Why television post production can take hours finding the right effect

Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money.

Sometimes all the hours required is simply so the editors, producers and creative people can make a decision by exploring every possible permutation and combination to make that spot the perfect award winner.

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

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