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The perils of claiming the Green high ground

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Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media.

The resent classic was Sir Paul McCartney’s gift for helping the planet, the eco-friendly Hybrid Lexus, being delivered by jet from Japan!

In the rush to measure these offset emissions, care must be taken before using this ‘carbon neutrality’ and putting your company’s flag on the moral high ground.

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Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here

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