Addressability – Why is it a big threat to media agencies?
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: David Angell
Practical advice on navigating the media supply chain (An interview with David Angell)
This interview with David Angell provides a comprehensive view of the practical media advice we provide advertisers trying to navigate the media supply chain.
Pitfalls to avoid when losing a pitch.
Tough feedback is obviously challenging, the heat of the moment can be very powerful. Here’s a list of behaviours to steer clear of when losing a pitch.
Media performance management – Become an Instant Expert
Involved with developing, implementing, executing or understanding the effects of advertising campaigns, and media buys? Improve your understanding here:
How to know if you need to pitch your agency
Running a pitch should not be your default setting, but sometimes it is the optimal route to take. Here are 10 indicators that now could be the right time.
Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches
The first article generated a lot of interest – whether you agreed with the content or not. Here are 7 more 'less obvious' reasons why agencies lose pitches
The latest ANA Programmatic Transparency Report – laudable intent, but what does it actually tell us?
So does this report tell us anything of value? At the end of the day, the agencies, at holding group level, still hold the balance of power. Here's why.
8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches
Some pitch mistakes made by agencies are obvious although often repeated. But there are some others that go unnoticed by many. Find out what they are here.
Why providing consultancy with integrity is more important than ever
We can’t ignore the negative perceptions surrounding the motives of consultants. Here’s a framework of values to define Consultancy with Integrity.
Who’s to blame for the current digital media mess? We all are.
The bright shiny thing that is digital media has seriously lost its sparkle. Who is to blame for this mess? We've all played a part as this post shows.
Is your programmatic media function right for you – and what are your options?
Programmatic trading of digital media has gained huge traction. Should marketers consider pitching programmatic trading desk functions as a separate entity?
When an agency pitch is not the right answer – Case study
This client achieved not only cost savings, but a road map to deliver required change before attempting to rebuild their agency roster. Details here.
The most important quality in client agency relationships (and no, it’s not trust)
Our trust had been broken, I should never have gone behind her back, she couldn’t believe that I’d done it. What did I lack? Find out here.
An email of support from an equally concerned member of the media industry
We recently received a supportive email from an individual who is equally concerned about the state of the media industry. You can read it in full here.
Is your digital media spend helping your business, your agency or both?
It's ideal if digital media spend helps both parties and drives business goals for you, the advertiser. But realistically, how is this balance realised?