Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency solutions
Three pieces of advice for anyone entering the advertising industry
For those intending to start work in the advertising industry, here is an important and uncommon conversation. Understand why it's all about the money.
It’s Time for a Media Agency Makeover. Here Is What’s Needed
Marriages of agencies and clients need to replace one-night stands. Learn how long-term arrangements provide a superior basis for working relationships.
Why agencies should consider their clients like an investment portfolio
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
Why everyone loses a creative pitch. Even clients.
Take a look at some research on the creative pitch. It sheds new light on the real impact of a process that feels like a leftover from a previous century.
Managing Marketing: The Challenges And Opportunities In Voice
Kath Blackham, CEO of VERSA, shares the challenges facing independent digital agencies and how she has worked to overcome these challenges. Podcast here.
What Drives Holding Company Growth — and What Gets in the Way?
Holding company CEOs have to change the way their agency CEOs manage and measure themselves. Here are seven areas they need to consider.
Managing Marketing: The Role Of Creativity In Marketing And Advertising
In this podcast Joe Pullos of Spikes Asia talks on the importance of creativity in advertising, marketing and solving business problems. Take a listen here.
Why agencies need to understand business to be business partners
If you are a marketer of a publicly listed company or manage an agency with publicly listed clients, try this little exercise with your agency account team.
Why telling it like it is your best strategy
If the truth can go over well, why are so many marketers and agencies so uncomfortable with telling it like it is? If this is you, read these tips now.
Reflections on an Ad Industry at War With Itself
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.
Managing Marketing: The Current State Of Client And Agency Relationships
In this podcast Anita Zanesco shares her thoughts on the state of client / agency relationships discussing the good, the bad and the ugly. Listen here.
Why not listening to your agency wastes time and money
Do you always listen to your agency when they present, provide strategic counsel or make recommendations to your business? If not, is it for these reasons..
Agencies as Business Transformers: The Current State of Play
The industry myth that creativity is all that matters is being replaced by the recognition that consulting-like disciplines are needed. Find out more.
Managing Marketing: Being An Analog Agency In A Digital World
Listen to Matt Robinson of AnalogFolk talking about the importance of being focused on the clients’ future needs and delivering measurable value.