David has been a media agency practitioner for fifteen years, holding several senior positions in the UK and Australia. During this time, he has worked with a number of blue-chip organisations. David is the General Manager and Head of Media at TrinityP3. He lives in Melbourne with his wife and children.
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
This interview with David Angell provides a comprehensive view of the practical media advice we provide advertisers trying to navigate the media supply chain.
Involved with developing, implementing, executing or understanding the effects of advertising campaigns, and media buys? Improve your understanding here:
Running a pitch should not be your default setting, but sometimes it is the optimal route to take. Here are 10 indicators that now could be the right time.
The first article generated a lot of interest – whether you agreed with the content or not. Here are 7 more 'less obvious' reasons why agencies lose pitches
So does this report tell us anything of value? At the end of the day, the agencies, at holding group level, still hold the balance of power. Here's why.
Some pitch mistakes made by agencies are obvious although often repeated. But there are some others that go unnoticed by many. Find out what they are here.
We can’t ignore the negative perceptions surrounding the motives of consultants. Here’s a framework of values to define Consultancy with Integrity.
The bright shiny thing that is digital media has seriously lost its sparkle. Who is to blame for this mess? We've all played a part as this post shows.
Programmatic trading of digital media has gained huge traction. Should marketers consider pitching programmatic trading desk functions as a separate entity?
This client achieved not only cost savings, but a road map to deliver required change before attempting to rebuild their agency roster. Details here.
Our trust had been broken, I should never have gone behind her back, she couldn’t believe that I’d done it. What did I lack? Find out here.
We recently received a supportive email from an individual who is equally concerned about the state of the media industry. You can read it in full here.