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Author Archives: Chris Sewell
The impact of Autonomous Vehicles on marketers and the environment
I recently prepared a technology assessment on Autonomous Vehicles (AV) as part of my Master’s degree in environmental management. It occurred to me as I read yet another option piece on the future of AV that my report also formed the basis of my own opinion piece on this subject, especially where it relates to marketing and the environment – both key areas of interest for me personally and TrinityP3. Continue reading
Posted in green marketing & sustainability, industry news & trends, interesting observations, strategic management
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Transforming Advertising Production for the 21st Century
Good afternoon everyone. I’m going to have a chat to you about transforming production for the 21st century. So I’ll give you a little bit of background about myself. I’ve been doing production related things for many, many years, going way back to the 70s unfortunately. So I’ve seen a lot of transformation throughout that time, that was the pre digital age and I’ve done that in Europe, all through Asia and in Australia all down the eastern seaboard. So this is a subject I’ve worked with for a long time, most of my career, and it’s transformed many times but hopefully today I can give you some pointers that will help you transform as well. Continue reading
Posted in interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, strategic management, television & electronic production
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The challenges of marketing in a carbon constrained future
As the world leaders and their negotiators assemble in Paris to finalise an agreement to work together to keep carbon emissions below 2oC, the question should be asked ‘what does this mean for marketers’? Whether you believe the scientists that anthropologic climate change is a major problem or you hold an opposing ideological view, there is a global consensus afoot that will influence the way we live our lives and the manner that business is conducted in the future. Continue reading
Posted in green marketing & sustainability, industry news & trends
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Television advertising cost considerations with celebrity talent – Case study
The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget. The agency had come back with a production estimate that was over budget and were unwilling to negotiate the cost due to concerns that the concept involved a well-known celebrity endorsing the product and therefore no risk should be taken in the production. Continue reading
Posted in case studies, television & electronic production
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The secret to transitioning from print to digital media
Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Now don’t … Continue reading
Posted in agency search & selection, green marketing & sustainability, marketing procurement, print production, social media & digital marketing
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Placing a financial value on a sustainable business
Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. We are … Continue reading
Posted in agency solutions, green marketing & sustainability, return on investment
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Has Australia moved from environmental trailblazer to carbon pariah?
Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six months … Continue reading
Posted in green marketing & sustainability, industry news & trends, strategic management
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The dangers of piggybacking the Government’s environmental policy
Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six months … Continue reading
Posted in green marketing & sustainability, industry news & trends, interesting observations, marketing process optimisation, strategic management
Tagged carbon emissions, Climate Change, environmental awareness, environmental policy, government environmental policy, offset market, sustainability plans, sustainable purchasing
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Online shopping trends: The death of a merchant
Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Today the … Continue reading
Posted in data & direct marketing, green marketing & sustainability, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management
Tagged carbon footprint, chris sewell, ecommerce, environmental impact, logistics companies, on-line shopping, online shopping trends, supply chains, temando
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Get more than just environmental lip service from tender responses
Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. … Continue reading
Posted in agency solutions, green marketing & sustainability, industry news & trends, marketing process optimisation, strategic management
Tagged carbon footprint, chris sewell, environmental impact, environmental strategy, Green Marketing, marketing output, sustainability, sustainable practices, tender responses
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How Green is Aussie Media?
Share Tweet +1 ShareThe environmental footprints of media companies have left deep indents on green audits carried out globally. Australia’s media claims to be doing the right thing, but are they? Sophia Russell from B&T checks out the landscape. Transcript … Continue reading
Posted in green marketing & sustainability
Tagged B&T, CO2 pollution, environmental sustainability, Green Marketing, media, The Green Guide
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Green-washing. How to tread carefully on a planet full of environmental land-mines
Share Tweet +1 ShareI wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to a … Continue reading
Posted in green marketing & sustainability
Tagged carbon, environmentally, green, green-washing, measuring, neutral
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Advertising’s role in mitigating climate change
Share Tweet +1 Share How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being lit … Continue reading
Posted in green marketing & sustainability
Tagged carbon emissions, carbon pollution, CO2, co2counter, green
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