Why the agency pitch is no longer good corporate governance
Taking an agency to tender when the relationship is healthy and performing well is a waste of time as it often results in a poor outcome. Here's why.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Darren Woolley
Managing Marketing: Ecosystems And Marketplaces For Products And Services
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
Why media agency pitches end up all about the price
The final step in a pitch is supposed to represent due diligence but it becomes reduced to negotiating and selecting the lowest possible price. Find out why
Managing Marketing: Mentor Walks and Women In Media
In this podcast Bobbi Mahlab discusses how the Mentor Walks program started and shares some of the main issues for women working in media. Take a listen.
Have the agency storytellers forgotten how to tell their own story?
You would think a company tasked with developing their client’s brand story would know how to tell their own story. This post shows that's not the case.
Managing Marketing: The Challenges And Opportunities In Voice
Kath Blackham, CEO of VERSA, shares the challenges facing independent digital agencies and how she has worked to overcome these challenges. Podcast here.
The five questions CMOs should be asking their CEO
The most successful CMOs are clearly aligned to the CEO and their corporate objectives. Learn how a CMO can establish that alignment with these 5 questions
Five ways to use the Scope Metric Model to more effectively manage agency fees
The fact is that both agency and advertiser are responsible for optimising the performance of their relationships. Learn how the Scope Metric Model can help
Managing Marketing: How Brands Are Experienced And Not Just Communicated
Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with them. Full Podcast here
Three reasons you should never publicise the agencies participating in a pitch
There is always a lot of interest in live pitches because there will be a winner and lots of losers. Read why you shouldn't announce the participants here:
Managing Marketing: Marketing, Investors And The Economy, Stupid
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Lessons to be learned on pitching your agency credentials from a pitch consultant
What are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Here are 6 tips for you.
Managing Marketing: Data, AI And Agile Business Practices
Christian Bartens talks on the use of data in marketing plus new opportunities to use data to inform and align businesses to performance. Listen here.
How media agencies can poison the waterhole in a pitch
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.