Can Cloud Computing reduce carbon pollution?

TrinityP3’s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention.

It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”


The US report from The Carbon Project by Verdantix concludes a big tick for the ‘Yes’ side of the argument.

Public clouds focus on the efficiency of the data centre.

As a major source of carbon emissions efficiency can only be a good thing for the environment. Have a read of the report.

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 – Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren’s Bio Here Email:

We're Listening

Have something to say about this article?
Share it with us on Twitter, Facebook or LinkedIn

This entry was posted in green marketing & sustainability and tagged , , , , , , , . Bookmark the permalink.