Global Marketing
Management Consultants
Global Marketing
Management Consultants
Global Marketing
Management Consultants

Big Brother’s shrinking carbon footprint from it’s rating demise.

As the station bosses worried themselves, then the show into an early grave, there is some good news.

Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of the latest series.

This national audience was very attractive to any would be advertiser wishing to promote their goods and services during the show.

Unfortunately as the shows popularly waned so did the advertisers enthusiasm.

As the ratings tumbled so did Big Brothers massive carbon footprint.

He finally got his marching orders when during it’s lowest ratings period it could only claim responsibility for just over half a tonne of carbon for each 30 second spot.

So having failed to attract the necessary number of carbon eating plasma watching consumers he was finally laid to rest.

Look on the bright side, the show was so boring that the carbon emissions were reduced by over a tonne!

Let’s just hope that all those viewers turned their TV’s off and had a game of cards under their energy saving light bulbs.

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    Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here

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