Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of ListenMore, Canada’s leading independent Marketing and Agency Search advisory and consultancy.
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
In this podcast Julia Vargiu shares stories on how agencies get new business and pitching right and how they get it horribly wrong. Listen to it here.
There is a growing call for a more effective approach to finding agencies for marketer needs. And many would applaud the end of the RFI and RFP. Learn more here:
Doing pitching right is critical to make sure you don’t have to do it again for a long time. However, what can you do when you don’t have the luxury of time?
Learn about the impact of psychological harm and mental health in the workplace and the need to address this issue the same way we acknowledge physical harm.
What are the drivers behind the latest focus on advertising production and why is it now that the category appears to be getting disrupted? Find out here:
Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency?
In a complex world we all know it is important to collaborate. But why do so many people think that to collaborate means organising more meetings?
Elizabeth Heusler talks about Public Relations and the opportunities marketers may overlook in the way they engage Public Relations into the communications mix.
While decoupling production has been common in the UK for decades it is still a hot topic in many markets. Learn more about it in this podcast.
Marketing and advertising are in the communications business, right? You would think we have this communicating thing down pat but these 3 tales suggest not.
'Mexico's Trade Group Follows the Money with New Model to Get Paid' headlines a recent article in Ad Age magazine. What is this new model?