Managing Marketing: The New Role of Transcreation
Philip Hwang and Michael Vaudrey of SGK, a global brand experience company, discuss the role of transcreation globally in this podcast. Listen to them here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Darren Woolley
What can save agencies from a reduced share of their client’s production spend?
Production often represents more than half the spend with creative agencies and most agencies are failing to compete to retain this spend. What can be done?
Managing Marketing: The Marketing War Chest
Matt Farrugia shares his journey from avionics to direct and digital marketing, plus the importance of data at every step of the way. Listen to the podcast.
Where is it written that marketers must write better briefs?
Writing a briefing is so central to the advertising process, you’d think even a marketer could do it. But apparently not, as this post points out.
Managing Marketing: Santa on the Marketing of Christmas
Ho! Ho! Ho! Santa Claus, the Chief Creative Officer of Christmas knows in media, marketing and advertising, who has been naughty and nice. Find out here.
Managing Marketing: Why Marketers Need Better Briefs
Joe Talcott is a champion of the importance of creativity in marketing and advertising. Gain valuable insights from his vast experience in this podcast.
With agency costs on the rise, how should advertisers respond?
Time to buckle up. Agencies continue to say that the cost of retaining and attracting agency staff has significantly increased. What does this mean for you?
Managing Marketing: Why Procurement are the Marketing Good Guys
Matt Perfect believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs. Podcast here
Why the hidden OUCH! Factor cost of advertising agency pitching is not financial
The real cost of pitching is not a real cost to advertising agencies, except in the mental and physical health of their staff. Details here.
Managing Marketing: Innovation in the Advertising and PR Business
Anthony Freedman talks about his career in advertising and pr and how his experience allowed him to embrace opportunities to innovate. Listen to the podcast
Why 20% of the agency retainer you are paying is lost to you
With this misleading practice, your agency may be trying to recoup a bonus of up to 20% on their retainer. Details here, it is all to do with billable time.
What’s causing all the agency reviews?
There are four major factors that are creating the large number of pitches this year. This article explains what they are.
Managing Marketing: Dysfunctional Agency Finances
In this podcast Nick Hand discusses the challenges facing agencies and their finances, taking us inside the agency financial nerve-centre. Take a listen.
When a full-time agency resource is not a full-time resource
A full-time retained resource is full-time. But, why are there advertisers who have full-time retained resources who are unavailable to take a call?
Managing Marketing: The Impact of Digital Technology on Marketing
Bec Zemunik of Digitas Australia shares the issues marketers face with the digital transformation of their businesses in this podcast. Take a listen.