edition 23 march 23 2004
put yourself in the director’s chair
Following last year’s AANA / CTVA Television Workshop, many advertisers expressed interest in getting more information on television production – processes and costs.P3TV has provided individual advertisers with a training workshop module on television production for the past four years, and together with the Nine Network, we are offering it as an industry event for the first time. P3 are helping people achieve commercial purpose through creative process Add a colleague to the P3 news mailing list, by emailing their details to people@p3.com.au

p3tv production workshops for advertisers
Wonder why television production costs are so high? In our experience assessing and benchmarking television production costs, much of the waste and excess is often due to advertisers not understanding the television production process.While the P3TV Production Workshop for Advertisers will not make you Steven Spielberg, it will ensure you have a better understanding of the television commercial production process, so you will be able to make more informed decisions and participate more effectively. Practical steps to achieve increased performance The television production process is complex and shrouded in highly technical jargon. But it is interesting that the issues associated with briefing, approvals, changes and responsibilities are the ones that lead to disagreements and cost blow out most often. In the P3TV Production Workshop you will hear practical and tangible ways you can eliminate many of these problems from future productions and take a more active and positive role in the production outcome. Review the process from brief to broadcast dubs The P3TV Production Workshop takes you through every step of the process, informing you of what happens, the cost considerations and providing you with a checklist to ensure everything you learn can be implemented on all future productions. Ideal for marketers from executives to directors While the workshop takes you through every step of the process, you also get insights only production insiders ever find out, including tips on talent negotiations, visual effect options and benchmark shoot costs. No matter what level of experience, you will get more than 30 years of production experience in just 4 hours. Reserve your chair for less than the agency phone and fax costs The P3TV Production Workshop, including the 100 page Production Workbook, costs $425 per person.  Member companies of the AANA members receive a $75 discount at $350 per person. For companies booking 10 or more participants at the one time, an additional 10% discount applies. Numbers are limited and places are filling. To receive your invitation and booking form (pdf) email tv@p3.com.au where and when?

In Melbourne 12.30 pm – 5 pm Thursday April 15 2004 at Nine Network, 22 Bendigo Street, Richmond In Sydney 8.30 am – 1 pm Monday April 19 2004 at Nine Network, 24 Artarmon Road, Willoughby OR 1pm – 5.30 pm Monday April 19 2004 at Nine Network, 24 Artarmon Road, Willoughby

register now and get the book
Every participant receives a 100-page work-book, which provides a valuable, practical “how-to” manual for managing television productions more effectively with your agency and the film production company. The manual also includes a 36-page glossary to demystify the technical jargon associated with television production. 
new top 10s for 2004
Look out for the Top 10 Media, Public Relations and Direct Marketing checklists coming soon.Already available are: Television production Print production Agency remuneration Financial compliance Misleading statements TPA compliance If you are missing any of these you can order them from our website www.p3.com.au  

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