles brands must overcome to become content publishers – 18 July 2016, The Drum 
‘Real transparency’ from media agencies too complex and expensive for many clients, says consultant
– 16 June 2016, Mumbrella Asia
Too much invested in client structures and jobtitles to ‘call bullshit’ on digital marketing narrative
– 12 June 2016, Mumbrella
Advertiser affiliation accused of battle of curiosity over media company funding – 10 June 2016, Australian Marketer
Lack of media transparency is also an issue in Australia. Yet many still ignore it. – 10 June 2016, Mumbrella
Marketers can now do the match on what agency work is worth – 19 May 2016, Marketing
6 ways to say ‘no’ to a client – 27 April 2016, Mumbrella
Fixing engines while the plane’s still flying? How global marketers really see their biggest challenges – 13 April 2016, Thedurm
How CEOs can harness their social profile to build trust in their business – 6 April 2016, Business Insider
The five biggest challenges for marketers in 2016 – 24 March, Campaign
Industry Profile: TrinityP3 founder, Darren Woolley – 24 March 2016, Adnews
What keeps CMOs awake at night? – 18 March 2016, Simple
AMI announces key board appointments following turbulent times – 22 February 2016
The rise of the short-term agency affair – 12 February 2016
22 Australian Marketers You Must Follow on Twitter – 28 January 2016, DOZ
MAS’ rebranding in limbo: What happens when clients change their minds? – 28 January 2016, Marketing Interactive
Industry experts weigh in on Publicis’ rumoured stake in Cheil – 14 January 2016, Marketing Interactive
Why we need to embrace the concept of thought leadership (and all it stands for) – 2016, Firebrand
Jess Norton Marketing Communications professional Interview – 2016, Jess Norton
MediaScope’s 2016 Predictions… – 2016, MediaScope

Toothless tigers and agency transparency – a turning tide for 2016? – 17 December 2015, AdNews
Taking a good P-Pricing that is – 7 December 2015, Elliott Digital
Agency bosses: Too many questions around Publics restructuring – 4 December 2015, Campaign Asia
Big Picture: How university marketing is undergoing a revolution – 18 November 2015, Adnews
Agencies pitching for competing clients: Yay or Nay? – 16 November 2015, Marketing
In or out? Tackling rthe in-house versus outsourcing debate – 16 November 2015
Collaboration. Cooperation, Coordination brefing to achieve intergraed ideas & Agency collaboration – 5 November 2105, ISBA
DBS tipped to shortlist media agencies – 27 October 2015, Marketing
ANA hires top investigators to probe agency rebate claims– 21 October 2015, AdNews
DBS Bank’s media account up for grabs – 1 October 2015, Marketing
Why creative agency CEOs need not come from creative backgrounds
– 22 September 2015, Marketing
Will we ever actually careate customer centric brands? Industry pros weigh in – 2 Sepember 2015, B&T
New benchmarking service pledges to end ‘perception and reality’ gap of media agencies–  28 August 2015, Mumbrella
How can you be sure you’re selecting the right digital agency? How do you remove that “oh no” moment? – August 2015, Brand Journal
Dissecting what it takes to become a global thought leader with Darren Woolley, TrinityP3 – 7 August 2015,  Reputation Revolution
Tribune Contributor Darren Woolley Offers a Candid Analysis of the Media Buying Process
– July 2015
Double Darren – the adventures of marketing’s foremost content marketer – July 2015, Mumbrella
How the billion-dollar ‘reviewageddon’ will shake up ad relationships – 13 July 2015, Marketing Dive
A Deep Look At Advertising Agency Compensation – 10 June 2015, Peter Levitan
Is media agency transparency a global issue or a local one?
– June 2015
Keeping complex agency rosters simple – June 2015
Audi appoints 303Lowe to handle creative services; parts ways with Rapp Collins – 21 May 2015, Campaign Brief
Digital Disruption – Coming Soon to Everything Near You – 11 May 2015, ThreeSides
The start of a new trend?
– May 2015
Tips to prepare for the future of marketing – April 2015, Newsmodo
When agency pitches fail
– seriously fail, 27 March 2015
TrinityP3: Incumbent agency has the ‘strongest hand in the pack’ during pitch, 18 March 2015, Mumbrella
The ‘Road To Recovery’ starts with all of us, 13 March 2015, Mumbrella
TrinityP3 rejects conflict of interest claims over new Calibr8or service, 25 February 2015, Mumbrella
Pitch for the Stars: 5 things to look out for in a great media agency, 25 February 2015, Flipboard
Part Two of our AMI interview: what is its role?, 12 February 2015, Marketing Mag
Why and how new business is the life blood of an agency – 9 February 2015, Campaign Brief
Lasting Client Relationships Start From A Solid Foundation – 4 February 2015, Media Post
When and why pitches go wrong – 3 February 2015, Mumbrella
Major cashflow problem sees AMI ask members for $99 ‘service enhancement charge’ 2  – February 2015, Mumbrella Newsletter
Paris-Based Agency Fred & Farid Finds Success in Shanghai – Is New York Next? – 28 January 2015, AdAge
Darren Woolley elected AMI’s new chair – 15 January 2015, CMO
Client excuses for not paying on time – 4 January 2015, Google Alerts
Agency search consultants advice for agencies – 1 Januaray 2015, 4A’s
4 ways small business can out-gun big brands in the content marketing stakes – 2015, PR Warrior
Trendsetters: Darren Woolley Outlines 5 Ways to Insure that Agency Incentive Payments Work Fairly & Beneficially – 2015, The Internationalist
Programmatic Buying and Other Digital Marketing Game Changers – 2015, ProfileBooster
The Tipping Point in Media Trading – Are We There Yet? – 2015, MediaScope

