Budget KPI and ROI Setting

Our Budget KPI and ROI setting service helps you to implement the optimal goals, and goal-structure, to maximise team and supplier performance.

Why do you need this service? Read on to understand more.

How do you balance the ideal with the realistic?

We’ve all faced huge, apparently unachievable targets. Businesses put them in place all the time, veering to the ‘stick’ side of the carrot and stick equation.

With your own team or agency suppliers, simply passing a big, C-Suite orientated KPI on to them can be pointless at best, counter-intuitive at worst. Why? Because the big goals require input from multiple parts of a business, even multiple parts of a marketing team.

So how can you apply meaningful KPIs to different parts of your operation? How can you set a sensible ROI target?

When the goals are clear, the aim can be true

Setting the right goals is not just about the numbers. It’s about the balance between motivation and challenge. It’s about giving people encouragement that they can achieve. It’s about setting up for success. It’s about ensuring that you have all bases covered and weighted to accurately track inputs and outputs.

All of which can have a profound effect on how well your business actually performs, because motivated people work better, harder and smarter.

We can help make your targets meaningful

Using the decades of experience in our consultant base, and our data-led IP based on fifteen years of working with marketing teams of all shapes and sizes, we can help you define the best approach to meaningful KPIs and ROI outcomes.

  • Assessment of your current measurement models against industry best-practice
  • Evaluation of the match between your model and the reality of what your team or agency needs to deliver.
  • Reporting on choke points, inefficiencies, duplication, shortcomings and lost opportunities both internally and externally.
  • Recommendation of strategies designed to improve and optimise your KPI and ROI measurement model.

Set yourself and your teams up for success by working with us.

Contact us here to arrange an initial conversation about how much this service could change your outputs for the better. We’d love to help.

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Here, Darren Woolley shows how media benchmarking is so often confused with media audits, and how TrinityP3 can help you determine if you are getting good media value, if your media agency is compliant with your contract and transparent in their dealing with you.