Top ten reasons agency pitches take too long
Recent discussions indicate that the industry thinks the pitch process is too long. So why is that? And how can they be managed more efficiently?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
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The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
A great pitch has hallmarks – not scratch marks
The pitch process may vary depending on what business you’re in, but here are five hallmarks that can really help set your process apart.
The shift to value, not cost in marketing
Media pricing, agency fees, production costs are all being questioned and continue to be under pressure. But when is value to be added to the equation?
Why in-house agencies are not really advertising agencies
Bringing design, social media, content and other services in-house and calling it an in-house agency can be misleading. Learn more about the in-house trend.
The art, science and importance of evaluating your agency’s creative output
A clear, effective, unbiased evaluation of your agency’s creative product is an essential duty that must be performed by every client. Are you doing it?
Managing Marketing: Creativity in a digital age
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Managing Marketing: New ways of working with creative and production people
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.
How marketers use Evalu8ing to increase marketing performance – 4 case studies
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
Pitch etiquette for clients and agencies
No matter which side of the table you’re on during a pitch process, there are some rules everyone should follow to show courtesy and respect. What are they?
Why a scope of work is essential for managing agency value
The value of your retainer is not how many people you get, it’s in what they produce and ultimately in what this achieves. Learn why you need a scope of work.
Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Can we hold your paycheck for as long as you hold payment to your agencies?
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
Addressability – Why is it a big threat to media agencies?
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
How to avoid headaches when preparing for an agency search
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.