Global Marketing
Management Consultants
Global Marketing
Management Consultants
Global Marketing
Management Consultants

To DVD or not to DVD? Comparing carbon emissions

When looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment.

Should I specify recycled stock for the brochure or a FSC labeled gloss paper? 
Or even better why not put it on-line or burn to a disk and save the rain forest.

Here is a statistic to ponder.

A 24-page brochure during its life from chain-saw to the final printed product in your hand will have emitted approximately 25 grams of greenhouse gases into atmosphere.

When burning it to a humble CD or DVD it will have added 350 grams!

That’s 14 times the weight of CO2 adding to climate change.

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Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here

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