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new year’s resolutions
how to change a light bulb in advertising Q1. How many account executives does it take to change a light bulb? A. How many would you like? Q2. How many media people does it take to change a light bulb? A. I first need to figure how many people the light will reach, and then I can work out a number. Q3. How many copywriters does it take to change a light bulb? A. Change! I’m not changing crap! This is bullshit – who said to change it? Q4. How many art directors does it take to change a light bulb? A. Does it have to be a light bulb? Q5. How many creative directors does it take to change a light bulb? A. Let me go to LA and find out. Q6. How many producers does it take to change a light bulb? A. I don’t know. What do you think? Q7. How many print production managers does it take to change a light bulb? A. Forget it. We don’t have the budget for a new one. Q8. How many traffic people does it take to change a light bulb? A. All I know is that it should have been changed last week, and it’s not my fault. Q9. How many agency accountants does it take to change a light bulb? A. First give me your timesheet and then I’ll tell you. And because we are always happy to laugh at ourselves and especially our competitors: Q10. How many advertising cost consultants does it take to change a light bulb? A. Isn’t that covered in the agency’s overhead? Have a very happy festive season. If at any time you need our advice or assistance please feel free to contact us during the festive season by email at people@p3.com.au or go to the webside www.p3.com.au
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