Did you know that some production houses have tweaked their T&Cs to include clauses that give them IP rights to the work commissioned once the broadcast term has expired? Most agencies don't. Find out what this means for you, why it's happening, and what to do about it.
Philip Hwang and Michael Vaudrey of SGK, a global brand experience company, discuss the role of transcreation globally in this podcast. Listen to them here.
Production often represents more than half the spend with creative agencies and most agencies are failing to compete to retain this spend. What can be done?
There is one area where video conferencing is seen as a hindrance rather than a help – new business pitches, particularly in advertising. Here are some tips
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
Linking environmental responsibility with marketing activity has been put in the 'too hard' basket. Learn about the impacts of in-store advertising here.
In this podcast Rohan Robertson discusses the difference between content and advertising and what makes great branded content. Listen to it here.
Jonathan Samway believes that by thinking global and packaging production requirements marketers could see significant returns on investment. Find out more.
Choice of location is often having a huge impact on the cost of television production. Here's how to get value on-screen, without compromising quality.
Clive Duncan shares his experience in production from all aspects and discusses what is required to deliver real value on to the screen. Take a listen here.
Production companies are being asked to produce ideas for less money so something has to give. Smaller fees, lower margins, corners cut. But at what cost?
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.