Customer-centric marketing and customer experience management requires the organisation to align to the customer strategy. The success of this approach is dependent on how well the various stakeholders within the organisation are engaged and collaborate on the customer strategy.
We work with our clients to define key stakeholders and assist in measuring, managing and maximising internal collaboration, alignment and engagement to deliver success.
With the trend to building brands and delivering growth through managing customer experience, the marketing function has become more distributed throughout the organisation. The customer experience and customer journey is delivered by all parts of the organisation and marketing increasingly needs to work collaboratively with various part of the organisation to deliver the growth outcomes required. This means that beyond the customer, or the consumer, or the channel, or any other external stakeholder, marketing needs to engage and align with these internal stakeholders to deliver the outcomes the organisation expects.
Managing internal stakeholders (and often external too) can be time consuming and difficult. Therefore we are usually engaged to assist in a number of ways, such as:
As independent advisors we are able to provide unbiased, industry-informed advice. We have an intimate understanding and appreciation of the marketing, media and advertising process. We have experience in developing collaborative ways of working between diverse parties within an organisation and across various organisations. The Evalu8ing approach provides us with a unique, game changing approach to fostering collaboration and engagement between stakeholder groups.
Read about Agency Collaboration, Engagement & Performance Evaluations here
Read more on Internal Stakeholder Engagement & Alignment here