It’s not you, it’s us: why clients really fire agencies – 12 December 2014, The Guardian
Mediacom fallout rumbles on – 9 December 2014, WARC
Advertisers to reform buying agents’ practices – 8 December 2014, The Australian
How CRM for media helps solve key industry challenges – 2 December 2014, Shift
Agencies urged to add value after being branded ‘factories’ churning out ‘crap‘ – 26 November 2014, Mumbrella
Digital Marketing: From confusion to clarity – 20 November 2014
Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley  – 7 November 2014, Peter Levitan & Co.
Why Clients Really Fire Agencies – 5 November 2014, MediaPost
Agencies hit with ‘mindless’ form filling as panel flags lack of skills in marketing procurement – 24 October 2014, Mumbrella
MADC Presents Darren Woolley at The Local Taphouse, St Kilda, this Wednesday October 1 – 29 September 2014, Campaign Brief
TrinityP3’s Darren Wolley to address Melbourne Advertising and Design Club – 25 September 2014, Mumbrella
Choosing a creative agency – procurement must understand that relationships DO matter – 29 August 2014, Spend Matters
Which job in advertising gives the most ROI? – 6 August 2014, Mumbrella
Marketers are the ones whose reputations are most at risk if they are complicit in scam advertising – 22 July 2014, Mumbrella
Use data creatively and make the small things unforgettable – 5 July 2014, Listening to Stories
Use data creatively and make the small things unforgettable – 4 July 2014, Listening to Stories
Achieving Integrated Digital Marketing – 20 June 2014, Smart Insights
Is it any wonder there is so much confusion over marketing technology? – 12 June 2014, First5000
Agency clients ‘should be closer to media partners’ – 4 June 2014, The Newspaper Works
34 Advertising Agency Search Consultants – 20 May 2014, Peter Levitan
Procurement And Marketing Learning To Play Nice – 7 May 2104, Ad Exchanger
Publicis Omnicom rivals regret that merger has fallen apart – 9 May 2014, Campaign
Brain Trust: Tips for getting the best out of multiple agency partners – 11 April 2014, Marketing
How many KPIs are optimal to drive agency performance? – 13 February 2014, CMO
Creative agencies, TV producers revolt over TrinityP3’s ‘power grab‘ – 12 February 2014, AdNews
Procurement to play a bigger part in agency remuneration – 5 February 2014, Marketing
[2014 trends] Ten trends in marketing management for 2014 – 16 January 2104, Biz Community
The Best Marketing, Innovation & Collaboration Pieces From 2013 – 2 January 2014, Andrew Armour’s Benchstone Blog
MasterClass: Programmatic Advertising – 2014, Media Scope
Interview with Darren Woolley – 2104, The Clubroom
New Board Elected – 2014, AMI

