New York, the USA and North America
Looking for a marketing consultant in New York? We’re TrinityP3, and we offer marketing consulting in New York, working with marketing and procurement teams around the world.
What’s our difference?
As a marketing management consultant in New York, we’re not here to write your strategy.
We’re here to ensure that the critical components of your marketing operations – the various elements that combine to manage and deliver your marketing strategy and programme – are optimized.
We are dedicated to the improvement of marketing performance. We focus on development and optimization in two areas: External and Internal Effectiveness.
- External Effectiveness: Optimising the structural, operational and commercial relationships between marketing teams and their media, creative, digital, PR, production, martech and measurement partners.
- Internal Effectiveness: Working with marketing teams to optimize their internal processes and structures, including marketing technology stacks, agency management, marketing measurement frameworks and marketing prioritisation.
Why is marketing management consultancy our focus?
In our 25 years of being in business, we have learned how important optimized marketing operations are to commercial success. And in today’s world, marketing operations are both essential and more complex than ever before.
Do you have the right development roadmaps in place? Is your team working optimally with each other and with your agency partners? Are your agencies performing well, both with you and with each other? Does the way you manage your agencies set everyone up for success? Are your commercial agreements competitive, effective, protective, proactive and future-proofed?
These are just some of the questions we ask, or are asked of us, in our work as marketing consultants in New York, NY, across the USA, North America and around the world.
What does marketing management consultancy mean in practice?
It means three marketing consultancy practice areas, each focused on a different part of programme management.
Our Marketing Optimisation Practice focuses on
- Marketing Transformation roadmaps, including technology stacks, measurement frameworks and set-up of workflow prioritisation tools.
- Procurement Processes, including construction of RFP and tenders; agency contractual assessment; agency procurement upskilling; agency commercial and financial benchmarking (resourcing and remuneration)
- Production Consultancy, including production evaluation (process and cost); and production transformation consultancy.
Our Supplier and Roster Management Practice focuses on
- Agency Selection. Finding the optimal agency partners (creative, media, PR, production, measurement, and more) for your current and future needs.
- Agency Roster. Ensuring that your current agency roster, including in-house resources, is efficient, effective and set to deliver value.
- Agency Commercial. In-depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agencies’ commercial arrangements.
- High-Performing Teams Roster. Assessment and improvement of your current agency and in-house operations and relationships.
- In-house Agency Assessments. Providing financial modelling, operational benchmarking and technology evaluation to your in-house agency plans and services.
Our Media Practice focuses on
- Media Value Operational Reviews. Assessing the strategic and commercial relationship with your current media agency partner, measuring and assessing media value creation and optimisation across paid, owned, earned, and shared.
- Media Industry Advisory. Consultative advice across a range of topics including media transparency, environmental sustainability, data privacy, ad-fraud and more.
- Media Agency Tender. Complete management of your agency tender process, from initial search and selection to appointment and beyond.
- Media Agency Commercial. Assessment and benchmarking of agency commercial agreements, contracts, resourcing and remuneration models and scope of work models.
Why Choose Us?
- 25 years of operation, during which time we have delivered solutions to hundreds of satisfied clients. Click here for testimonials.
- Senior, experienced consultants, all with a minimum of 15 years in-field experience in their area of expertise.
- Data-Driven Decision Making. As part of our operations, we rigorously analyse current performance and effectiveness before making objective, data-driven recommendations to businesses for future improvement.
- Always Tailored. Every business has a different blend of challenges and opportunities. Within a clear, established and aligned project scope, we work with a DIDI process (Discovery, Identification, Design, Implementation) to ensure that what we’re giving you is tailored to fit and to work.
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