PR strategies for agencies to attract new clients
Covid-19 was an equal opportunity disruptor of business. Yet, there’s no better time to ramp up brand awareness than right now using PR. Here's how to do it
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency solutions
Why agencies should be using PR right now to attract new clients
The pandemic provides you with a huge opportunity to build awareness for your agency outside of the marketing and advertising industry. Find out how.
Managing Marketing: The Motivation Behind Starting an Advertising Agency
Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the new agency Coffee Cocoa Gunpowder. Learn about their motivations in this podcast.
Managing Marketing Costs for 2020
Post Covid Marketing budgets are not just going to be smaller. They are going to be far more important. So here are the 3 steps a marketing team must take
Digital Ad Fraud is Not a Tech Problem, It’s an Incentives Problem
Why hasn’t ad fraud been solved yet? Because most parties in the current ad-tech ecosystem don’t want it to be. Find out why this is true here.
The Next Big Thing in Media & Advertising: Simplification
Complexity has replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it. Learn how to simplify here.
Managing Marketing: The Role And Importance Of A Healthy Trade Media
Sonoo Singh talks about the important role trade media plays in championing the industry and also in holding it accountable. Listen to the podcast here.
How Independent Agencies Landed Corporate Clients – Three Case Studies
What makes your agency special? What can you do better than a big agency? These 3 case studies will show you how to land corporate clients.
How to rebalance the origination versus adaption split in marketing today
55% of marketing work is adaption, so why are marketers adapting so much? Is it time to prioritise origination, and pay more for less?
Managing Marketing: Making Older Women Uninvisible In Business
Jane Evans founded the Uninvisibility Project because at a certain age she became invisible in the media, entertainment and her career. Her Podcast is here.
Managing Marketing: Sustainable Brand Purpose
Ben Peacock and Scott Matyus-Flynn of The Republic Of Everyone talk about the rising importance of doing good as being good for business. Podcast here.
Smaller Agencies are a Safer Bet for Larger Clients
Big companies are working with smaller marketing agencies. Right now. On an increasing basis. In fact, in a lot of cases, they’re seeking them out. Why?
5 Different Ways Independent Agencies are Winning Corporate Clients
Less than 10% of Agency owners prospect for new business - it is not a priority until the work dries up. So here are 5 ways to attract corporate clients.
The advertising industry is stuck in the 1960s – thinking ‘small’
It's time to take the advertising industry to its next stage of evolution. Who will say enough is enough and stand out like Bill Bernbach did back in 1959?
Early warning signs your pitch will go sideways
Whether you’re an agency contemplating a response, or a client fearing a luke-warm response, here are some signs that should have you re-evaluating.