Marketers under greater pressure to control costs – 12 December 2103, The Globe and Mail
How Marketers Can Encourage Greater Creative Value from Their Agencies (Part 2) – 28 November 2013, Spend Matters
How Marketers Can Encourage Greater Creative Value from Their Agencies – 26 November 2013, Spend Matters
Marketer/agency relationships – 4 November 2013, B&T
The rise and rise of professional procurement – October 2013, Inspire Procurement
A more efficient method to select the perfect agency – 24 September 2013, CMO
How will Publicis Omnicom local limbs be stitched together – 29 July 2013, AdNews
Fournaise CEo survey finds that agencies lack ROI metrics, but what should they measure? – 16 July 2013, Campaign
Programmatic buying: clients and agencies locked in war of trust – 28 June 2013, Campaign
Expert calls for change to industry’s costing model – 14 June 2013, The West Australian
Agencies back remuneration criticisms – 14 June 2013, The West Australian
Adland’s Mr Wolf – 7 June 2013, B&T
Is It Ethical for You to Sub-Contract From Another Agency? – 17 May 2013, HubSpot
TrinityP3 announces Jonathan Dutton as Non-Executive Chairman – 22 April 2013, Campaign Asia Pacific
TrinityP3 announces Jonathan Dutton as chairman – 22 April 2013, Campaign
TrinityP3 appoints Jonathan Dutton as chairman – 22 April 2013, Mumbrella
TrinityP3 announces Jonathan Dutton as new Non-Executive Chairman – 22 April 2013, CPP Online
Trendsetters – 4 April 2013, The Internationalist
Value-Based Pricing is a Process, not a Project – 18 February 2103, Pricing Prophets
What is the future of the agency? – February 2013, The Internationalist
Are clients taking agencies for a ride in pitches? – 2013, Mumbrella
How To Be A Better Creative Firm – 2103, Sanders Consulting Group
11 Awesome Examples of Content Marketing in Australia – 2013, PR Warrior Blog

It’s time to rethink talent fees, December, 2012, Compliance Review
The 12 quickest ways to get thrown off a pitch list, 19 September, 2012, Mumbrella
Danish agencies are self sufficient, 11 September, 2012, Bureau Biz
TrinityP3’s App for Agency Business, 29 August, 2012, LBB Online
TrinityP3’s app for agency business, 29 August, 2012, Black Book
Woolley sows seeds of doubt in consultancy industry, 1 August, 2012, B&T
Woolley blasts peers for not practising what they preach, 1 August, 2012, B&T
Marketing Procurement is here to stay, it is just getting bigger and more sophisticated, 5 June, 2012, IAA News
Old Contracts, New Realities, Compliance Review, July 2012
ANA Marketing Financial Management Conference – Day 3, 9 May, 2012, AdNews
ANA Marketing Financial Management Conference – Day 2, 8 May, 2012, AdNews
ANA Marketing Financial Management Conference – Day 1, 7 May, 2012, AdNews
Media agency crisis predictable but not entirely their fault, 26 April, 2012, AdNews
The idea value equation, 23 March, 2012, AdNews
Woolley questions RACQ agency consolidation, 23 March, 2012, AdNews
Woolley questions RACQ agency consolidation, 23 March 2012, AdNews
Competitive sector causes Mac Uni overhaul, 23 March 2012, AdNews
RACWA pitches creative account, 21 March 2012, B&T
Carnival Cruise Lines jumps ship, 20 March 2012, B&T
Carnival Cruise Lines drops Arnold Furnace, 20 March 2012, AdNews
Agency billings – a misleading measure of size and performance, 12 March, 2012, B&T
A blueprint for reducing your advertising production costs, 7 February, 2012, First 5000
ING Direct confirms what we already knew, 24 January, 2012, AdNews
Where’s the value in agencies charging for ideas?, 19 January, 2012, AdNews
ING Direct bets on Droga5 and Soap, 18 January, 2012, AdNews

