Do you have a marketing technology need? Or have a marketing need that technology could solve? Are you confused about the technology options available? Or need advice on the suppliers and solutions available to you? Technology sales teams do a great job convincing you they have the perfect solution.
We help find the right suppliers for your technology needs and manage the process to ensure you are able to make an independently informed decision on what is the best solution for you. Through this process we provide specialist knowledge and help sort through the promises with the realities and implications of each solution, including the implementation issues.
Based on the latest assessment of marketing technology providers there are more than 5,000 companies providing various types of marketing technology platforms, software and solutions. While it may be natural to default to one of the larger marketing platform providers, it could mean paying for functionality you may never need. Likewise, selecting one of the more niche providers could result in a lack of scale and support to realise your optimal results. Certainly IT and Procurement have an important role in the selection process, but you also need to ensure that needs of marketing are met in a way that reflects the marketing culture and process. Technology solutions that require people to change the way they work often fail in the implementation. These factors and others make marketing technology supplier search and selection more complex that any other area of marketing procurement.
There are a number of ways we can help you search and select the right technology provider for your needs:
The process commences with our seeking to understand completely your circumstances and requirements. The Search Brief defines the successful outcome and is central to the process. The process itself depends on your current circumstances and the outcome required. We customise the approach, ensuring that at every step there are both qualitative and quantitative evaluations of the potential technology suppliers.
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