David has been a media agency practitioner for fifteen years, holding several senior positions in the UK and Australia. During this time, he has worked with a number of blue-chip organisations. David is the General Manager and Head of Media at TrinityP3. He lives in Melbourne with his wife and children.
Choosing the right agency for you can be hard. When it comes to pitching, marketers will often believe that more choice leads to better decision making. But the Paradox of Choice suggests otherwise. Read the full article.