Data Alignment and Privacy Compliance

Data Alignment & Privacy Compliance

Data is power, but only when it’s prioritised effectively for marketing purposes.

Identify what matters most when it comes to data-driven marketing.

The combination of legacy systems, integrations, and different marketing divisions utilising tools and technology creates a recipe for data disaster unless you have a framework for alignment.

What we can help with: Leveraging customer data to drive business growth is essential, but we can not only advise you on complying with the privacy and consent requirements. We can help you identify the key areas to focus on when it comes to more effective marketing.

The areas in our Data Alignment and Privacy Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Data quality alignment

Identify the most valuable data for marketing purposes across the end-to-end of the marketing funnel and buyer journeys. What quantitative and qualitative data variables are you currently using? Are there gaps and inconsistencies tripping up your marketing performance? We will help you evolve to deliver greater customer relevance.

Data quality and governance framework

It’s one thing to have great technology, but if the data is of poor quality or is not being governed well, then significant inefficiencies can occur. We help analyse and embed good data governance frameworks and processes for short and long-term improvement.

Data prioritisation

Whether it’s paid media targeting, content on third-party platforms, owned platforms, or utilising first-party data, prioritisation starts with your objectives and strategy. We help you refocus your approach to data from a strategy alignment perspective. Ultimately, to prove the causal link to value. We help you move beyond vanity media engagement metrics and establish a stronger framework and process to hold your teams, agencies, and vendors accountable.

Contact us about Marketing Transformation.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

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Review of Martech and Adtech stack requirements and performance for a Beverages advertiser – Case study

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