Agency Remuneration vs Compensation, 12 November, 2011, AdNews
Where’s the value in agencies charging for ideas, 19 October 2011, AdNews
Pitching process gets guidelines, 16 September 2011,
McInnes moves to one pitch at a time, 12 September 2011, The Australian Financial Review
Droga5 appointed to Kraft agency roster, 31 August, 2011, AdNews
TrinityP3 releases agency remuneration iPhone app, 24 August 2011, AdNews
TrinityP3 Pay App, 24 August 2011, B&T
Advertisers to swap notes on what they pay agencies, 2 August 2011, Mumbrella
AANA to to study how agencies are paid, 2 August 2011, B&T
AANA to survey agency remuneration practices with TrinityP3’s Darren Woolley, 2 August 2011, Campaign Brief
AANA survey contentious agency remuneration, 2 August 2011, AdNews
Marketing Budget – Why way now? June 2011, Viewpoint Priority
Ideas for Free, 23 June 2011, Mumbrella
From Neuropathology to Marketing, 16 June 2011, The Edge Malaysia
Is the Big Idea Everything You Paid For?, May 2011, The Internationalist
Workshop to Gauge Value of Creativity, April 2011, Adoi Magazine
Woolley on Creative Value, 11 April 2011, Marketing Interactive
Link Remuneration to Results, 8 April 2011, The Star Online
Driving better performance from your creative agency, February 2011, The Faculty
Consultants Rising, February 2011, The Internationalist
Marketing Budget, Winter 2011, Priority Magazine

Mouth Off 2010, December 10, AdNews Annual
A better way to pay, 26 November 10, B&T
Too many agencies spoil the roster, 12 November 10, B&T
Coles sacks agency, opts for in-house ads, 21 December 10,
Coles sacks agency, opts for in-house ads, 21 December 10, The Age
Boys Club Advertising, 10 December 10, Mumbrella Question
Caxtons – Darren Woolley, Mark Murray, Jon Bradshaw, 8 November 10, AdNews TV
Don’t shoot the messenger, October 10, Caxtons Seminar
Stop Bitching about Pitching, Nov/Dec 10, NZ Marketing
Hard to place dollar value on fame, 27 August 10,
Agencies promising more senior time than they can deliver, 9 August 10, Mumbrella
TrinityP3 spreads its wings, 20 August 10, B&T
Maximum Lift, August 10,
Can media agencies still make money in China?, 7 July 10, Media Campaign
Aussie pitch shop opens in NZ, 17 June 10, AdMedia & Fastline
New(ish) kids on the block, 10 June 10, NZ Marketing Magazine
The rules of attraction, 4 June 10, AdNews
Make a positive first impression, 21 May 10, AdNews
Agencies drown in a sea of sameness, 7 May 10, AdNews
Prepare to be provoked by Woolley, Wilkins, Horton and Sinclair, 11 May 10, Campaign Brief
Caxtons announces speaker line-up, 11 May 10, B&T
Don’t shoot the messenger and stop mindless discounting’, 7 May 10, Mumbrella
Pitch consultants label Warburton’s comments as ‘childish name-calling’, 7 May 10, Mumbrella
Uni of Melbourne reviews media, 4 March 10, AdNews
Paper report clears the air on carbon emissions, 12 January 10, Print21 Online

