The State of the Pitch

The State of the Pitch

in Australian Advertising

What is the state of the pitch?

There are many opinions on pitching. The State of the Pitch Research is data on the state of the pitch in Australia collected by survey from agencies participating in pitches between July 1, to December 31st, 2023.

The surveys were anonymous to protect the agencies participating and the clients running the pitch.

The results of these surveys are insightful and provide a snapshot of the pitch activity in the market during this time.

The State of the Pitch Report is essential reading for anyone undertaking, managing or participating in the pitch process including marketers, advertisers, procurement, consultants and of course agencies.

It will also provide a source of data to progress the industry discussion on ways to improve the pitch process, hopefully led by the various and relevant industry bodies.

Download the State of the Pitch Report

To get your own copy of The State of the Pitch in Australia Advertising 2024 complete the details below and you will receive a link by email to download the report.

    Marketer and procurement who want to improve their pitch score

    Are you pitch ready to manage your next agency pitch? Media pitch? Digital or tech pitch? Public relations pitch? We offer Pitch Power Coaching sessions to make sure your pitch is 5-star. Get all the details before your next pitch here.

    Agencies who want to improve their pitch performance

    Wondering how to win more business? We offer agency credentials and positioning consultation to agencies. Providing a third party, expert and independent perspective on your current credentials and pitch presentations. Get all the details you need before your next pitch here.

    Agencies wondering why you lost that last pitch and the one before?

    One of the key findings is that many agencies feel they do not get actionable feedback when they unsuccessfully pitch. We offer a post pitch consulting to help you work out and work through the lessons of your last pitch. Get all the details you need to learn those lessons here.

    Agencies wanting to be involved in the next round of The State of the Pitch Research

    The next research kicks off on July 1, 2024 and runs until December 31, 2014. To be involved, all you need to do is either:

    1. Make you’re your TrinityP3 Agency Register details are up to date here
    2. If you are not on the TrinityP3 Agency Register then please register for free here

    If you have feedback, questions or suggestions on The State of the Pitch

    We appreciate any feedback, advice or and happy to answer any questions. To do so please contact us

    Our Latest Podcast:

    Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

    Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

    Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ...