Better to mess up a pitch yourself than pay someone to do it for you
Any fool can hang up a shingle and call themselves a pitch consultant. Considering the consequences, wouldn’t you want someone better qualified to help?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Darren Woolley
Managing Marketing: Content Versus Advertising
In this podcast Rohan Robertson discusses the difference between content and advertising and what makes great branded content. Listen to it here.
Managing Marketing: Creativity, Copywriting And Caring About Your Audience
Dr Ryan Wallman is a Creative Director and author of a fabulous book, Delusions of Brandeur. Hear his thoughts on the role of creativity in this podcast.
Managing Marketing: The Trials Of The Pitch Consultant
In this podcast Stephan Argent talks about his role as a pitch consultant and adviser to CMOs and CEOs for Canada’s largest corporations. Get the insights.
Managing Marketing: The Seven Customer-Centric Shifts
StepChange have studied the way customer-centric transformations occur both successfully and unsuccessfully. Listen to CEO Ashton Bishop's insights here.
Managing Marketing: Building Powerful Relationships Through Direct And Respectful Communication
Clement Toulemonde talks about the role direct and respectful communication plays in building powerful relationships in business and life. Podcast here.
Will agencies absorb their advertiser budget reductions again?
In 2007 most agencies absorbed the significant cuts in their client’s advertising budgets. With Covid-19 damaging the economy, will they do the same again?
Managing Marketing: The Opportunities for Optimising Global Production Capabilities
Jonathan Samway believes that by thinking global and packaging production requirements marketers could see significant returns on investment. Find out more.
To pitch or not to pitch takes on a whole new context during the Covid-19 pandemic
Earlier this year we had several pitches under management. As Covid-19 spread, decisions were made about what to do next. Here is what we have discovered.
Managing Marketing: The Power Of Experience
Meredith Cranmer tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. Listen here.
Managing Marketing: Ethical Marketing
Dr Chris Arnold shares his thoughts on the rise of consumer demand for Ethical Marketing. Listen to the podcast here.
Managing Marketing: Doing Business In China
Annette Sharp of China Digital shares her views and insights on marketing to the increasingly affluent Chinese consumer in this podcast. Take a listen.
Managing Marketing: The Motivation Behind Starting an Advertising Agency
Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the new agency Coffee Cocoa Gunpowder. Learn about their motivations in this podcast.
Managing Marketing: Marketing and Advertising Doing Good
Hervé de Clerck shares his thoughts on the state of marketing and advertising doing good in the world region by region. Listen to the podcast here.
Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences
In this podcast Mark Adams outlines the need to identify, acknowledge and support networks of people, rather than take a demographic approach. Take a listen