The Laptop Initiative
Your opportunity to prove your B2B credentials, help those in need and save the planet from e-waste landfill
Invitation – the challenge
As advertising leaders who connect with clients and corporates on a daily basis, would you be interested to help bring your brilliance to shape a better giving culture?
By influencing B2B decision makers to donate laptops to give people a helping hand at a moment of need?
The two questions to ask your agency leadership & your corporate clients other corporates:
- Q1: Who is responsible in your agency (or in a Corporate) for replacing laptops (that are around the 3 or 4 year mark in age)?
- Q2: Where do your replaced laptops currently go? (do you know where, or challenge people to find out)? Are they sent to be data wiped/recycling or landfill/existing charities/back to a leasing company/or some other outcome?
Action: would you be willing to donate them to The Laptop Initiative to pass on to grass root charities to give to people in need (after you have them data cleaned/wiped)? CTA: thelaptopinitiative.com.au/join-us/
Let’s take action together on as many levels as possible
- Firstly, see if your agency can donate some laptops (ask your leader)
- Contact your clients to see if they can donate some too
- Create a behavioural change campaign organically within LinkedIn to influence your connections and corporates across Australia (Download the brief here)
Download the brief for the Laptop Initiative
A link will be emailed to you to download the brief
What’s in it for you – the agency hero
- Demonstrate and gain exposure for your B2B communications pedigree
- Change behaviour in a positive way
- Reduce digital waste and waste disposal costs
- Simply do something good for humanity and humans in need
- Build employee morale and culture through philanthropic activity.
What’s in it for the corporate
- Simply do something good for humanity and humans in need
- Demonstrate true commitment to environmental social governance
- Reduce digital waste and waste disposal costs
- Build employee morale through philanthropic activity
- Build corporate culture.
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