Choice of location is often having a huge impact on the cost of television production. Here's how to get value on-screen, without compromising quality.
Clive Duncan shares his experience in production from all aspects and discusses what is required to deliver real value on to the screen. Take a listen here.
Production companies are being asked to produce ideas for less money so something has to give. Smaller fees, lower margins, corners cut. But at what cost?
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.
If they want lower production costs for online use videos, advertisers must accept they may not be up-to-standard for use in a broadcast environment. Learn more.
What are the drivers behind the latest focus on advertising production and why is it now that the category appears to be getting disrupted? Find out here:
While decoupling production has been common in the UK for decades it is still a hot topic in many markets. Learn more about it in this podcast.
Marketing and advertising are in the communications business, right? You would think we have this communicating thing down pat but these 3 tales suggest not.
Learn about the innovations occurring in the video and film production industry and how technology is making high quality productions faster, more accessible and lower cost.
In our experience, lack of transparency exists at every level of the advertising production process. But who really pays the price for this ongoing issue?
There are 3 levers to drive results in digital advertising – media, data and creative, which has become an afterthought in digital. Learn how to change this
As a marketer you will have to sign off on talent for television commercials. So here is a short introduction to the main players and the casting process.