Marketing Operations

Marketing
Operations

We work with clients both to plot
the course and align the executive
body around that course.

Marketing, as a function within organizations, has never been more complex.

Our extensive work with marketers in multiple categories, sizes and types of organizations tells us that the marketing function is often challenged with adapting for the future whilst simultaneously dealing with the present state, including entrenched perspectives on what marketing is, or should be.

There’s a good deal of confusion. And organizations often need a considered and objective third-party perspective to help them align themselves on the right path.

This is where our experience working with procurement teams is invaluable. Procurement can provide marketers with an in-house commercial partner, where procurement is able to pivot beyond sourcing and savings into optimizing marketing’s role as a value creation function.

And in an environment where marketing production grows as a cost on the marketing budget, we see opportunities for marketers to take a more proactive role in this investment, either bringing this function in-house, as an extended workbench or outsourced.

This is where TrinityP3 can help. Using a blend of experience, tried and tested methods and procedural rigor, we work with clients both to plot the course and align the executive body around that course to deliver improved performance and productivity.

The areas in our Marketing Operations Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Marketing
Transformation

Optimising internal operations strategy, structure, processes, and capabilities

Procurement
Advisory

Advising and assisting in benchmarking and improving commercial value delivery

Production
Consultancy

Benchmarking and optimising production strategies, structures, and processes

Don’t see what you’re looking for? Contact us directly.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Case Study

Assessing Media Agency Contracts – Case Study

Assessing Media Agency Contracts – Case Study

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Challenging Problem Media agency contracts can be complex and, due to the evolution of media strategies, channel investments and technology, can ‘date’ relatively quickly. While most organisations have in-house legal and procurement expertise, they are often not specifically experienced in media agencies, which can lead to a weak negotiating position with agencies. Generally, challenges in media agency contracts are common to all. To fully understand the nuances of media agency operation, such that a suitable contractual template can be established. To fully understand the level of agency transparency and obligations on offer in the contract and calibrate this against the ...

Our Latest Podcast

Managing Marketing: Why You Should Not Pitch Your Advertising Account

Managing Marketing: Why You Should Not Pitch Your Advertising Account

Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high-profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution..  Since the pandemic, agencies worldwide have been increasingly ...