Why Trust in the Agency Pitch is a Debt, Not a Gift
In the world of agency search and selection, we often talk about trust as if it were a merit badge – something […]
Author: Darren Woolley
This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters.
Managing Marketing: Insights From Agency Pitches Gone Wrong: From The Undercover Consultant
Ellie Angell goes undercover to delve into the complexities of the agency pitching process. She discusses the challenges faced by agencies, including […]
The End of the Cost-Cutting Era: Why Your Savings Mandate is Creating Massive Marketing Waste
A New Strategic Blueprint for Marketing Procurement: How to Pivot from Price Taker to Value Architect The marketing procurement function is at […]
Managing Marketing: Unlocking the Power of Agentic AI for Brands
Angela Tangas, the new Global Oliver CEO and The Brandtech Group’s Chief Strategy Officer, and Jack Smyth, Brandtech and Jellyfish’s Country Lead […]
Why the agency pitch is often where strategy goes to die and how to fix it
If you’ve read the WARC Future of Strategy report, you’ll know we are currently living through a bizarre paradox. Eighty per cent […]
Own Your Agency Search: The Power of DIY, and the Pitfalls to Avoid
The age of outsourcing every agency pitch is drawing to a close. In fact, our TrinityP3 State of the Pitch research consistently […]
From Cost Centre to Growth Engine: Why You Must Master the Language of Finance
In the modern corporate world, there is a growing, invisible wall between the marketing department and the C-suite. On one side, marketers [...]
The Agency Growth Blueprint: How TrinityP3 Empowers Agency Leaders to Scale, Pitch, and Win
Let’s be honest: running an agency is an exercise in extreme resilience. Between the fragmenting media landscape, the relentless march of AI-driven […]
How Marketers Can Master the Pitch Process and Select the Best Fit Agency
For marketing leaders and procurement professionals, the agency selection process—the pitch—is arguably the most critical and high-stakes decision you will make. It […]
Managing Marketing: Navigating The Marketing Landscape And Insights For The Year Ahead
Lydia Feely, General Manager and Kylie Ridler-Dutton, Senior Global Agency Consultant discuss the complexities and challenges faced by marketers in 2025, including […]
How Marketers Can Validate Agency Promises and Avoid the Pitching Fantasy
The modern agency pitch is supposed to be a rigorous process built on transparency and strategic merit. Yet, for too many marketers, […]
Managing Marketing: The Issues Facing Marketing And How To Address Them
In this special end-of-year episode of Managing Marketing, host Darren Woolley, Founder and CEO of Trinity P3 Marketing Management Consultancy, brings together […]
Rethinking Commercial Conflicts of Interest in Agency Selection
Rigid, often instinctive rules have long governed the process of selecting an advertising agency, chief among them being the strict avoidance of […]
Why AI is Outpacing Traditional Methods for Creating Your Tender List
The hunt for the perfect marketing agency—a partner capable of transforming your brand, driving market share, and delivering measurable results—is one of […]
In-House vs Marketing Agency: Which Is Better?
Please read more about how we can help you with the best-performing In-House Agency operating model. Or contact us to discuss your […]