Agency Engagement & Alignment

Engage all of your agencies and marketing suppliers to maximise the value they provide and align each of them to deliver your marketing and business objectives. 

TrinityP3’s Agency Engagement & Alignment services include:

  1. Remuneration/Compensation Assessment
  2. Contract Review
  3. Engagement Agreement
  4. Process Optimisation
  5. Scope of Work Management
  6. Rate Card Development
  7. Dispute Resolutions
  8. Training Workshops
  9. Strategic Production Sourcing
  10. Environmental Policy Alignment

1. Remuneration / Compensation Assessment
Assess your remuneration level and type against industry benchmarks for delivering maximum value.

Needs and plans change. But has your remuneration model kept pace with the changes in your marketing requirements and the changes in the industry? It is essential to get the agency remuneration right as it is the foundation of the relationship. If the level of remuneration is not right then it impacts on the resources, level of servicing and ultimately the outputs of the agency and the success of your marketing activities. TrinityP3 can assess your current remuneration model and benchmark it against your requirements to ensure it delivers efficiently and effectively to your needs. Email for a proposal
Or calculate your agency’s salaries, head hour rates, billable hours and mark-up multiple here using our TrinityP3 Calculators for best practice methodology.

2. Contract Review
Develop and evolve your contracts to provide transparency, accountability and management efficiency.
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Relationships change and develop. As contracts are an essential part of any business relationship in defining the scope and managing the day-to-day activity and service delivery, it is important that these also change to reflect your changing needs. Yet many contracts become quickly irrelevant to the functioning of the relationship until a problem occurs. TrinityP3 works with a number of clients across multiple markets and categories in developing contracts and agreement that define and protect the interests of all parties and ensure that problems and issues can be resolved quickly and easily if and when they arise. Email for a proposal

3. Engagement Agreement
Replace SLAs and supplier KPIs to encourage more collaborative working environments.

Traditionally, service level agreements and KPIs were used to set service expectations. But these are very uni-directional and based on a servant master relationship. In marketing, the service level of the service provider is directly impacted and dependent on the role of the marketer. Therefore TrintyP3 provides a process for developing an Engagement Agreement through a series of workshops between marketers and agencies to discuss and agree the expectations and needs of both parties at every touch point and interaction. Email for a proposal

4. Process Optimisation
Map and optimise your processes to improve speed to market, reduce costs and improve outcomes.
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With increasingly complex marketing processes being managed across increasing complex organisational structures, a robust and rigorous process is essential for achieving maximum value and time and cost efficiency. Many marketers believe they have an established process only to find within their organisation each person has a very different understanding of the same process. This leads to costly delays, duplication of effort and waste. An essential step is to define the best current process so all stakeholders can align to it. TrinityP3 takes a strategic, rather than a tactical approach, to developing and optimising your marketing communications process to align it end to end, inclusive of all stakeholder requirements and delivering the desired objectives of the organisation more cost and time effectively. Email for a proposal

5. Scope of Work Management
SOW Resource Calculator and Monitor allows you to calculate the resources required and associated costs and then monitor the impact of any changes in the SOW.
Developing the marketing plan and allocating budgets to the activities can be difficult. Allowing realistic budget for various activities, often in the absence realistic data plus the desire to maximise the volume of activities means that often plans are overdeveloped and underfunded. We can help marketers very accurately review the marketing plan and the associated scope of work against the budget. This allows marketers to choose the most appropriate activities and ensure they are appropriately funded. Then when the marketing plan is being implemented, we can also calculate the change in the cost based on any changes in the scope. Email for a proposal

6. Rate Card Development
Move beyond hourly rates to project fees and output costs for greater transparency and ease in budgeting and project management.
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Develop and benchmark a customised rate card that provides transparency, accountability and efficiency in the application of the remuneration model for the agency. It also assists in managing and comparing agency costs and performance across the various agencies and campaigns / projects and makes budget management simpler with agreed fees for service for the majority of work provided by the agencies. Email for a proposal

7. Dispute Resolutions
When disputes arise, addressing these quickly and completely can improve performance
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Disputes unfortunately do arise, even in the best-managed business relationships. Often  the best laid plans and processes can go off the rails. And although many can be resolved quickly and effectively, sometimes they can’t. Each side takes a position and soon the dispute drags on consuming time and resources that no one can afford. While engaged by advertisers, TrinityP3 take an independent approach to resolving issues and disputes with the main focus being to provide a solution that deliver the best outcome for the effectiveness of the relationship. Email for a proposal

8. Training Workshops
Provide the appropriate level of industry specialist knowledge to manage the process efficiently.

Marketing communications has many complex and technical functions being rapidly changed by the impact of technology. Areas such as digital media, search, social media are increasingly important channels for engaging consumers. While suppliers are engaged to provide these services, the role of marketers in managing these processes more efficiently requires an understanding of the process and the optimum ways to manage this to deliver maximum value. Email for a proposal

9. Strategic Production Sourcing
Achieve cost efficiencies and enhanced quality through effective production and supply sourcing.

Traditionally, suppliers on behalf of the client held most third party supplier contracts for printing, television production and merchandise. Even some contracts with media proprietors were held and managed by the agency. Today, many companies realise the more cost effective and transparent approach is to engage and manage these relationship directly with the third party suppliers. TrinityP3 helps our clients identify the areas of opportunity based on the volume of your investment in each area and the level of opportunity that each of these areas provides. One of the key areas is online applications and digital build, which unlike traditional media production, must be seen as an investment and not simply a consumable cost. Email for a proposal

10. Environmental Policy Alignment
Does your agency understand your environmental policy?
It is all well and good for your agency to create communication that explains your environmental achievements and have print managers who recommend carbon neutral paper. But behind these surface measures does your agency truly understand what you are trying to achieve. Or are all the ‘Green’ statements not worth the recycled paper they are written on? What lasting purchasing guidelines does your agency have in place that are both measurable and transparent. TrinityP3 reviews or resets the environmental goalposts so your marketing spend is also aligned to helping you with your environmental targets.
Click here for more information about Environmental Marketing with TrinityP3.
Or email for a proposal

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To see TrinityP3′s complete range of services, click here.
To review Agency Search & Selection services, click here.
To review Agency Benchmarking & Monitoring services, click here.
For more information on any of these services, email people@trinityp3.com