(How to effectively collaborate with your colleagues to improve your marketing performance)
Customer-centric marketing and customer experience management requires the organisation to align to the customer strategy. The success of this approach is dependent on how well the various stakeholders within the organisation are engaged and collaborate on the customer strategy.
We work with our clients to define key stakeholders and assist in measuring, managing and maximising internal collaboration, alignment and engagement to deliver success.
Is this what you are looking for? If so contact us now to discuss how we can help you.
With the trend to building brands and delivering growth through managing customer experience, the marketing function has become more distributed throughout the organisation. The customer experience and customer journey is delivered by all parts of the organisation and marketing increasingly needs to work collaboratively with various part of the organisation to deliver the growth outcomes required. This means that beyond the customer, or the consumer, or the channel, or any other external stakeholder, marketing needs to engage and align with these internal stakeholders to deliver the outcomes the organisation expects.
Managing internal stakeholders (and often external too) can be time consuming and difficult. Therefore we are usually engaged to assist in a number of ways, such as:
Facilitating workshops with cross-functional teams to align expectations and agree strategy and process
Providing measurement and management to improve collaboration, engagement and performance
Acting as independent third party advisors to overcome internal issues and challenges.
Is this something you require? Talk to us here on how we can help.
As independent advisors we are able to provide unbiased, industry-informed advice. We have an intimate understanding and appreciation of the marketing, media and advertising process. We have experience in developing collaborative ways of working between diverse parties within an organisation and across various organisations. The Evalu8ing approach provides us with a unique, game changing approach to fostering collaboration and engagement between stakeholder groups.
Contact us here to arrange an initial conversation about how much this solution could change your business for the better. We’d love to help.
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Read more on Internal Stakeholder Engagement & Alignment here