What’s next for agency models, AdNews Annual, December 09
Advertisers push to cut actor’s ad rates, 7 December 09, The Australian
Sometimes this industry does the right thing, 16 November 09, mUmBRELLA
Call to Action, 6 November 09, AdNews
How Green is Your Advertising?, 12 November 09, DMi Online
Industry joins push for climate change initiatives, 19 October 09, The Australian
How Green is Aussie Media?, 16 October 09, B&T
Can Media Agencies Stop Clients Slashing Fees, 9 October 09, AdNews
Procurement v consultants, 8 October 2009 AdNews
The good, the bad and the ugly, 7 October 2009 AdNews
Power 50, 14 August 09, AdNews
Content is the Channel, 14 August 09, AdNews
What Price Creativity, 3 July 09, AdNews
OMD banks Westpac’s Media, 29 May 09, B&T
Off the Fence, 7 May 2009, Media Asia
Cost cuts split agencies, clients, 27 May 2009, The Australian
The Pitch is Dead, 24 April 09, AdNews
Collapse a cautionary tale for ad industry, 23 April 09,
Green concerns remain on marketing agenda, 7 April 09, MarketingUK
Online Ads Produce tons of CO2, March 09 , Ethical Markets
Agency of the Year Judges, 27 February 09, AdNews
What’s Driving the Pitch Frenzy?, 13 February 09, AdNews
Climate Change: The impact of advertising, 2009, Elements: Singapore Environmental Council

Digital ads worst for environment, 3 December 08,
Singapore’s TV slammed for carbon footprint, 7 November 08,
Internet ads must be targeted to be green, October 8, World Business News
The Pitch-To pay or not to pay, 20 October 08,
TrinityP3 opens Singapore office, 21 October 08, Business Times
TrinityP3 readies Singapore outfit, 14 October 08, Marketing Interactive
TrinityP3 expands to Singapore, October 08, AAAA Singapore
Online advertising is not without a carbon cost, 19 September 08, AdNews
Agency anger at Canberra’s tender plan, 11 September 08, The Australian
Carbon Emissions of TV Commercials, 10 September 08, Rush Limbaugh
Are agencies and owners too cosy?, 5 September 08, B&T
The Brand master discovers, August 8 Arena Singapore
Medibank Private Down to Three, 22 August 08, AdNews
TV Advertising is Destroying the World, 20 August 08, Post Advertising
AdNews Power 50, 15 August 08, AdNews
Keeping the pitch fair and square, 15 August 08, AdNews
Carbon giants leaving bigger footprints, August 08, Marketing
Banner ads cause carbon damage, 29 August 08, B&T
Big board, little foot, 11 August 08, Daily Telegraph
The perils of claiming the green high ground, August 08, Marketing
Company calculating carbon footprint of TV commercials, 24 July 08, Death by 1000 Papercuts
Reality TV has dirtiest carbon footprint, 24 July 08, crikey
Green ads ensure no one get the message, 24 July 08, A Western Heart
Global warming? Blame it on TV ads, 24 July 08, SifyNews
TV ads cause carbon carnage, 23 July 08, A Free Dominion
Australian commercials are killing the earth, 23 July 08, Ecollo
TV’s biggest bad users, 23 July 08, mX
TV ads cause carbon carnage, 22 July 08, The Australian
TV ads cause carbon carnage, 22 July 08,
TV ads produce 57 tonnes of carbon, 22 July 08, B&T
Medibank Private up for Grabs, 11 July 08, AdNews
Only a Matter of Time Before Agencies Reduce Margins, 11 July 08, AdNews
Web Pages, Direct Mail, TV ads and CO2, July 08, Green Media
P3 Sets Global expansion, 24 June 08, Marketing Interactive
The Great Green Debate, 13 June 08, AdNews
P3 renamed after deal blow, 11 June 08, B&T
P3 sets global expansion, 5 June 08, Marketing Interactive
Tracking down the hidden carbon footprint, 22 May 08, Print 21
Greatest ad emissions are in cyberspace, 15 May 08, SMH
July set for P3 Asia open, 15 April 08, B&T
P3 to measure ad carbon, 7 April 2008, B&T
Ikon tops media report card, March 2008, B&T
Adland’s stern review, March 2008, AdNews
It’s a gamble, February 2008, B&T
Desperately seeking search, February 2008, marketing magazine
Stockland consolidates, January 2008, B&T

