Agency vs In-House Marketing: Which Should You Choose?
Please read more about how we can help you with the best-performing In-House Agency operating model. Or contact us to discuss your […]
Author: Darren Woolley
This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters.
Marketing Agency RFP Template
For far too long, the Request for Proposal (RFP) process has been a necessary evil—a bureaucratic exercise often disconnected from true business [...]
How Much Do Marketing Agencies cost right now?
How Much Does a Marketing Agency Cost? This is arguably the most common and complex question any marketer or procurement professional asks [...]
7 Questions to Ask Before Hiring a Marketing Agency
Choosing a marketing agency is one of the most important investment decisions a marketer makes. However, too often, the process turns into [...]
How to Choose a Marketing Agency in 7 Steps (+ Free Checklist)
For decades, the default approach to selecting a marketing agency has been a time-consuming, expensive, and often ineffective beauty pageant built around [...]
Managing Marketing: The Importance Of Measuring Advertising Agency Operational Performance
John Minty has more than two decades of agency operational experience as a CFO and COO, both in the US and Australia, […]
TrinityP3 AI Agency Search: Smarter Agency Selection and Qualified Pitch Lists
The agency landscape is broader, more fragmented, and faster than ever. For Marketers and Procurement teams seeking a new partner, compiling a […]
Managing Marketing: Navigating The New Era Of Marketing Leadership
Natasha Aaron has extensive experience in developing and managing high-performance marketing teams across disrupted and rapidly growing retail, e-commerce, and food delivery […]
Proving Value: How In-House Agencies Can Objectively Benchmark Productivity and Win
The rise of the in-house agency (IHA) has been one of the most notable shifts in the marketing landscape over the past […]
The Illusion of Savings: Why TrinityP3’s Value Benchmarking Is Superior to Traditional Agency Fee Models
For over twenty years, TrinityP3 has worked at the forefront of marketing operations, helping brands manage and optimise their relationships with agencies. […]
Managing Marketing: Navigating The Growing Complexity Of Agency Roster Management
Nathan Hodges, Managing Director of TrinityP3 ANZ, discusses the complexities of agency rosters in the marketing landscape. He outlines the evolution of […]
Is Your Agency Operationally Fit Enough to Win More Business, More Often?
In a market where clients are demanding more for less, operational strength has become as critical to agency success as creative or […]
How Agencies are Reimagining Marketing for Speed, Scale, and Superior Performance with AI
Like us, you’re most likely being bombarded by Artificial Intelligence information and innovations daily. It’s the biggest force that’s reshaping the business, […]
Managing Marketing: Balancing Tradition And Evolution At Bega Foods
Darryn Wallace, Executive General Manager at Bega Group, discusses the challenges and opportunities of managing iconic consumer packaged goods brands, particularly in [...]
Benchmarking the Machine: How to measure and manage an agency’s AI transformation
The marketer’s dilemma today is not whether their media agency uses Artificial Intelligence, but how effectively they use it. Every holding company […]