Marketing Technology Fitness Test

Marketing Technology Fitness Test

Compare your marketing technology practice to the market

Are you getting the best performance and value from your marketing technology investment? Seven questions to answer this question.

Is your marketing technology stack delivering the results you expected?

How can you maximise the performance of your marketing technology?

With this free fitness check, marketing leaders can evaluate their current marketing technology performance.

By answering seven simple questions, we can provide an industry assessment of your current marketing technology.

And what you need to consider to get ready to go to market.

Are you ready to take the marketing technology test and answer the question, how fit is your marketing technology?

Please answer these questions and receive a personalised assessment.

Marketing Technology Fitness Assessment
Tech Check

Thank you for using Marketing Technology Fitness Test.
Are you ready to take the marketing technology test and answer the question, how fit is your marketing technology? Visit https://trinityp3.com/contact/ to ask us how.

Questions

Q1 Stack Awareness

We have a single diagram (and team agreement) on all tools and their purpose
We have a rough list, but some tools feel duplicative or unclear
Not really – it's grown organically over time

Q2 Business Alignment

Tightly aligned. Every tool maps to a commercial objective
Somewhat alignment, but we could do better
It mostly supports marketing ops, not broader business needs

Q3 Data Fitness

Yes. We have a centralised, usable view of customer data
Partially. We can do this for some channels, but not all
No. Data lives in silos or isn't trusted

Q4 Team Usage

Absolutely. Our internal and agency teams are trained, empowered, and making the most of it
Sort of. We use what we know, but there’s more potential
Not really. Adoption is patchy or underwhelming

Q5 Integration Strength

Seamless. We've integrated systems across the funnel
Some key systems are connected, others aren't
We rely on manual processes or don't really integrate much

Q6 Measurement & ROI

Yes. We track ROI and value creation
We measure some things, but it’s hard to link to outcomes
No. Not in any consistent or strategic way

Q7 Future Readiness

Absolutely – we’re evolving and staying ahead
We've started thinking about it
Not yet – we're more reactive than proactive

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