Agency Monitoring & Benchmarking

Develop regular and practical monitoring and benchmarking of your agencies’ performance across multiple disciplines to ensure maximised output and results against industry and your marketing and business objectives.

TrinityP3’s Agency Monitoring & Benchmarking services:

  1. Relationship Alignment & Performance Improvement – Evalu8ing
  2. Performance Scorecard
  3. Rate Card Assessment
  4. Media Strategy & Planning Assessment
  5. Media Buying Benchmarking*
  6. Production Assessments (Electronic, Digital, Print)
  7. Production Management
  8. Environmental Measurement & Management

1. Relationship Alignment & Performance Improvement
Improve the level of collaboration and alignment between the various groups you work with.

Collaboration between disciplines leads to innovation and competitive advantage. This is why organisations around the world are introducing programs to develop and foster collaboration. Yet how do you measure collaboration and alignment? And more importantly, identify where collaboration is not working so that you can focus your efforts on addressing these areas. TrinityP3 provides a management approach to this process to maximise measurable improvement in professional relationships and collaboration across and within groups. Using the Evalu8ing Relationship Performance Monitor, you can evaluate and identify the collaboration, alignment and performance of these relationships. Email for a proposal Or click here for more information on Evalu8ing.

2. Performance Scorecard
Align your agency’s activities and performance to your specific needs.

Performance based remuneration is a growing trend in agency remuneration both locally and internationally. It extends from a risk / reward model through to a total remuneration package based on achieving results. Being able to score your agency’s performance is central to this process. TrinityP3 can develop an agency performance score card for use with your PBR model that is specifically tailored to your needs, including performance measures and the calculation of the payment for creative, media, digital, direct marketing and in fact all of your agency suppliers.
Email for a proposal

3. Rate Card Assessment
Assess the process and costs of your marketing activity against industry benchmarks to ensure maximum value.

There are many costs associated with marketing communications, from research to advertising and packaging to PR. Yet developing a view of what is fair and reasonable is difficult with most marketers only having experience with their current roster and perhaps any previous companies they may have worked. Being able to take a broad industry view and apply this to specific situations allows you to compare like for like to see if you are getting maximum value. Email for a proposal

4. Media Strategy & Planning Assessment
Monitor our media strategy and planning development to ensure you are achieving the highest level of media thinking.

This assessment is designed to provide advertisers and marketers with a transparent mechanism to measure planning performance that is versatile enough to accommodate the individual needs and vagaries of each campaign yet provide consistency of measurement across time. TrinityP3 provides numeric scores for each campaign that can be collated and tracked across time to determine overall media agency planning performance versus targets. And recognise the constraints of the framework within which the media agency is required to operate and analyse the effect of these constraints on performance achieved. Email for a proposal

5. Media Buying Benchmarking
Ensure your media negotiation and buying is as effective as possible with this comparison to industry benchmark figures.

This process will produce a definitive analysis of the media negotiating strategies and relative rate base provided to you by your media buying agency, including comparison to confidential industry benchmark figures. TrinityP3 provides you with a clear understanding of the level of benefit currently being enjoyed and the appropriateness of negotiating strategies relative to market benchmarks and in the context of your ongoing requirements. *Not available all markets. Email for a proposal

6. Production Assessments (Electronic, Digital, Print)
Assess and benchmark your production costs to ensure best practice and maximum value.

Ask any production manager and they will quite rightly say it depends on the concept, the time and the budget? But if you want to know if the cost is reasonable, the timeline is achievable and that the method of producing the concept is ideal, then you need independent production advice. It should not simply be a price check, because the truth is it can usually always be made for less, but at what impact on the quality? Instead, you need to know that the process, cost, time and proposed quality are all reasonable, and if not, what should be done about it. Email for a proposal

7. Production Management
Improve production management to provide greater transparency and accountability.

Marketing communications production is being managed by an increasingly diverse range of stakeholders, from marketers, to procurement, to agencies, brokers and other third parties. Ultimately the responsibility for the cost of the production sits with the budget-holder, usually the marketer. So it is important to ensure that while other parties may manage production, the process should deliver a high level of transparency and accountability. TrinityP3 assists advertisers review their production management and can provide production advice and supervision to ensure you achieve the level of transparency, accountability and the desired outcome as cost and time efficiently as possible. Email for a proposal

8. Environmental Measurement & Management
Assess and reduce the environmental impact of your marketing activities across media and production
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While the focus is often on maximising the budget, the environmental cost is becoming a real cost for marketers to consider, especially with many organisations declaring a commitment to offset or neutralise their carbon emissions. This starts with measuring the impact of your current activities both in media selection and production and then identifying ways you can reduce the environmental impact by reducing waste and maintaining the marketing effectiveness. This can be either managed by yourself or passed to the agency to manage. TrinityP3, with the Gaia Partnership, can provide advertisers with a measure of their carbon footprint using the CO2Counter.
Click here
for more information about Environmental Marketing with TrinityP3.
Or email for a proposal

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To see TrinityP3’s complete range of services, click here.
To review Agency Search & Selection services, click here.
To review Agency Engagement & Alignment services, click here.
For more information on any of these services, email people@trinityp3.com