P3 spreads into global market, November 2007, adnews
Agencies: what’s the rush? October 2007, AdNews
Squeezing the best out of your agency, September 2007, B&T
Getting that pitch across the line, September 2007, B&T
No traffic jams in Melbourne, September 2007, AdNews
Ad news power 50, 27 July 2007, AdNews
M&C snatches Westfield, July 2007, Sydney morning herald
Westfield appoints M&C Saatchi, July 2007, The Australian
Bespoke trend can’t last, July 2007, The Australian
A penny for your thoughts, July 2007, AdNews
Redefine “partner”, July 2007, AdNews
Sorrell and Singo’s clash of words, June 2007, B&T
Ad agencies have to lie, June 2007, AdNews
If your client stops listening, June 2007, B&T
Westfield launches review, may 2007, B&T
$1.6bn spent on ad blunders, may 2007, The Australian
Can smith pull a rabbit from the hat?, April 2007, B&T
Shrinking client base threatens ad industry, April 2007, The Age
Zenithoptimedia is bottom of class, April 2007, B&T
Lively web sector debate, March 2007, The Australian
When agencies see red over pitches, March 2007, B&T
AGL appoints, March 2007, B&T
Aus ad campaigns ‘too short-sighted’, February 2007, B&T
Arrogance and acronyms, February 2007, B&T
Make sure your pitch is heard, February 2007, B&T
Production houses hit crisis point, February 2007, B&T
Mouth off, February 2007, AdNews
Networking secrets, January 2007, ANZ magazine

P3 launches media, December 2006, AdNews
Client care, December 2006, AdNews
Mouth off, 17 November 2006, AdNews
Traps & pitfalls in procuring advertising services, Oct/Nov 2006, procurement magazine
Pitchin’ without the Bitchin’, October 2006, marketing media survival guide
Mccann to shop with Coles?, 8 September 2006, AdNews
Dirty laundry, 8 September 2006, AdNews
Butterfly effect, 8 September 2006, AdNews
Tasmanians voice anger over footy sponsorship, 25 August 2006, AdNews
Small is beautiful, 25August 2006, AdNews
Power 50, 11 August 2006, AdNews
Agencies slam tyre kickers, 30 June 2006, AdNews
Fickle Cannes judges slammed, 23 June 2006, B&T
Do oz agencies charge more?, 16h June 2006, AdNews
Talent pool dwindles, 16 June 2006, AdNews
Stand out from the pack, 16 June 2006, B&T
Mouth off, 2 June 2006, AdNews
Waste of space, 11 April 2006, The Australian
P3TV defends need for workshops, 7 April 2006, B&T
Market more, pay less, April 2006, Management Today
P3 adds one more, 5 April 2006, B&T
Don’t spend money on big ads, 17 March 2006, B&T
Stephen Wright joins P3, 30 March 2006, Press Release
Big ads, big budgets, big blowouts, 9 March 2006, Press Release
The new tourism Australia campaign, 7 March 2006, Travelbiz
How much does a TV ad really cost, 1 March 2006, Press Release
Adland polishes its credentials, 10h February 2006, AdNews
Flatter production climate, 27 February 2006, Press Release
Awards signal a vibrant year, 10 February 2007, AdNews
Better understanding the key, 7 February 2006, Press Release
Taking the guesswork out of agency selection, February 2006, Press Release
Money can’t buy, February 2006, Management Today

