The advertising industry is stuck in the 1960s – thinking ‘small’
It's time to take the advertising industry to its next stage of evolution. Who will say enough is enough and stand out like Bill Bernbach did back in 1959?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency solutions
Early warning signs your pitch will go sideways
Whether you’re an agency contemplating a response, or a client fearing a luke-warm response, here are some signs that should have you re-evaluating.
The most important things to look for in a pitch
While soft skills are different for all marketers, here are eight of the most common attributes that we’ve seen make the difference in an agency pitch.
Are advertising agencies the next big subscription-based model?
This is a new model, ready and waiting at an agency near you. Get all the convenience of a retainer plus the flexibility of a project fee. Find out more.
When did advertising forget its brand purpose?
Once you lose focus on your purpose and reduce your offering to capabilities and features, how quick is it for you to be commoditised? Here's a better way.
Is the client / agency marriage metaphor past its use by date?
We talk about the relationship between a client and agency as a marriage. But does that relationship still hold true today? Have circumstances changed?
Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
Three pieces of advice for anyone entering the advertising industry
For those intending to start work in the advertising industry, here is an important and uncommon conversation. Understand why it's all about the money.
It’s Time for a Media Agency Makeover. Here Is What’s Needed
Marriages of agencies and clients need to replace one-night stands. Learn how long-term arrangements provide a superior basis for working relationships.
Why agencies should consider their clients like an investment portfolio
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
Why everyone loses a creative pitch. Even clients.
Take a look at some research on the creative pitch. It sheds new light on the real impact of a process that feels like a leftover from a previous century.
Managing Marketing: The Challenges And Opportunities In Voice
Kath Blackham, CEO of VERSA, shares the challenges facing independent digital agencies and how she has worked to overcome these challenges. Podcast here.
What Drives Holding Company Growth — and What Gets in the Way?
Holding company CEOs have to change the way their agency CEOs manage and measure themselves. Here are seven areas they need to consider.
Managing Marketing: The Role Of Creativity In Marketing And Advertising
In this podcast Joe Pullos of Spikes Asia talks on the importance of creativity in advertising, marketing and solving business problems. Take a listen here.
Why agencies need to understand business to be business partners
If you are a marketer of a publicly listed company or manage an agency with publicly listed clients, try this little exercise with your agency account team.