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Author Archives: Chris Sewell

About Chris Sewell

Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here

The impact of Autonomous Vehicles on marketers and the environment

Posted on February 20, 2017 by Chris Sewell
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I recently prepared a technology assessment on Autonomous Vehicles (AV) as part of my Master’s degree in environmental management. It occurred to me as I read yet another option piece on the future of AV that my report also formed the basis of my own opinion piece on this subject, especially where it relates to marketing and the environment – both key areas of interest for me personally and TrinityP3. Continue reading →

Posted in green marketing & sustainability, industry news & trends, interesting observations, strategic management | Comments Off on The impact of Autonomous Vehicles on marketers and the environment

Sustainability and the hidden cost of your media inefficiency

Posted on May 11, 2016 by Chris Sewell
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For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a staple metric used to calculate media efficiency and develop media plans. That’s all well and good. But as we move into a carbon constrained future, there’s a growing argument which holds that the carbon cost of communication will become a much more important consideration in media planning and buying. At first glance this hidden cost might not seem significant. But as the media market fragments, the carbon footprint of buying media inexorably grows. Continue reading →

Posted in green marketing & sustainability, industry news & trends, media planning & buying, social media & digital marketing | Comments Off on Sustainability and the hidden cost of your media inefficiency

Transforming Advertising Production for the 21st Century

Posted on April 11, 2016 by Chris Sewell
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Good afternoon everyone. I’m going to have a chat to you about transforming production for the 21st century. So I’ll give you a little bit of background about myself. I’ve been doing production related things for many, many years, going way back to the 70s unfortunately. So I’ve seen a lot of transformation throughout that time, that was the pre digital age and I’ve done that in Europe, all through Asia and in Australia all down the eastern seaboard. So this is a subject I’ve worked with for a long time, most of my career, and it’s transformed many times but hopefully today I can give you some pointers that will help you transform as well. Continue reading →

Posted in interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on Transforming Advertising Production for the 21st Century

The challenges of marketing in a carbon constrained future

Posted on December 7, 2015 by Chris Sewell
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As the world leaders and their negotiators assemble in Paris to finalise an agreement to work together to keep carbon emissions below 2oC, the question should be asked ‘what does this mean for marketers’? Whether you believe the scientists that anthropologic climate change is a major problem or you hold an opposing ideological view, there is a global consensus afoot that will influence the way we live our lives and the manner that business is conducted in the future. Continue reading →

Posted in green marketing & sustainability, industry news & trends | Comments Off on The challenges of marketing in a carbon constrained future

Television advertising cost considerations with celebrity talent – Case study

Posted on August 10, 2015 by Chris Sewell
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The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget. The agency had come back with a production estimate that was over budget and were unwilling to negotiate the cost due to concerns that the concept involved a well-known celebrity endorsing the product and therefore no risk should be taken in the production. Continue reading →

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The secret to transitioning from print to digital media

Posted on February 16, 2015 by Chris Sewell
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Share69 Tweet +111 Share9Shares 89This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Now … Continue reading →

Posted in agency search & selection, green marketing & sustainability, marketing procurement, print production, social media & digital marketing | Comments Off on The secret to transitioning from print to digital media

Placing a financial value on a sustainable business

Posted on October 1, 2014 by Chris Sewell
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Share51 Tweet +12 ShareShares 53This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. We … Continue reading →

Posted in agency solutions, green marketing & sustainability, return on investment | Comments Off on Placing a financial value on a sustainable business

Has Australia moved from environmental trailblazer to carbon pariah?

Posted on June 9, 2014 by Chris Sewell
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Share44 Tweet +113 Share8Shares 65This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six … Continue reading →

Posted in green marketing & sustainability, industry news & trends, strategic management | Comments Off on Has Australia moved from environmental trailblazer to carbon pariah?

The dangers of piggybacking the Government’s environmental policy

Posted on November 11, 2013 by Chris Sewell
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Share23 Tweet +12 ShareShares 25This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six … Continue reading →

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Online shopping trends: The death of a merchant

Posted on May 22, 2013 by Chris Sewell
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Share33 Tweet +12 ShareShares 35This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Today … Continue reading →

Posted in data & direct marketing, green marketing & sustainability, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , | Comments Off on Online shopping trends: The death of a merchant

Get more than just environmental lip service from tender responses

Posted on March 27, 2013 by Chris Sewell
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Share21 Tweet +13 ShareShares 24This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing … Continue reading →

Posted in agency solutions, green marketing & sustainability, industry news & trends, marketing process optimisation, strategic management | Tagged , , , , , , , , | 4 Comments

How Green is Aussie Media?

Posted on November 7, 2009 by Chris Sewell
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Share Tweet +1 ShareShares 0The environmental footprints of media companies have left deep indents on green audits carried out globally. Australia’s media claims to be doing the right thing, but are they? Sophia Russell from B&T checks out the landscape. … Continue reading →

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Green-washing. How to tread carefully on a planet full of environmental land-mines

Posted on May 14, 2009 by Chris Sewell
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Share Tweet +1 ShareShares 0I wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to … Continue reading →

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Advertising’s role in mitigating climate change

Posted on April 6, 2009 by Chris Sewell
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Share Tweet +1 ShareShares 0 How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being … Continue reading →

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The dangers of being tainted by the ‘Carbon Neutral’ tag

Posted on February 18, 2009 by Chris Sewell
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Share Tweet +1 ShareShares 0Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The … Continue reading →

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