Anton has over 20 years experience in developing brand engagement, data driven, and digital marketing strategies – with a focus on delivering incremental business growth through customer relationships.
A lateral and innovative thinker with a passion for refocusing business team structures, processes and strategies; creating visionary, insightful communication plans; and making sense of a more complex digital and mobile marketing environment.
Anton has worked with some of the largest global and local clients including AMEX, Fairfax, FOXTEL, Honda, Kimberly-Clark, Microsoft, Nestle, P&G, Virgin and Westpac to name a few.
In 2010 he turned to independent consulting with projects including: loyalty club evolutions, social media integrations, improved acquisition and customer lifecycle planning, as well as customer experience innovations at point of purchase (in-store and e-commerce).
Anton brings to TrinityP3 a focus on helping clients deliver successful marketing plans, as well as golden insights on how to establish more effective team structures, processes and staff/supplier relationships.
His focus is to collaborate, challenge and change things to ultimately make marketing valued.
- Chapter 10: Diving into digital in a data-driven world
- Chapter 9: Educating your business and brand world
- Chapter 8: Understanding the art and science of performance data
- Chapter 7: The never-ending digital marketing campaign
- Chapter 6: The new four-pillar structure for developing digital ideas
- Chapter 5: Establishing customer segmentation and brand values
- Chapter 4: Launch your digital marketing strategy with a rock-solid foundation
- Chapter 3: How the best of the best approach digital marketing
- Chapter 2: How digital marketing fits into the marketing mix
- Chapter 1: The rise and rise of digital marketing in a data-driven world
Are you a marketing or advertising professional, with 10 years industry experience? Are you currently freelance, consulting and not employed full-time? Are you interested in providing advertisers with knowledge and insights into the creative and production process? Then send us your resume with a letter telling us why you would like to be part of the team at TrinityP3. Resumes should be sent to firstname.lastname@example.org
The current TrinityP3 Team: