With the increasing volume of marketing activity and increased pressure on marketing budgets, focus must be given to prioritising capability, skillsets, technologies, processes and activity to deliver on a marketing strategy successfully.
Which channels and media to best utilise? How to assign the right level of capability? Where to streamline and focus? It’s critical to have a proven prioritisation approach.
Few marketers have the budget and resources to deliver all aspects of their increasingly complex marketing plan.
We can help you embed a prioritisation approach that assigns the right mix of capability and skillsets to the right level of activity, as well as identify how to focus time and budget investment on what matters most, whether it’s strategic, tactical or BAU requirements.
The areas in our Marketing Prioritisation Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.
Spend assessment
Follow the money. We help assess where money is currently being spent across resources and outputs to unearth efficient versus inefficient spend. We will also provide a comparison to benchmarks to help develop more optimal remuneration models.
Prioritisation framework and filter
We help you build a bespoke prioritisation framework and filter for your requirements. It provides a quantitative methodology and easy-to-follow process to help embed different modes of working for different types of briefs and tasks, with specific resource levels, budget and time allocations.
In-house and outsourced model alignment
We help analyse the efficiency and effectiveness of your in-house and outsourced marketing model. To help remove duplication and wastage, and create a more aligned and efficient model. Suppose you’re wondering how many employees to include in your team for strategy, brand, media, research, analytics, customer, and tech, or how much to spend with agencies and vendors. In that case, we can help you find the right balance for your needs.
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
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