Managing Marketing: Marketing Analytics
Tasman Murray discusses how analytical modelling can refine marketing and customer strategy, advertising deployment and media expenditure. Listen here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: David Angell
The Eternal Behaviours of the Average Work
There have been rejuvenated discussions about whether in-house models can ‘save advertising from mediocrity’. Can in-housing really solve everything?
The Conundrum of the Client Head – To Client Service, or to Client Leadership?
The role of ‘client head’ can be approached in 2 ways. The client head can take a ‘service’ or a ‘leadership’ approach. Let's explore which is best.
Bob Hoffman’s Road to Reality and Adjusting the Balance of Crisis
Has marketing as an industry been living in a fantasy land? Should we all re-evaluate through a ‘hard-nosed assessment of real-world consumer behaviour’?
AI driven modelling is both present and future – and media agencies should give up the fight to own it
AI driven modelling has been here for a while and is going to play an increasing role in marketing. Learn why media agencies should give up trying to own it
Working from Home – Should we be careful what we wish for?
A Survey found most people want to continue working remotely 2 days a week post Covid. Can companies really be expected to maintain offices for just 2 days?
ThinkTV and the Future of TV Advertising – Are we in the future, or the past?
Recent ThinkTV research shows TV is more effective than other channels in delivery of long term sales. But, what influence is this research likely to have?
Media Agencies and the ACCC – We’re Way Beyond ‘Education’
Much is in place to improve transparency now and incrementally over time – but only for those advertisers that care enough to make it happen. Find out more.
Addressability – Why is it a big threat to media agencies?
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
Practical advice on navigating the media supply chain (An interview with David Angell)
This interview with David Angell provides a comprehensive view of the practical media advice we provide advertisers trying to navigate the media supply chain.
Pitfalls to avoid when losing a pitch.
Tough feedback is obviously challenging, the heat of the moment can be very powerful. Here’s a list of behaviours to steer clear of when losing a pitch.
Media performance management – Become an Instant Expert
Involved with developing, implementing, executing or understanding the effects of advertising campaigns, and media buys? Improve your understanding here:
How to know if you need to pitch your agency
Running a pitch should not be your default setting, but sometimes it is the optimal route to take. Here are 10 indicators that now could be the right time.
Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches
The first article generated a lot of interest – whether you agreed with the content or not. Here are 7 more 'less obvious' reasons why agencies lose pitches
The latest ANA Programmatic Transparency Report – laudable intent, but what does it actually tell us?
So does this report tell us anything of value? At the end of the day, the agencies, at holding group level, still hold the balance of power. Here's why.