Agency Performance

It’s time for the definition of ‘Advertising’ to evolve

Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full ...
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Four key ways TrinityP3 delivers value to agencies

This is the first in a series of three articles written by TrinityP3 directors. Each is written for one of ...
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When did advertising forget its brand purpose?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, ...
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Do agencies deserve the bad reputation they get?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, ...
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Are your agency strategists really salespeople in disguise?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Silly olympics - no sense of direction

Your agency brief sucks. And this is why

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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