Managing Marketing: Revolutionising Brand Strategy With Brandvas
Jodie Catalfamo and Dave Ansett discuss Brandvas, a technology platform that places brand strategy in the hands of agencies and their clients. Podcast here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Darren Woolley
Pitching the incumbent agency: Procurement versus Consultant perspective
This conversation with a procurement manager, hell-bent on pitching their current agencies as a routine, highlights the often-flawed thinking behind tenders
Managing Marketing: The Role of Men in Creating Gender Equality
In this podcast, Jamila Rizvi shares the benefits gender equality delivers not just to women but to organisations and society as a whole. Listen here.
If your agency cannot be different, then at least try to be distinctive
A feature of humanity is our desire to be individuals while all maintaining a sense of belonging. How individual or different are advertising agencies?
Managing Marketing: Strategy, Media, Creative and Agency Brands
Emma Montgomery has had global strategic roles at TBWA and Leo Burnett, she reflects on the role of strategy in agencies and marketing in this podcast.
Advertising ideas are a dime a dozen according to this advertiser
Recently, a billion-dollar global business was only willing to pay a few thousand dollars for the ideas elicited from all agencies in a pitch. Is this OK?
Managing Marketing: What’s Wrong With RFPs?
Gary Nissim has taken the best parts of more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal. Listen to the podcast.
When an agency transforms from a vendor into a partner
When and how does an agency transform from a vendor or contractor to being a valued partner? What does it take to make it happen? Insights from 5 CMOs here.
Why TrinityP3’s corporate purpose is more than just brand
There is much discussion on the importance of brand purpose. But organisational purpose or corporate purpose trumps brand purpose every time. Why?
Managing Marketing: Call Centres for Customer Experience Insights
Paul Scott believes many marketers are overlooking one of the richest sources of customer data, their call centre. Gain insight from this podcast.
Managing Marketing: Data Ethics, AI and Marketing
In this podcast Jordan Taylor-Bartels talks about the practical and ethical challenges facing marketers in a post-cookie world. Take a listen here.
Anti-competitive, corporate bully or smart competitive business
Many competitive brands tie the best agencies into exclusive contracts, to make sure their competitors do not have access to them. Get the details here.
What happens when an agency bites off more than it can chew?
The fast way to grow an agency is to win the business of a major advertiser. But it has these consequences for the agency, the staff and the clients.
Common mistakes made when preparing a scope of work for the agency
Here we review some of the more common mistakes incurred when tasked with developing a scope of work for a brand or product by an advertiser. Take a look.
Managing Marketing: The Art of Brand, Political and Election Advertising
Dee Madigan of Campaign Edge talks about the art of political and social justice advertising in this podcast. Take a listen here.