Data Privacy Compliance Check

Data Privacy Compliance Check

Ensure your data is delivering for you and your customers.

How rigorous and compliant is your data privacy management? Seven questions to answer this question.

Is your data delivering the insights you need to make better decisions?

Is your data managed to meet the expectations of safety and compliance?

With this free compliance check, marketing leaders can evaluate their current data privacy compliance.

By answering seven simple questions, we can provide an industry assessment of how you are currently managing your marketing data.

And what you need to consider to deliver greater value and safety.

Are you ready to take the data privacy compliance test and answer the question, How fit is your marketing data management?

Please answer these questions and receive a personalised assessment.

Data Privacy Compliance Check
Tech Check

Need to refocus your approach to using data more effectively for marketing purposes? If you want to explore your data alignment and privacy compliance strategies more deeply and set up the right framework for marketing success, visit https://trinityp3.com/contact/ to contact us today.

Questions

Q1 Data Transparency and Openness

Do you have an easy to read and accessible privacy policy that outlines why customer data is collected?

A. Privacy policies and notices are written in clear, plain language and are readily accessible. The company provides specific, contextual explanations of data usage at the point of collection.
B. The company has a dedicated privacy policy that is relatively easy to find. It provides basic information about what data is collected and why, but the details on data sharing or individual rights may be vague or difficult to understand.
C. Privacy policies are generic, difficult to find, and use complex legal language. The company's data collection and usage are not clearly explained to individuals.

Q2 Consent and Control

Do you provide a way for customers to have input in how their personal data is collected and why it can be used for?

A. The company uses detailed, explicit consent for different data uses where individuals can easily manage their preferences, access their data, and exercise their full data rights in a timely manner.
B. Consent is obtained, but it may be bundled with other terms and conditions, making it difficult for users to opt-out of specific data uses.
C. The company collects personal data without clear consent mechanisms. Users have limited or no ability to access, correct, or delete their data.

Q3 Data Minimisation

Do you actively ensure that you only collect data for very specific purposes that is in line with your data consent policy?

A. Data collection is a deliberate process, with systems and practices designed to only collect the minimum amount of data required.
B. The company has begun to identify and justify the data it collects for specific purposes. It has some data retention policies in place, but they may not be consistently applied across all business units.
C. The company collects a wide range of personal data without a clear rationale for its necessity. Data is retained indefinitely or without a defined retention schedule.

Q4 Data Usage Limitation

Do you ONLY use personal data for the specific reasons stated at the time of collection. And if new data is required that is not in the spirit of the original collection, is additional content sought?

A. The company has a strict policy and technical controls in place to ensure data is only used for the specified purpose. Any new use case is subject to a formal review process, and new consent is obtained when necessary.
B. The company generally uses data for its stated purpose but may occasionally use it for a new, related purpose without a clear justification or re-evaluation of consent.
C. Personal data is often used for secondary purposes that are unrelated to the original intent of collection without further notice or consent.

Q5 Security and Integrity

How well is personal data stored and protected from unauthorised access? (encryption, access controls, regular security audits)

A. The company has a robust, proactive security program with layered technical and organisational controls.
B. The company has a basic security framework with some technical controls, such as encryption for sensitive data.
C. Basic security measures are in place, such as passwords, but there's no formal security program.

Q6 Accountability and Governance

Does the organisation have a privacy management program, assigning roles and responsibilities for data protection, and conducting privacy impact assessments (PIAs) for new projects or technologies?

A. The company has a comprehensive privacy management program. PIAs are mandatory for all new projects involving personal data.
B. The company has assigned responsibility for privacy, perhaps to a legal or IT department, and has some documented policies. Privacy impact assessments (PIAs) may be conducted for some new projects, but it's not a standardised or mandatory process.
C. Privacy is not a formal priority. There is no designated individual or team responsible for data privacy, and there is no documented record of compliance efforts.

Q7 Data Quality

Do you have processes in place to ensure data is kept up-to-date and is fit for its intended purpose?

A. The company has formal processes and technical tools to ensure the accuracy, completeness, and timeliness of all personal data.
B. The company has some informal checks to verify data quality upon entry. There may be some data cleansing efforts, but they are not regular or automated.
C. There is no formal process to ensure data accuracy. Inaccurate or outdated data may be present in multiple systems, leading to errors in processing and decision-making.

Need to refocus your approach to using data more effectively for marketing purposes?

If you want to explore your data alignment and privacy compliance strategies more deeply and set up the right framework for marketing success, contact us today.

Contact us about Marketing Transformation.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study:

review-of-martech-and-adtech (1)

Review of Martech and Adtech stack requirements and performance for a Beverages advertiser – Case study

/
Challenging Problem “Can you advise us on whether we have the right adtech and martech in our stack?” “What’s the most effective measure of social media now to show that we’re moving the dial on sales growth?” “What are the most relevant dynamic consumer journey builders out there at the moment?” Three challenging questions put to us recently by an Australian client in the beverages sector. Having rapidly commenced a structural, team, and process transformation, the digital, data, and connections teams wanted to validate their current path. In short, wanting an external advisory lens to see if there were any ...

Our Latest Podcast:

podcast20250807 (1)

Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch

Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in the advertising industry, exploring the notion that while many believe the pitch process is broken, it may simply need to evolve better to suit the modern landscape of ...