Managing Marketing: Deploying Robots to Make Advertising
Guy Wieynk, CEO of AnalogFolk shares his thoughts on how technology can be used in a positive way for marketers and their customers. Listen to the podcast.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency solutions
Managing Marketing: Revolutionising Brand Strategy With Brandvas
Jodie Catalfamo and Dave Ansett discuss Brandvas, a technology platform that places brand strategy in the hands of agencies and their clients. Podcast here.
Managing Marketing: The Role of Men in Creating Gender Equality
In this podcast, Jamila Rizvi shares the benefits gender equality delivers not just to women but to organisations and society as a whole. Listen here.
If your agency cannot be different, then at least try to be distinctive
A feature of humanity is our desire to be individuals while all maintaining a sense of belonging. How individual or different are advertising agencies?
How to create a compelling agency credentials presentation
What are the secrets to creating or reviewing compelling agency credentials presentations? Here are ten worth remembering.
What if the problem with your agency is you and not them?
What’s the best way to get your organisation to look in the mirror and find how it’s really doing in its relationship with your agency? Find out here.
Are advertiser’s practices stopping their agencies from becoming more efficient?
Isn’t technology great? It is revolutionising business in so many ways. But, it appears, rather more slowly in advertising agencies. Take a look at why.
The often-hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and cons. Let’s dive in and compare the pair.
Agency DEI policies are great. Now how about improving advertising output to match?
At the AdForum Consultants Forum every presentation referenced agency Diversity Equity and Inclusion policys but the work seldom reflected the changes. Why?
Five ways clients can get better relationships and work from their agencies
Get some food for thought about how you can take your agency relationship to the next level and get great work. Read the five tips here.
Managing Marketing: Account Service, Management And Leadership
In this podcast Nathan Hodges shares his view on what is often mistakenly called Account Service and the importance of more focus on leadership. Listen here
Managing Marketing: The Missed Opportunities For Agency Efficiency
In this podcast Kylie Sandercock highlights opportunities for advertising and media agencies to improve their efficiency and productivity. Take a listen.
The Eternal Behaviours of the Average Work
There have been rejuvenated discussions about whether in-house models can ‘save advertising from mediocrity’. Can in-housing really solve everything?
The Conundrum of the Client Head – To Client Service, or to Client Leadership?
The role of ‘client head’ can be approached in 2 ways. The client head can take a ‘service’ or a ‘leadership’ approach. Let's explore which is best.
How evaluating your marketing process can improve the effectiveness
Instead of having to change agencies, you could evaluate the ones you are working with to find out how to improve your creative effectiveness. Learn more.