Claus is a media professional with over 20 years of experience within the field of Media, Advertising, Sales, Procurement and Digital DTC.
He has worked for the world’s largest Media Agency Group (WPP / Group M), and for and with some of the world’s largest clients such as Nestlé, Colgate, Nike, Vodafone, Pandora Jewelry IKEA, Unilever and now works for JDE coffee in the Nordics
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
Linking environmental responsibility with marketing activity has been put in the 'too hard' basket. Learn about the impacts of in-store advertising here.
Jonathan Samway believes that by thinking global and packaging production requirements marketers could see significant returns on investment. Find out more.
Choice of location is often having a huge impact on the cost of television production. Here's how to get value on-screen, without compromising quality.
Clive Duncan shares his experience in production from all aspects and discusses what is required to deliver real value on to the screen. Take a listen here.
Production companies are being asked to produce ideas for less money so something has to give. Smaller fees, lower margins, corners cut. But at what cost?
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
If they want lower production costs for online use videos, advertisers must accept they may not be up-to-standard for use in a broadcast environment. Learn more.
What are the drivers behind the latest focus on advertising production and why is it now that the category appears to be getting disrupted? Find out here:
Marketing and advertising are in the communications business, right? You would think we have this communicating thing down pat but these 3 tales suggest not.