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Print production prices may be going down, but the technology is getting more complex

Was sent this link to YouTube by an Agency Print Production Manager I use to work with many years ago. It appears that while technology and price pressures are driving down the cost of print production, the technical requirement are increasing.

This video captures the frustration many production and design people feel on a daily basis. Which probably explains the language. NB: Do not watch this video if profanity offends you.

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    Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

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