How can the relationship between procurement, marketing and agencies be improved?

At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs (results).

Here, Bruno speaks about how the relationship between procurement, agencies and marketing can be improved.

Bruno’s four recommendations are:

1. Alignment to the business outcomes and objectives

2. Clarity in roles and responsibilities

3. Constant dialogue with regular reviews

4. Mutual respect and trust

Could not put it better myself Bruno.

What do you think?

Are you doing this?

Related Posts Plugin for WordPress, Blogger...

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
This entry was posted in Evalu8ing - Relationship Performance Monitoring and tagged , , , , , , , , . Bookmark the permalink.