Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency solutions
Can we hold your paycheck for as long as you hold payment to your agencies?
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
Addressability – Why is it a big threat to media agencies?
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
How to avoid headaches when preparing for an agency search
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
Managing Marketing: Advertising agency new business successes and failures
In this podcast Julia Vargiu shares stories on how agencies get new business and pitching right and how they get it horribly wrong. Listen to it here.
Where RFI & RFP often fail to deliver results
There is a growing call for a more effective approach to finding agencies for marketer needs. And many would applaud the end of the RFI and RFP. Learn more here:
How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies.
Doing pitching right is critical to make sure you don’t have to do it again for a long time. However, what can you do when you don’t have the luxury of time?
Managing Marketing: The misunderstood concept of psychological harm in the workplace
Learn about the impact of psychological harm and mental health in the workplace and the need to address this issue the same way we acknowledge physical harm.
Top 10 reasons advertising production is the new cost focus for marketers
What are the drivers behind the latest focus on advertising production and why is it now that the category appears to be getting disrupted? Find out here:
Why marketers focus more on creative rather than media challenges
Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency?
Better collaboration does not mean collaboration meetings
In a complex world we all know it is important to collaborate. But why do so many people think that to collaborate means organising more meetings?
Managing Marketing: Public Relations and its role in marketing
Elizabeth Heusler talks about Public Relations and the opportunities marketers may overlook in the way they engage Public Relations into the communications mix.
Managing Marketing: The benefits and complications of production decoupling
While decoupling production has been common in the UK for decades it is still a hot topic in many markets. Learn more about it in this podcast.
Three amazingly true tales of where client agency communications have gone wrong
Marketing and advertising are in the communications business, right? You would think we have this communicating thing down pat but these 3 tales suggest not.
Viva Mexico! Where Ad Agency Innovations are Improving SOWs and Fees
'Mexico's Trade Group Follows the Money with New Model to Get Paid' headlines a recent article in Ad Age magazine. What is this new model?