 | edition 65 december 18 2006 |    |
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new year’s resolutions
 |  | During the year we have had a number of highly successful projects involving changing the processes involved in advertising to deliver greater collaboration, efficiency and effectiveness. It has been a year of constant change and development in aspects of the market and the industry, as well as for P3. Therefore, we thought we would leave you with a few laughs on change in advertising. In the P3 e-news: |
how to change a light bulb in advertising
Q1. How many account executives does it take to change a light bulb?
A. How many would you like?
Q2. How many media people does it take to change a light bulb?
A. I first need to figure how many people the light will reach, and then I can work out a number.
Q3. How many copywriters does it take to change a light bulb?
A. Change! I’m not changing crap! This is bullshit – who said to change it?
Q4. How many art directors does it take to change a light bulb?
A. Does it have to be a light bulb?
Q5. How many creative directors does it take to change a light bulb?
A. Let me go to LA and find out.
Q6. How many producers does it take to change a light bulb?
A. I don’t know. What do you think?
Q7. How many print production managers does it take to change a light bulb?
A. Forget it. We don’t have the budget for a new one.
Q8. How many traffic people does it take to change a light bulb?
A. All I know is that it should have been changed last week, and it’s not my fault.
Q9. How many agency accountants does it take to change a light bulb?
A. First give me your timesheet and then I’ll tell you.
And because we are always happy to laugh at ourselves and especially our competitors:
Q10. How many advertising cost consultants does it take to change a light bulb?
A. Isn’t that covered in the agency’s overhead?
Have a very happy festive season. If at any time you need our advice or
assistance please feel free to contact us during the festive season by email at people@p3.com.au or go to the webside www.p3.com.au
closed for christmas | ||
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| P3 will be closed from Friday December 22 2006 until Monday January 8 2007. If it is urgent, we can be contacted by email people@p3.com.au Otherwise, have a safe and happy festive season and we look forward to helping you achieve maximum value from your advertising budget in 2007. Thank-you for your support from all at P3. | |
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website open all year round | ||
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