Managing Marketing: Cross Cultural Marketing In Asia
In this podcast Ophenia Liang talks about the challenges of cross cultural marketing in Asia, particularly in China, India and Japan. Gain insights here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Darren Woolley
Why marketing is the source of optimism in business
If marketing is not the driver of optimism within your organisation, could it be that you have not really created a high performing marketing function?
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Why media auditing is effectively dead
I am confident that with the recent announcement that Accenture is dropping media auditing, it is fair to say the end is nigh. Find out more here.
Managing Marketing: The IT Risks Facing Advertising Agencies
Raja Pradeep talks about the role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance. Podcast here.
Managing Marketing: The Need For Great Storytelling In Content Marketing
Learn about the role of content in marketing and the lessons marketers should learn from the storytellers in Hollywood in this podcast with Neal Moore.
Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship
In this podcast Rob Mills explains how measuring the value of sports and entertainment sponsorship has been a long term challenge. Find out more here.
Are advertising agencies the next big subscription-based model?
This is a new model, ready and waiting at an agency near you. Get all the convenience of a retainer plus the flexibility of a project fee. Find out more.
Managing Marketing: Marketing And Sports Sponsorship
Nick Hockley talks about the changing face of sports sponsorship and the increasing opportunities for organisations in this podcast. Take a listen here.
When did advertising forget its brand purpose?
Once you lose focus on your purpose and reduce your offering to capabilities and features, how quick is it for you to be commoditised? Here's a better way.
The problem with setting agency fees is most are making it up
Agency fees are often set by guessing. Learn about an approach that means the agency resources required can be calculated, rather than leaving it to chance.
Managing Marketing: Innovation And Effectiveness In Marketing
Chris Stephenson, Head of Strategy and Planning APAC at PHD Media talks about defining and delivering effectiveness in marketing. Listen to the podcast here
What is more important in assessing agency fees, productivity or price?
Price is the cost of the agency people you need. Productivity is what those people produce for that price. So which one is more valuable or important?
Lessons to be learned on pitching your agency credentials from a pitch consultant
So what are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Find out here.
Managing Marketing: Brand And Corporate Purpose And Ethics
Jeremy Taylor discusses the role of businesses and brands acting with ethical purpose beyond simply delivering increasing shareholder value. Podcast here.