agency solutions Archives -

Managing Marketing: Creativity, Purpose And Cheese

July 8, 2022

Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the core of Common Ventures has been a philosophy of working with people who share common values (and a love of cheese) be it clients, colleagues or suppliers. Plus their desire to make a difference to their clients businesses by creating work that delivers the desired results.

Managing Marketing: Working in Global Markets and The Future of The Agency

June 24, 2022

Anathea Ruys is CEO Australia, UM. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the changed world we work in; and her ambitions to raise awareness of media as a career path, and her views on the need for change in the way media agencies work from top to bottom.

Managing Marketing: Why The Pandemic Was The Best Thing To Happen

May 27, 2022

Ed Howley is the Creative partner at Melbourne's full-service creative agency, By All Means. Like most advertising agencies, they were negatively impacted by the pandemic, particularly one of the smaller but vibrant independent agencies on the scene. But also because being based in Melbourne they had to weather the longest lockdown in the Western world. But even with this significant challenge, Ed and his business partners at By All Means managed to find many positives to come from the pandemic and the lockdown, which he shares here.

Managing Marketing: Network, Indie, In-House And Freelance Creative Life

May 13, 2022

Andrew Fraser is a Creative Director. He is also the founder of “We Meet At Last”, an enterprise where brands go to work directly with creative talent. The concept arose during a career initially in big network agencies, then smaller indie agencies, freelance and then in-house agencies as a creative, creative director and executive creative director. Now, he is building a new enterprise, where creative people can have the opportunity of working directly with marketers, providing the best of each and all of his experiences.