What you need to consider when searching for the perfect agency
It's important to know what success looks like for both parties in an agency search. What are the considerations when making a list of recommended agencies?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Kylie Ridler-Dutton
Top ten reasons agency pitches take too long
Recent discussions indicate that the industry thinks the pitch process is too long. So why is that? And how can they be managed more efficiently?
Cut through the clutter in your marketing technology stack
What has the ROI been on your marketing technology investment? If you can't answer this question then you better read this article right away...
Agency search and selection for global health client – Case study
A local marketing team were facing a major challenge. We helped them find a solution for both their local campaigns and global markets. This is what we did.
5 myths about pitch management, agency remuneration and relationship management
When it comes to pitching there are lots of rumours and gossip. So let's myth bust a few untruths about agency pitch management. Can you guess what they are?
Birds of a feather flock together: tips for engaging a new agency partner
The agency started out all shiny and new, their reputation stacked up, so what happened? Ensure a prosperous agency relationship with these tips.
Communicating with consumers in the technology driven environment
The pace at which marketers need to be communicating with consumers in the technology driven environment is challenging. Learn what you need to focus on.
Why digital marketing needs a content approach to engage with consumers
Have you invested in supporting and developing a content approach in your marketing mix? If not, there is a real need for you to do so. Find out why here:
Top 10 tips for a successful pitch process
What are the benefits of 3rd party facilitation of the pitch process for advertisers and agencies? Here are the top 10 tips for managing a successful pitch.
8 personality types agencies may encounter in a new business pitch
In a new business pitch you must know who you are pitching to. Here are 8 personality types that you might be faced with and tips on how to engage them.
Achieve internal alignment through agency search & selection – Case study
An NGO had worked on a costly state by state, project by project basis. Find out how a collaborative, workshop based pitch process improved their results.
12 simple ways to improve agency communication and relationships
Are the relationships with your agencies less than rosy? Here are 12 ways you can improve communication and develop better relationships.