Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications to name a few. Kylie has worked in various Agencies in both Melbourne and Sydney as a Client Services Director managing the development and implementation of a wide range of global brands over the past 18 years.
Bringing design, social media, content and other services in-house and calling it an in-house agency can be misleading. Learn more about the in-house trend.
A clear, effective, unbiased evaluation of your agency’s creative product is an essential duty that must be performed by every client. Are you doing it?
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
The value of your retainer is not how many people you get, it’s in what they produce and ultimately in what this achieves. Learn why you need a scope of work.
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.