Reliably measuring marketing effectiveness is increasingly essential for marketers, yet the more data we have, the more elusive it can seem.
What data to trust, which models to use, and which reports to analyse is just part of the problem. People and processes are just as crucial in driving effectiveness, so there are a lot of moving parts.
We can help you navigate the pathway to prove commercial value from your marketing activity by identifying your current objectives and strategy and helping you better align your team’s capability and processes for selecting channel investment, content creation, and audience targeting. We can help you fill in the gaps, overcome obstacles, and establish a sustainable marketing model built on effectiveness.
The areas in our Marketing Effectiveness Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.
Measurement Framework Development
Getting the right metrics: What does effectiveness mean for your business? Is it consistently defined across teams and channels? Do you have the tools in place to capture results in a way that aligns with your definitions?
From gaps in coverage to duplicated effort and conflicting metrics, we help you identify what matters most. The goal: to help you build a comprehensive, integrated measurement programme that supports decision-making and long-term performance.
Performance in Practice
Aligning measurement tools: You may have some of the measurement and performance models in place, or you may be starting. Whether it’s market mix modelling, attribution approaches, brand tracking, or customer analytics, we assess whether you have the right tools, fit for purpose, and designed to work together, not in silos. The goal: to ensure your measurement programme is complete, coherent, and capable of supporting confident decision-making across all levels of the business.
Capability and process alignment
Driving value: Do you have all the pieces in place, but somehow it’s still not delivering the results you expected? Becoming data-driven is as much about the people and process as the data itself. Who owns which decisions? Are responsibilities clear? Do the right people have the tools and authority to act? We map the roles, processes, and partnerships—internal and external—that connect insight to action. The goal: to ensure your measurement programme isn’t just well-designed, but fully supported and embedded in how you work.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
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