Can Cloud Computing reduce carbon pollution?

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TrinityP3’s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention.

It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”

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The US report from The Carbon Project by Verdantix concludes a big tick for the ‘Yes’ side of the argument.

Public clouds focus on the efficiency of the data centre.

As a major source of carbon emissions efficiency can only be a good thing for the environment. Have a read of the report.

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

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