The case for a long, mid and short-term view in sailing and marketing
Marketers are finding themselves so focused on delivering short-term tactics that the longer term strategy is forgotten. How do you keep both aligned?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Darren Woolley
Managing Marketing: The important use of a brand story
Mark Jones, Chief Storyteller and CEO of Filtered Media sits down with Darren Woolley to discuss storytelling for brands and business. Podcast here:
Managing Marketing: The need for short, medium and long term strategy
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
The shift to value, not cost in marketing
Media pricing, agency fees, production costs are all being questioned and continue to be under pressure. But when is value to be added to the equation?
Why in-house agencies are not really advertising agencies
Bringing design, social media, content and other services in-house and calling it an in-house agency can be misleading. Learn more about the in-house trend.
Managing Marketing: The importance of mastering marketing principles
Mark Ritson talks about the importance of mastering the principles of marketing to deal with the challenges facing marketers today. Listen to the podcast.
Managing Marketing: Creativity in a digital age
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Why it is more important now to say No than to say Nothing
How many solicitation emails do you get each day? How many LinkedIn sales messages? Do you just delete them? This post outlines why you should respond.
Managing Marketing: New ways of working with creative and production people
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.
Faster, Better, Cheaper – the Manufactured Marketing curse
As marketing communications now require a high volume of output the process is becoming like manufacturing. Who is taking responsibility for quality control?
Seven times procurement failed in managing the procurement process
In these 7 cases our normally excellent relationships with procurement teams have gone off the rails. I share each of them here as a lesson for all parties.
Why a scope of work is essential for managing agency value
The value of your retainer is not how many people you get, it’s in what they produce and ultimately in what this achieves. Learn why you need a scope of work.
Managing Marketing: Digital media buying and are marketers getting the benefit?
David Angell chats about the evolution of digital trading models and how agencies are changing but advertisers are not taking full advantage of the changes.
3 essential questions to guide your content marketing
Content marketing isn't new, it has been around for centuries but technology has made it much more accessible. So why do so many marketers struggle with it?