5 steps to getting your media mix right in 2020
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
television & electronic production
The environmental impacts of in-store advertising
Linking environmental responsibility with marketing activity has been put in the 'too hard' basket. Learn about the impacts of in-store advertising here.
Managing Marketing: Content Versus Advertising
In this podcast Rohan Robertson discusses the difference between content and advertising and what makes great branded content. Listen to it here.
Managing Marketing: The Opportunities for Optimising Global Production Capabilities
Jonathan Samway believes that by thinking global and packaging production requirements marketers could see significant returns on investment. Find out more.
Location, Location, Location choices and the impact on cost in television production – Three case studies
Choice of location is often having a huge impact on the cost of television production. Here's how to get value on-screen, without compromising quality.
Managing Marketing: Getting Value From Your TV, Film And Video Productions
Clive Duncan shares his experience in production from all aspects and discusses what is required to deliver real value on to the screen. Take a listen here.
What could be the cost of reducing your television production budget?
Production companies are being asked to produce ideas for less money so something has to give. Smaller fees, lower margins, corners cut. But at what cost?
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Managing Marketing: Creativity in a digital age
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Managing Marketing: New ways of working with creative and production people
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.
Solving the online production versus broadcast production conundrum
If they want lower production costs for online use videos, advertisers must accept they may not be up-to-standard for use in a broadcast environment. Learn more.
Top 10 reasons advertising production is the new cost focus for marketers
What are the drivers behind the latest focus on advertising production and why is it now that the category appears to be getting disrupted? Find out here:
Managing Marketing: The benefits and complications of production decoupling
While decoupling production has been common in the UK for decades it is still a hot topic in many markets. Learn more about it in this podcast.
Three amazingly true tales of where client agency communications have gone wrong
Marketing and advertising are in the communications business, right? You would think we have this communicating thing down pat but these 3 tales suggest not.