Marketing Prioritisation

Marketing Prioritisation

Answering the question of how to do more with less

With the increasing volume of marketing activity and increased pressure on marketing budgets, focus must be given to prioritising capability, skillsets, technologies, processes and activity to deliver on a marketing strategy successfully.

Which channels and media to best utilise? How to assign the right level of capability? Where to streamline and focus? It’s critical to have a proven prioritisation approach.

Few marketers have the budget and resources to deliver all aspects of their increasingly complex marketing plan.

We can help you embed a prioritisation approach that assigns the right mix of capability and skillsets to the right level of activity, as well as identify how to focus time and budget investment on what matters most, whether it’s strategic, tactical or BAU requirements.

The areas in our Marketing Prioritisation Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Spend assessment

Follow the money. We help assess where money is currently being spent across resources and outputs to unearth efficient versus inefficient spend. We will also provide a comparison to benchmarks to help develop more optimal remuneration models.

Prioritisation framework and filter

We help you build a bespoke prioritisation framework and filter for your requirements. It provides a quantitative methodology and easy-to-follow process to help embed different modes of working for different types of briefs and tasks, with specific resource levels, budget and time allocations.

In-house and outsourced model alignment

We help analyse the efficiency and effectiveness of your in-house and outsourced marketing model. To help remove duplication and wastage, and create a more aligned and efficient model. Suppose you’re wondering how many employees to include in your team for strategy, brand, media, research, analytics, customer, and tech, or how much to spend with agencies and vendors. In that case, we can help you find the right balance for your needs.

Contact us about Marketing Transformation.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

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In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study:

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Review of Martech and Adtech stack requirements and performance for a Beverages advertiser – Case study

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Challenging Problem “Can you advise us on whether we have the right adtech and martech in our stack?” “What’s the most effective measure of social media now to show that we’re moving the dial on sales growth?” “What are the most relevant dynamic consumer journey builders out there at the moment?” Three challenging questions put to us recently by an Australian client in the beverages sector. Having rapidly commenced a structural, team, and process transformation, the digital, data, and connections teams wanted to validate their current path. In short, wanting an external advisory lens to see if there were any ...

Our Latest Podcast:

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Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch

Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in the advertising industry, exploring the notion that while many believe the pitch process is broken, it may simply need to evolve better to suit the modern landscape of ...