Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications to name a few. Kylie has worked in various Agencies in both Melbourne and Sydney as a Client Services Director managing the development and implementation of a wide range of global brands over the past 18 years.
It's important to know what success looks like for both parties in an agency search. What are the considerations when making a list of recommended agencies?
What has the ROI been on your marketing technology investment? If you can't answer this question then you better read this article right away...
A local marketing team were facing a major challenge. We helped them find a solution for both their local campaigns and global markets. This is what we did.
When it comes to pitching there are lots of rumours and gossip. So let's myth bust a few untruths about agency pitch management. Can you guess what they are?
The agency started out all shiny and new, their reputation stacked up, so what happened? Ensure a prosperous agency relationship with these tips.
The pace at which marketers need to be communicating with consumers in the technology driven environment is challenging. Learn what you need to focus on.
Have you invested in supporting and developing a content approach in your marketing mix? If not, there is a real need for you to do so. Find out why here:
In a new business pitch you must know who you are pitching to. Here are 8 personality types that you might be faced with and tips on how to engage them.
An NGO had worked on a costly state by state, project by project basis. Find out how a collaborative, workshop based pitch process improved their results.
Are the relationships with your agencies less than rosy? Here are 12 ways you can improve communication and develop better relationships.