Attended a TV commercial shoot recently?

Many advertisers like to attend the shoot of their latest commercial.

Here is an example of how it can horribly wrong which you can view on YouTube.

It is part of a short film called “The Reel Truth” which is available on DVD from Amazon.

Worth viewing before you attend the next shoot.

The Reel Truth

Author: Darren Woolley

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

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