edition 65 december 18 2006
new year’s resolutions
During the year we have had a number of highly successful projects involving changing the processes involved in advertising to deliver greater collaboration, efficiency and effectiveness. It has been a year of constant change and development in aspects of the market and the industry, as well as for P3. Therefore, we thought we would leave you with a few laughs on change in advertising. In the P3 e-news: – how to change a lightbulb – closed for Christmas – free downloads – website open all year round

how to change a light bulb in advertising

Q1. How many account executives does it take to change a light bulb? A. How many would you like? Q2. How many media people does it take to change a light bulb? A. I first need to figure how many people the light will reach, and then I can work out a number. Q3. How many copywriters does it take to change a light bulb? A. Change! I’m not changing crap! This is bullshit – who said to change it? Q4. How many art directors does it take to change a light bulb? A. Does it have to be a light bulb? Q5. How many creative directors does it take to change a light bulb? A. Let me go to LA and find out. Q6. How many producers does it take to change a light bulb? A. I don’t know. What do you think? Q7. How many print production managers does it take to change a light bulb? A. Forget it. We don’t have the budget for a new one. Q8. How many traffic people does it take to change a light bulb? A. All I know is that it should have been changed last week, and it’s not my fault.

Q9. How many agency accountants does it take to change a light bulb? A. First give me your timesheet and then I’ll tell you. And because we are always happy to laugh at ourselves and especially our competitors:

Q10. How many advertising cost consultants does it take to change a light bulb? A. Isn’t that covered in the agency’s overhead? Have a very happy festive season. If at any time you need our advice or assistance please feel free to contact us during the festive season by email at people@p3.com.au or go to the webside www.p3.com.au

   
closed for christmas
 

P3 will be closed from Friday December 22 2006 until Monday January 8 2007. If it is urgent, we can be contacted by email people@p3.com.au Otherwise, have a safe and happy festive season and we look forward to helping you achieve maximum value from your advertising budget in 2007. Thank-you for your support from all at P3.

  free downloads  

    Visit the P3 website and choose a free download, from our 64 page brochure to one of our Top 10 checklists. Or order a printed copy by emailing Georgia Suttie at georgia@p3.com.au  
  website open all year round  

P3 websites are available every day for information on our people, purpose and processess. For a full look at our range of services, visit out welcome page at www.p3.com.au      

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