Global Marketing
Management Consultants
Global Marketing
Management Consultants
Global Marketing
Management Consultants

Social media clearly explained via #donuts and promoted on social media

There is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia

They posted a blog

For those who don’t know @threeshipsmedia is their twitter account.

It was posted on Instagram

As you can see, in plain and quite amusing language, using donut examples, it explains the different types of social media.

And it has gone viral.

More than 100,000 people have liked it on Facebook.

And thousands have retweeted it in a few days.

Take a look at these other stats for content that went viral –

The Old Spice Ad: 39 million views, 45,000 comments, 141,000 likes.

Or Double Rainbow: 32 million views, 139,000 comments, 151,000 likes.

This Ford Fiesta campaign resulted in: 5 million social media shares, 11,000 videos and 50,000 people said they wanted to know more about the Fiesta when it came out. 97% of these people didn’t currently drive a Ford.

A Southwest Airlines / Make a Wish Facebook campaign resulted in 1 million new Facebook fans for Southwest Airlines.

And this one from the 2012 Super Bowl – The Dog Strikes Back for Volkswagen: The biggest viral ad from the Super Bowl so far – 8 million views, 25,000 likes, countless embeds on websites and blogs, huge numbers of shares through Facebook, Twitter and other social media channels and all this in a matter of days!

Okay everyone, back to work.



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    Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email:

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