Our Production Management Assessment provides a detailed evaluation of your current production operation, and recommendations to achieve optimal performance.
Why do you need this service? Read on to understand more.
The Marketing Revolution Includes Production
We live in an age of immense change. Consumers are experiencing exponential growth in their own technology-fuelled power to choose, access, reject and supply content of all descriptions, across an ever-increasing amount of channels.
The pace of this change is not diminishing. With the advent of wearable technology, the further development of the Internet of Things and the continued growth in power of wi-fi, ethernet and mobile connectivity, pace of change is only going to increase.
Marketers can distribute content – paid, owned or earned – as never before. But of course, in order to distribute, they need to produce.
Content is King, Distribution is Queen. And they are demanding
Modern day communication dynamics carry huge implications for the way in which marketers need to produce brand and advertising content. In short, marketers have to produce more content, to more channels, more often than at any other point in history.
And are the production budgets increasing in line with such demands? Not always, and probably not often. It’s a case of do more – much more – with the same.
The efficacy of production in marketing is business-critical. Maintaining a Status Quo is not an option.
Production is the second biggest expense in the advertising department after buying media. Advertising agencies often lead the production process, and base that leadership on production models that are no longer sustainable. They, along with in-house production departments, are sometimes simply ill-equipped or not structured to deal with the increasing pressure on, and complexity of, content production requirements.
At the same time, production technology is constantly evolving. The opportunities are there to transform your process; but is your team fully aware of what’s on offer?
Maintaining a Status Quo will generate two results: first, diminished marketing effectiveness; and second, a potentially severe limitation placed on the innovation of the strategic marketing plan.
Put simply, it’s not an option.
We work with you to release the power of modern-day content production methods and operation.
Our Production Management Assessment service, conducted by professionals with over thirty years of experience in the field, delivers against the following core components.
- Measures the health of your marketing teams production process
- Evaluates the input, remuneration structure and current operation of third party suppliers & partners
- Reports on choke points, inefficiencies, duplication, shortcomings and lost opportunities both creative and financial.
- Recommends strategies designed to improve and optimize your production operation.
Contact us here to arrange an initial conversation about how much this service could change your outputs for the better. We’d love to help.
Are you ready to implement change, but not sure of how to go about it?
If required, TrinityP3 also offers a Production Transition Management service to help all members of marketing and procurement to understand and implement change – either directly resulting from the Production Management Assessment, or from an internal process of your own. For more information on the Production Transition Management service, click here.
How production assessments can add value to television advertising costs – case studies
Since 2000 we have been providing our clients with an advertising production cost assessments, cost estimates and management services that have proven to be a real money saver for clients. Here are two case studies that demonstrate how we have delivered those savings.
How much does a television commercial cost?
Here, Darren Woolley answers the 3 questions TrinityP3 need to know in order to calculate the production budget required, based on industry and category experience and expertise.
Evalu8ing – A true 360 degree view of agency relationships
Below, Darren Woolley shows how you can go beyond evaluating how agencies perform against each other to seeing how each agency performs with each other.
When did you last review your agency contract?
Just as marketing has become increasingly complex, so have the issues surrounding the contracts that define these relationships between parties. Here, Darren Woolley talks about the contracts that work and those that don’t, and how TrinityP3 can work with your legal and procurement teams to make sure your contracts set you and your agencies up for success, not failure.