Our Results Performance Assessment evaluates how your marketing team currently maps metrics against business goals, and provides recommendations to further build, develop and optimize this part of your operation.
Why do you need this service? Read on to understand more.
‘However beautiful the strategy, you should occasionally look at the results.’ – Winston Churchill.
Results, innovation, results: the marketer’s virtuous circle
Most marketers we work with wish to generate and execute innovative strategies. For them to do this often requires a requisite amount of influence in their organization. A huge step on the road to gaining the influence is the ability to demonstrate tangible, marketing-attributable results.
The problem with measurement is no longer that we don’t have enough: it is that we have too much
Most marketing channels have become far more measurable. The ability of various types of historical and predictive modelling to link measurability of marketing channels to other external factors continues to grow.
So far, so good, right? So how are we in a position where marketing communication has become increasingly difficult to monitor? Why do we find that many marketers have lost clarity on what activity actually delivers on their business goals?
Too often, greater measurability means that marketers and their agencies are now drowning in statistics, reports and data, which does not always talk to other data points within the organization. In this environment, easily identifiable and actionable insights, couched in a language that not only marketers, but the C-Suite can understand, quickly move out of reach.
Trinity P3 can help you disentangle and re-connect your measurement wires to optimal effect
Our Results Performance Assessment helps marketers gain clarity on what all the performance and results metrics mean to a business.
Assessing what metrics are currently being used to optimise activity, what metrics are mapping to business goals and what metrics are being ignored by the business is critically important.
We take a holistic view of your operation: any form of measurement is considered, be it brand health, media mix, media attribution, econometric, digital and social engagement, behavioural, survey, ROI or any other data you’re holding. We talk to all appropriate branches of your organization, including C-Suite in order to understand measurement requirements from all angles.
The Results Performance Assessment allows you to:
- Identify the metrics that matter at different organizational touch-points.
- Simplify the process of measurement by adopting an optimized approach.
- Create a results-driven culture within the marketing function that really means something to your team.
- Engage in more meaningful conversation with internal stakeholders as well as external suppliers across media, creative, digital, CRM, call centre or technology disciplines.
- Demonstrate positive marketing results in a way that your organization will understand, embrace and act on.
The end result is empowerment of your measurement metrics to drive your own virtuous marketing circle – results, innovation, results.
Contact us here to arrange an initial conversation about how much this service could change your outputs for the better. We’d love to help.
Trading desks, demand side platforms and programmatic buying explained
If you are working in media, advertising and marketing I am sure you have heard of terms like demand side platforms, trading desks, real time bidding, programmatic buying and the like. here, Darren Woolley explains what it all means.