Marketing Procurement – Insights

The role of procurement in marketing is expanding in scope and complexity. Beyond the traditional sourcing role of cost and contract management, procurement teams are increasingly involved in developing and implementing solutions to support marketing performance and productivity. Increasingly, the role of procurement is evolving to prioritize the delivery of value, over more traditional savings.

Our procurement advisory supports this focus on value with global industry benchmarks for resourcing and productivity performance. We provide support to procurement teams by providing a depth of marketing and procurement knowledge sourced from our extensive industry experience, which you can explore in more detail here:

You can find more information on our marketing procurement advisory practice here or explore more details and insights below.

The Biggest Challenges Between Procurement and Marketing, and How to Address Them

Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them

The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, ...
Anne_Miles_Matt_Perfect_Darren_Woolley

A conversation on aligning procurement and marketing in a conscious climate

Suits & Sneakers TV is hosted by the founder, Anne Miles. It is their online channel, where you can hear ...
Does your marketing procurement live the core value of Project Spring?

Does your marketing procurement live the core value of Project Spring?

“It’s time for a revolution in marketing procurement. A transformation from savings to value, which can rid the profession of ...
How long before the change in marketing procurement makes it to APAC?

How long before the change in marketing procurement makes it to APAC?

It is refreshing, possibly exciting, to read about the changes happening in marketing procurement. These changes appear to have started ...
Can Zero Based Budgeting spiral marketing budgets to zero?

Can Zero Based Budgeting spiral marketing budgets to zero?

There are two main reactions when the conversation with marketing turns to the topic of Zero-Based Budgeting or ZBB. The ...
Why marketing is the source of optimism in business

Why marketing is the source of optimism in business

If there is a centre of optimism in any business, there is a strong argument for why this is marketing ...
Why the agency pitch is no longer good corporate governance

Why the agency pitch is no longer good corporate governance

Too often we hear about marketers taking their agencies to tender on a regular basis. At the end of a ...
Why TrinityP3 supports #womenwithagency to level the procurement playing field

Why TrinityP3 supports #womenwithagency to level the procurement playing field

This year at the Cannes Lions Festival of Creativity, Bec Brideson launched her not-for-profit procurement initiative, Women With Agency when ...
The shift to value, not cost in marketing

The shift to value, not cost in marketing

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Why marketing and procurement have more in common than they have difference

Why marketing and procurement have more in common than they have difference

At TrinityP3 we write about procurement and marketing a lot. The reason for this is procurement forms a critical part ...
working to non-working ratio

Why working / non-working ratios no longer work for advertising

This is the ninth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
Benchmark origins

Are you benchmarking or butchering your agency fees?

This is the tenth in a series of one-minute videos that address one of the many complex challenges facing marketing, media, and ...
Cutting advertising agency fees

Advertising agency fees: You only get what you pay for

The saying goes, "You get what you pay for". But recently we have noticed that some marketers have an expectation ...
Are You Covered? Card with a beach background

Is marketing procurement an investment or an insurance policy?

Earlier this year I took a conference call from the procurement team of a potential client. They wanted to discuss ...
David Letterman with steamroller

Why marketers and procurement experts should embrace more often

The procurement creep Why marketers and procurement experts should embrace more often – and why their agencies should encourage them ...
advertising agency pitches

Why agency CEOs are giving away their profits

I remember very clearly the look on the marketer's face when we benchmarked the proposed scope of work and had ...
The importance of PURPOSE, PEOPLE and PROCESS in improving marketing PERFORMANCE

The importance of PURPOSE, PEOPLE and PROCESS in improving marketing PERFORMANCE

The P3 in TrinityP3 has always stood for People, Purpose and Process. Helping people achieve commercial purpose through the creative ...
Grow up! Marketing procurement should not be put in a box

Grow up! Marketing procurement should not be put in a box

Everyone loves a quotable quote. And there’s something very entertaining about marketers and agencies deliberately courting controversy on the various ...
Does your procurement team want to benchmark or cut your agency costs?

Does your procurement team want to benchmark or cut your agency costs?

While we regularly work with procurement in developing and implementing marketing procurement strategies within their organisations, we also have times ...
Does procurement need rebranding or repositioning?

Does procurement need rebranding or repositioning?

I was invited to facilitate three dialogues as part of the CIPSA CPO Agenda 100 Forum held at the Novotel, Brighton ...
Why do so many agencies take on revenue at the expense of profit?

Why do so many agencies take on revenue at the expense of profit?

A couple of weeks ago I was reading an article about why Apple decided not to enter the ‘Netbook’ market; ...
3 most common mistakes made by procurement when engaging with marketing

3 most common mistakes made by procurement when engaging with marketing

The rise of procurement in the marketing category is well documented. But there are some recurring issues where this engagement ...
The difference between paying consultants on percentage of savings and success fees

The difference between paying consultants on percentage of savings and success fees

It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have ...