BetterPitch
No need to ditch the pitch
The pitch isn’t broken. It just needs to be better
It doesn’t matter what the process is called – tender, RFP, RFQ or RFI. Nor does it matter what kind of agency is being selected – brand, creative, media, production, SEO, SEM, shopper, activation, public relations, MMM or technology solution. The truth is plain. Our industry has become terrible at managing pitches.
So, what to do about it? Agencies can continue to complain, marketing journalists can write stories about it, and industry bodies can create guidelines.
We think it’s time to act to make the pitch better.
Marketing has changed. Pitching has not.
The traditional pitch process or speculative work may have been relevant last century when advertising was simpler, slower, and more predictable.
However, shifts in technology, consumer behaviour, media complexity, data analytics, and procurement practices have made marketing requirements more complex and nuanced.
Marketers of course want faster and cheaper. But they now also require multiple multi-disciplined, specialised agencies that are harder to evaluate, making the traditional pitch process increasingly inefficient and unsustainable.
The industry has regularly talked about “fixing” pitching. Yet, as a whole, the industry has clung to familiar, outdated, legacy processes.
Worse, many marketers are adding additional stages to these outdated models to address emerging issues, turning the pitch process into a quagmire, impossible for agencies and marketers to navigate.
Are you ready to change your pitch for a BetterPitch? ask us how.
What if pitching could work better for everyone?
We think there’s a better way to do things.
Better Approach
Fairer, tailored, and scalable to fit different business sizes, budgets, and needs. Not a one-size-fits-all model.
Better Fit
A proper focus on cultural alignment from the outset, ensuring brands and agencies build strong, long-term partnerships, not just short-term transactional engagements.
Better Process
A streamlined, transparent pitch process that focuses on cutting out unnecessary rounds, speculative work, and wasted resources so agencies and brands can focus on how they engage and collaborate.
Better Value
Less wasted time, effort, and budget on both sides ensures a process that delivers real returns and success.
Better Outcomes
Allow agencies to deliver their best work without unnecessary mental and financial stress, fostering sustainable partnerships and long-term success for both brands and agencies.
Want a pitch that is a BetterPitch for everyone? We can help you, ask us how.
Embracing the Five Fs for a better pitch
Based on 25 years of global experience in supporting high-performing client/agency relationships and drawing inspiration from what other creative and technology industries do in selecting their partners, we have developed the 5Fs approach to the tender or pitch.
BetterPitch provides a fairer, more ethical, and appropriate alternative to the traditional agency tender, pitch, or selection process.
It emphasises prioritising cultural alignment, evaluating compatibility through collaboration, concentrating on sustainable partnerships, and ensuring respect, transparency, and fairness.
Fast
Our research shows the traditional pitch process can become too long and drawn out, wasting time and resources.
BetterPitch helps brands find the right agency partner faster.
Fit
BetterPitch ensures brands and agencies are culturally aligned and compatible for the long run, building lasting, successful partnerships.
The focus is on assessing the core competencies required in a way that fits the task at hand.
Focused
Moving faster doesn’t mean cutting corners.
BetterPitch applies the discipline, rigour, governance, risk management and well-structured decision-making you expect when selecting an agency partner, without unnecessary complexity.
Flexible
Not every pitch requires the same process and should be fit for purpose, not bloated and unfair.
BetterPitch adapts to different business needs, making pitches more relevant, transparent and effective.
Fun
Fun should be at the heart of great advertising and creativity, and the pitch process should reflect that.
BetterPitch makes agency selection engaging, inspiring and collaborative rather than a draining, transactional exercise.
Take the first step to a BetterPitch
BetterPitch helps marketers and procurement teams determine whether a pitch is necessary and defines clear success criteria upfront.
As a first step, take our confidential, no-obligation BetterPitch Check here.
Our Latest Podcast:
