As TrinityP3′s General Manager, Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. He is an HBDI Practitioner and an experienced facilitator and coach. Read Nathan's bio here or email firstname.lastname@example.org
Trouble often comes when plans for changing agency rosters meet cold reality. Things change, but in unexpected ways. Here's how a composite pitch can help.
Marketing teams want motivated agencies working alongside them, yet many underestimate how their actions can demotivate the agency. Are you guilty of these?
Here are five of the quickest ways we’ve seen to make a marketing team less influential. Have you and your team ever been guilty of any of them?
Transformation of marketing can be a big challenge. Some take a considered approach while others look for a faster fix. Which approach is best?
After 6 weeks of consideration, the AANA were interviewed by AdNews on media agency transparency. It was difficult to decipher, here's a simplified version.
The methods clients and agencies use to assess and defend value are really only measuring price – and not even doing that well. Here are the top 5 pitfalls.
Your life as a marketer just changed. What do you do if you’re a marketer with 2017 objectives to meet and a brand to protect? Find out here.
There is a fair bit of debate and even some nostalgia for a return to the full service agency. But what does that even mean in today's complex environment?
Think you have too many agencies? Wonder what they all do? Understand the dimensions of this issue and what marketers and agencies can do to fix problems.
In most organisations there are big opportunities for cost savings in the area of print buying. Here are 3 examples of areas that are often poorly managed.
If rejecting the current agency remuneration stalemate saves marketers and agencies time, money and effort, then why isn’t everyone doing it?