The State of the Pitch
in Australian Advertising
State of the Pitch Research Now Open
Have your say on pitching in Australia & New Zealand
What is the state of the pitch?
There are many opinions on pitching. The State of the Pitch Project, now in its fourth year, provides a snapshot of the state of the pitch in Australia and New Zealand from agencies participating in those pitches.
To download the current State of the Pitch Research Report, please complete the details below.
To participate in thie current round of the State of the Pitch Research, please click the button.
What you need to know to particpate
Here’s what you need to know:
- To participate you need to be an agency who has participated in a competitive pitch in the 2026 calendar year.
- The pitch may be for any type of marketing agency or supplier, for project or contract, and by any client organisation.
- The survey is completely anonymous – But this is an opportunity to provide commentary if you wish.
- It’s only 10 minutes of your time – Most questions have simple multiple choice answers.
- It’s only one pitch per survey – Please resubmit the survey for additional pitches.
- Only pitches that occured in 2026 are valid.
We ask you to only provide the information you are comfortable providing as accurately and honestly as possible.
If you have any questions on this, please feel free to contact TrinityP3 by email at people@trinityp3.com and we will handle your request in absolute confidence.
Download the State of the Pitch Report
To get your own copy of The State of the Pitch in Australia Advertising 2026 complete the details below and you will receive a link by email to download the report. The results of this research are insightful and provide a view of how well or poorly pitches are being managed and by which category of advertisers.
The State of the Pitch Report is essential reading for anyone undertaking, managing or participating in the pitch process including marketers, advertisers, procurement, consultants and of course agencies.
It will also provide a source of data to progress the industry discussion on ways to improve the pitch process, hopefully led by the various and relevant industry bodies and through the TrinityP3 BetterPitch program.
The State of the Pitch Research is global through TrinityP3’s partnership with Haymarket Media and through Campaign US, Campaign Canada and this year it will roll out through Campaign Germany and Campaign Asia.
Marketer and procurement who want to improve their pitch score
Are you pitch-ready to manage your next agency pitch? Media pitch? Digital or tech pitch? Public relations pitch? We offer BetterPitch Power Coaching sessions to make sure your pitch is 5-star. You can get all the details before your next pitch here.
Agencies who want to improve their pitch performance
Wondering how to win more business? We offer agency credentials and positioning consultation to agencies. Providing a third-party, expert and independent perspective on your current credentials and pitch presentations. Get all the details you need before your next pitch here.
Agencies wondering why you lost that last pitch and the one before?
One of the key findings is that many agencies feel they do not get actionable feedback when they unsuccessfully pitch. We offer a post-pitch consulting to help you work out and work through the lessons of your last pitch. You can get all the details you need to learn those lessons here.
Agencies wanting to be involved in the next round of The State of the Pitch Research
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