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In this issue Marketing Tools and Technology Workshop – 2016 Webinar on Blog The New TrinityP3 Marketing Management Book 2016 ANA Advertising Financial Management Conference Logo

Newsletter January 2016

Welcome to the January edition of TrinityP3’s e-news

Melbourne: Friday 18th March 13:00 to 17:00 followed by informal drinks afterwards
Sydney: Friday 8th April 13:00 to 17:00 followed by informal drinks afterwards
Do you wish you could drive marketing tools to generate stronger insights into your audience, or your competitors strategy? Do you know how to navigate the complex and changing arena of marketing tools and technology? Do you ever find yourself lost in a sea of marketing tools and technology space? Do you find yourself a little out of your depth discussing and recommending a strategy involving marketing technology?
TrinityP3 and digitalbrief have collaborated to develop this special half day workshop, specifically targeted to the marketing and media industry.
During the event you will learn very practical processes and how to use marketing tools in a wide gammut of marketing functions including social, content, search, competitive insights and more. You’ll hear case studies from marketers that have already been down the path you are likely heading, and learn of a new resource to help you get access to the right tool faster.

Watch this space for more details!

TrinityP3 Industry Webinar on Blog

Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.

Last year’s TrinityP3 industry webinars are now available online. If you missed out catch up here:

The latest trends in agency remuneration Creating transparency and trust in media The challenges of marketing in a carbon constrained future

The New TrinityP3 Marketing Management Book

With over 240 pages, 2015 Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts of 2015 and it continues to grow in popularity and prominence amongst the marketing, procurement and agency industry.
Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between. All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.
Here is what the world is saying about the Top 50 Marketing Management Posts of 2015: “I consider theft a great compliment and I admit that I’ve been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today’s fast paced marketing industry.” Peter Levitan, Author of “Buy this Book. Win more pitches” and Boss, Peter Levitan & Co. Buy the book TODAY Paperback Edition – AUD$14.95 Buy your copy here eBook Edition – USD$5.99 Download the eBook now from | Amazon
2016 ANA Advertising Financial Management Conference
The annual ANA Advertising Financial Management Conference is the only event of its kind. It brings together top procurement and marketing finance professionals from the client side with agency CFOs and other key industry stakeholders interested in efficiencies, cost savings, return on investment, and delivering greater value to organizations.
When : Sunday  May 1 to Wednesday May 4
Where: Boca Raton Resort & Club 501 East Camino Real Boca Raton, FL 33431
Cost: $1,295

Read the Ultimate Guide to Digital Marketing in a Data-Driven World

This comprehensive guide will not only demystify the world of digital and data by explaining how it works, it will also help you put some logic back into your marketing approach. There are no bells, no whistles, no hype. This Guide simply aims to help marketers get back to basic business logic and follow the path from confusion to clarity. Simply fill in your details to download all 10 Chapters of the Ultimate Guide to Digital Marketing in a Data-driven World now. Click here to Download your FREE copy.

Managing Marketing Podcasts

Managing Marketing is a series of podcasts hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Upcoming Podcasts Tuesday Jan 19: Elliot and Darren discuss the importance of understanding cultural clashes in a global market village Elliot Polak is the CEO of Textappeal and Newsroom, cross cultural marketing and a global transcreation and social media company. He talks with Darren on the importance of understanding cultural differences as a way of increasing effectiveness and change by using the clashes to raise awareness and engagement.  Monday Feb 2: Debbie and Darren talk about the challenges facing marketers in an increasingly complex marketplace Debbie Morrison is the Director of consultancy and best practice at ISBA, the voice of British Advertisers. She shares her insights on the challenges facing marketers and their procurement partners and the work ISBA is doing to help their members address these complex issues. More marketing management thought leading ideas and concepts can be found on the TrinityP3 blog. You can hear the podcasts on Soundcloud or on iTunes.  

What’s Hot

  1. Advertising agency fees: You only get what you pay for 
  2. The client agency relationship – 5 things agencies hate hearing from clients
  3. TrinityP3 consultants marketing predictions for 2016 
  4. Best marketing ideas and marketers 2015 
  5. The secret replies of the marketing generalists 
  6. The 30 essential marketing posts from 2015 
  7. Managing Marketing – Merge direct marketing tactics with digital to make sense of big data 
  8. The most popular concepts in marketing procurement 
  9. Managing Marketing – Using brand journalism to build a brand and its audience 
  10. 5 steps to finding an insightful market researcher 

Most in Demand for this Month

We exist to help marketers solve their marketing dilemmas and here is how we achieved this in January:
  • Call Centre agency Search & Selection for an automotive giant
  • Benchmarking Agency Retainer and creative and media rate cards for a major travel provider
  • Media Transparency, Performance & Value Assessment and Contractual Evaluation & Benchmarking for a financial institution
  • Workflow Integration Process for a major bank
  • Evalu8ing Relationship Performance for a property firm
  • Media Transparency, Performance & Value Assessment for a pharmaceutical company

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonials Business Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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