edition 13: august 20, 2003
|p3media – the media benchmark
making your media more effective and more efficient
Since P3 was created
in January 2000, many of our clients have asked us to undertake
the same process of benchmarking, assessment, processes
auditing and training beyond production and remuneration
While there are a number
of media consultants in the market, in response to these requests,
we began the search for the media expertise that reflected
P3’s unique philosophy.
This process led us to the door of Media Benchmarks
and the formation of P3Media, offering advertisers the benefits
of this strategic alliance.
Media Benchmarks was created in October 2001 as the ‘brainchild’
of Executive Chairman, Dennis Merchant, and
CEO, Mark Chesterfield. These two hardened
veterans of the media industry saw a dire need for an independent
and objective resource that could be made available primarily
to advertisers in order to offer them a professional, external
view of their media and media-related services.
This need was in response to what they saw as a falling
level of expertise in the media area and a ‘dumbing down’
of the whole media process, primarily through the
delegation of key roles to junior operatives. This situation
is the inevitable result of the ‘squeezing’ of agency
margins and their ongoing corporate imperative for
greater levels of profit.
“There is no question that our views have been confirmed since
the launch of Media Benchmarks and as evidenced by the work
that we have done with some major advertisers,” confirms Mark
“But perhaps most surprisingly
for us, has been the consistent lack of ‘best practice’
process in a number of key areas.”
“For instance, we’ve
shown one major Australian advertiser how to save
over $5 million annually through the use of our proprietary
processes and templates and by the simple application of the
best practice principles that are at the heart of our analysis
process, improve ROI
Media Benchmarks comprises a group of seasoned professionals
whose expertise covers most aspects of the advertising function
including media, marketing, research, direct marketing
Their sophisticated benchmarking and analysis systems, that
incorporate both soft and hard measures, are designed to minimise
wastage, allow access to greater market potential,
optimise budget allocations, explore all media options
and improve ROI for the advertiser.
Efficiency driving effectiveness
Media Benchmarks’ philosophy
sees a focus on best practice process, effectiveness
leading to efficiency, transparency in all stages
of the process and ultimately accountability in all aspects
of the advertiser/agency relationship.
The rigorous application of these standards is a virtual guarantee
of savings to the advertiser and ensures a better
targeted, more relevant and more effective end product.
a range of services including:
Media Process Review
Media Agency Remuneration Review
Media Negotiation Benchmarking
Media Buying Benchmarking
Media Agency Account Audits
Research Audits, Design & Implementation
Media Agency Selection
Media and Event Sponsorship Analysis
Media Campaign/Strategy Assessment
Media Negotiation Strategies & Support
For more information about P3Media, contact firstname.lastname@example.org
||P3 has been providing advertisers independent,
expert knowledge, benchmarking, assessment and
advice on their production and remuneration.
Now we announce the same type of service for what is
often your largest expense, media strategy and buying.
P3Media is a strategic alliance
between P3 and Media Benchmarks.
p3 – helping people achieve commercial
purpose through creative process
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|talk turkey on television production
When is 16mm more appropriate than 35mm? What’s
‘taboo’ on a shoot? How many dubs make up a
P3TV Production Workshops.
Know your stuff or look like
See www.p3tv.com.au for more details.
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||While over half of Australia’s
top 100 marketing departments currently receive our
free P3 newsletter, many are not. Is
a friend or colleague missing out? Help keep them up-to-date on
print, television production and creative management,
media and remuneration. Add a colleague or
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|benchmark your television production costs on-line @
of just worrying about the total, I can talk to the
agency about the costs without looking stupid”. Brand
Manager, May 2003When faced with approving a
television production estimate, do you wish you could
get an instant review of the costs against the industry
can if you and your agency are using the P3TV Benchmark
Application. Contact P3TV for your free demonstration