Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here
This article gives a warning of the perils of waiting for the ‘knock on the door’ to discuss marketing’s inclusion in future Net Zero targets. Take a look.
This post will explain what’s included in Net Zero Targets and what is not, the pitfalls and the way this affects marketing. Get a deeper understanding here
Meeting Net Zero targets is complex, time-consuming and also a major business challenge. Understand the language around Net Zero Carbon Emissions here.
Linking environmental responsibility with marketing activity has been put in the 'too hard' basket. Learn about the impacts of in-store advertising here.
When it comes to advertising, is printing or online better for the environment? It is important that we are comparing like with like. Learn what's best here
This is the first of a series of posts that will look at the conflict between the industrialised food chain and a sustainable consumer diet. Get informed.
Are you environmentally concerned and ethically aware and looking to see how you can apply these beliefs to the brave new world of marketing? Then read on:
Is social media advertising a sustainable marketing strategy right now? The answer is NO. But will social media advertising be sustainable in the future?
A webinar on the current production challenges that marketers face, diving deep into the various media channels. Future proof your production approach today.