Managing Marketing: The Growing Problem Of Ad Fraud
Dr. Augustine Fou is an Ad Fraud Investigator. He talks about ad fraud and offers practical solutions for reducing it in this podcast. Take a listen.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Darren Woolley
Is the client / agency marriage metaphor past its use by date?
We talk about the relationship between a client and agency as a marriage. But does that relationship still hold true today? Have circumstances changed?
Managing Marketing: The Twenty Year History Of TrinityP3 so far…
In this podcast Darren Woolley talks about the founding and development of TrinityP3. Learn about all the lessons and challenges from along the way.
Managing Marketing: The Future Of The AI (Artificial Intelligence) CMO
In this podcast Jared Alessandroni talks of a time when CMOs will have an AI to process, sort, synthesize and provide a point of view. Listen to it here.
Do agencies deserve the bad reputation they get?
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
Three pieces of advice for anyone entering the advertising industry
For those intending to start work in the advertising industry, here is an important and uncommon conversation. Understand why it's all about the money.
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
Taking your marketing in-house? It is time to improve productivity
Of the in-house agencies we have been asked to assess, almost all have not improved their productivity. Find out why this happens and what to do about it.
Why agencies should consider their clients like an investment portfolio
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
Why the agency pitch is no longer good corporate governance
Taking an agency to tender when the relationship is healthy and performing well is a waste of time as it often results in a poor outcome. Here's why.
Managing Marketing: Ecosystems And Marketplaces For Products And Services
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
Why media agency pitches end up all about the price
The final step in a pitch is supposed to represent due diligence but it becomes reduced to negotiating and selecting the lowest possible price. Find out why
Managing Marketing: Mentor Walks and Women In Media
In this podcast Bobbi Mahlab discusses how the Mentor Walks program started and shares some of the main issues for women working in media. Take a listen.
Have the agency storytellers forgotten how to tell their own story?
You would think a company tasked with developing their client’s brand story would know how to tell their own story. This post shows that's not the case.
Managing Marketing: The Challenges And Opportunities In Voice
Kath Blackham, CEO of VERSA, shares the challenges facing independent digital agencies and how she has worked to overcome these challenges. Podcast here.