Choosing the right agency for you can be hard. When it comes to pitching, marketers will often believe that more choice leads to better decision making. But the Paradox of Choice suggests otherwise. Read the full article.
Agencies must stand firm on protecting their pitch IP from being abused. But advertisers can do so much just by taking an ethical stance, as discussed here.
Nisha Rajamani discusses the Media Federation of Australia’s DE&I strategy and how to ensure true recognition of diversity in this podcast. Listen here.
‘Brain-rape’ is when advertising agencies have the ideas they use in a pitch, stolen after they lose. Does it happen and can agencies protect themselves?
Anne Miles of the Suits & Sneakers agency talks about her professional and personal experiences, the ShEqual movement and more in this podcast. Listen here.
Matt Houltham, CMO at Glow, talks about how their platform raises awareness of how a company’s ESG actions affect consumer sentiment. Take a listen here.
Too many marketers think of their agencies as a passive entity, there to soak up tasks, do what they’re told. Here's a better way to operate.
Jack Byrne of Hatched Media started a media agency without having any experience of working in one. Hear about his personal journey in this podcast.
Marketing, like fashion, can be challengingly circular at times. Are we really solving anything, or are we simply revolving in a hamster wheel?
Paid fairly, an agency has more ability to deliver value in the outputs it produces and that should lead to a commercial return for the client. Details here
Dan Ingall of Big Red Communications, discusses the essence of great retail advertising and retail clients in this podcast. Take a listen here.
Katie Saunders discusses how consumer and data trends are helping to shape Simplot’s approach to consumers both traditional and new. Listen to the podcast.
The recent stoush between the IMAA and the NSW Government over the media buying account tender process raises interesting questions. Take a look here.
Natalie Davey, head of marketing for Cricket Australia, talks about the nuances of successful sports marketing in this podcast. Take a listen.
John Vlasakakis, Co-Founder of Next & Co, talks about the value of specialist independent agencies in this podcast. Take a listen.