advertising expenditure growth during 2006, 2 december 2005, adnews
wowing ‘em or waning on the www, december 2005, marketing matters
small-budget tv ads put paid to big ideas, 24 november 2005, sydney morning herald
P3 acquires, 18 november 2005, adnews
P3TV may help with Sarbanes Oxley, 16 November 2005, press release
P3 sets new benchmarks, 11 november 2005, B&T
merchant moves on as P3 expands, 11 november 2005, adnews
P3 buys Media Benchmarks, 11 november 2005, press release
havas joint pitch for 3, 09 november 2005, adnews
3 chats up 8, 4 november 2005, adnews
the good, the bad, and the downright ugly in advertising, november 2005, marketing matters
waiting for the sun, 30 october 2005, adnews
should ad agencies retain their IP during the pitch process, 21 october 2005, adnews
smarter marketing in a tighter economy, 13 october 2005, press release
getting to know you, october 2005, marketing matters
tighter economy brings marketers to account, 29 september 2005, press release
afa takes aim at self-serving comments, 24 september 2005, adnews
woolley weighs into pr measurement debate, 23 september 2005, adnews
adland’s new broom, 22 september 2005, BRW
P3 targets costly tv ads, 9 september 2005, adnews
colin haycock joins P3, 5 september 2005, press release
just a thought, august 2005, marketing matters
ignorance & inexperience, 30 august 2005, press release
what’s wrong with personal relationships deciding a pitch?, 29 july, 2005, adnews
consultant guidelines panned, 29 july 2005, adnews
AdNews Power 50, 26 july 2005, adnews
local firms in finals, 21 june 2005, leader newspapers
what’s the point of confidentiality clauses in new business pitches?, 17 june 2005, adnews
even more low-budget television commercial breaks, 10 may 2005, the australian
P3 claims anger tv producers, 06 may 2005, adnews
AANA’s new found form, 30 april 2005, AANA
the real cost of quality time, 16 april 2005, B&T
e-media examined, april 2005, marketing mattters
big brands open to a good pitch, 24 february 2005, the australian
woolley: time to grow up, 28 january 2005, adbrief

the CPM myth, december 2003, marketing magazine
letters, november 31 2003, B&T
four make the cussons list, november 21 2003, adnews
b&t weekly, november 14, 2003,”show me the money – how much should clients pay for good ideas?”
marketing magazine, november, 2003,”advertising versus accountability – can they get along?”
ad news, october 24, 2003,”maanen to P3”
b&t weekly, october 10, 2003,”cussons returns to sacked agency ST”
b&t weekly, october 3, 2003,”people on the move”
marketing magazine, september, 2003,”top 10 misleading statements heard in advertising”
marketing matters, august, 2003,”the value of creatives”
b&t weekly, july 25, 2003,”clients beware on production front”
b&t weekly, july 11, 2003,”measuring roi but at what cost?”
melbourne magazine, july, 2003,”reality television”
b&t weekly, july 3, 2003,”is tv advertising nowdays really worth the investment”
encore, july 3, 2003,”p3 aims for transparent costs”
b&t weekly, july 3, 2003,”TPA compliance does not have to equate to dull advertising”
b&t weekly, july 3, 2003,”TPA compliance does not have to equate to dull advertising p2”
b&t weekly, june 27, 2003,”copyright fails to protect all”
b&t weekly, june 19, 2003,”post-production companies look offshore to turn a profit”
b&t weekly, june 13, 2003,”industry reacts to push for 20% margin on revenues”
b&t weekly, june 13, 2003,”selling short”
b&t weekly, may 30, 2003,”procurement is no the worry”
marketing magazine, june, 2003,”TV production cost transparency number one concern of advertisers?”
b&t weekly, may 23, 2003,”quote of the week”
b&t weekly, may 23, 2003,”software to shake down tvc costs?”
b&t weekly, may 23, 2003,”do agencies save clients money?”
b&t weekly, may 16, 2003,”nsw brings in the tvc big bucks”
the australian, media section, may 15, 2003,”makes no commercial sense but sydney’s firm favourite”
aana interface newsletter issue #14, may 2003,”seeing through tvc production costs”
b&t weekly, may 9, 2003,”are cost consultants worthwhile?”
marketing, april, 2003,”what does a creative idea cost?”
marketing, march, 2003,”how to build an advertising campaign without blowing the budget”
ami marketing update, march, 2003,”surviving the advertising sharks”
aana interface newsletter issue #13 march 2003, “focusing on performance”
marketing matters, summer, 2003,”10 ways to cut your ad costs”
lawyers weekly, february 21, 2003, “writing ads is something we should be doing less: Minters”
ad news, february 14, 2003,”tvc cost problem”
afr, february 3, 2003,”copy and the black letter of the law”

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Our Latest Podcast:

Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ...