Darren Woolley - TrinityP3 Author

Published Nov 3, 2025Nov 3, 2025Marketing Alignment, Marketing Alignment Strategy, Marketing Performance, Podcasts

Managing Marketing: Balancing Tradition And Evolution At Bega Foods

Darryn Wallace, Executive General Manager at Bega Group, discusses the challenges and opportunities of managing iconic consumer packaged goods brands, particularly in [...]

Published Nov 3, 2025Agency Performance, Fee Benchmarking, Marketing Alignment Process, Marketing Technology

Benchmarking the Machine: How to measure and manage an agency’s AI transformation

The marketer’s dilemma today is not whether their media agency uses Artificial Intelligence, but how effectively they use it. Every holding company […]

Published Oct 28, 2025Oct 27, 2025Agency New Business, Agency Selection, Podcasts, Procurement Performance

Managing Marketing: The Technology Future of Agency Pitches

Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency […]

Published Oct 20, 2025Oct 20, 2025Agency Selection, Marketing Processes, Podcasts, Procurement Negotiation

Managing Marketing: Two Sides Of The Marketer And Agency Divide

Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager […]

Published Oct 13, 2025Marketing Performance, Marketing Solutions, Marketing Technology, Podcasts

Managing Marketing: Navigating The Modern Marketing Revolution

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, […]

Updated Oct 13, 2025 Marketing Alignment, Marketing Alignment Strategy, Marketing Performance, Podcasts

Managing Marketing: The Challenges And Opportunities In QSR Marketing

Kim Russell is an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive […]

Published Sep 29, 2025Marketing Management, Marketing Performance, Podcasts

Managing Marketing: The New Era of Reputation Management

Susie Shaw, APAC CEO, We Are Social, and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at […]

Updated Sep 28, 2025 Performance Measurement, Podcasts, Team Alignment, Team Collaboration

Managing Marketing: The Role of Technology In Agency Evaluations

Richard Benyon, CEO of the new SAAS start-up, Alliansis, discusses the importance of professional relationship management in marketing. He shares his experience […]

Published Sep 9, 2025Pitching Strategy, Pitching Support

The “Close Second” Lie: A Common Deception in Agency Pitches

In our “State of the Pitch Research,” we’ve found that agencies regularly report being told they were unsuccessful, but were a close […]

Updated Sep 2, 2025 Marketing Management, Marketing Performance, Marketing Processes, Podcasts

Managing Marketing: What Marketers Really Want

Jed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective, making him […]

Updated Sep 2, 2025 Agency Performance, Media Optimisation, Podcasts

Managing Marketing: Bridging The Gap Between Media And Message

Lisa Overall, Managing Director of Creatalytics, a company that closes the impact gap between media and message and maximises return on creative […]

Published Aug 5, 2025Aug 4, 2025Pitching Capability, Pitching Strategy, Pitching Support, Podcasts, Why Not to Pitch, Why to Pitch

Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch

Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in […]

Published Jul 29, 2025Jul 22, 2025Marketing Alignment Capability, Marketing Alignment Process, Marketing Alignment Strategy, Podcasts