The explosion of marketing technology and AI solutions is seismic. Who can you trust when it comes to the best-fit technology for your business?
Tech transformations can be costly, time-consuming and often disappointing. Our experience and objectivity come to the fore when working with you to identify and resolve those issues.
We help bridge marketing to IT from an independent and unbiased point of view. In addition to helping marketing teams identify the correct levels of utilisation.
Take Marketing Technology Self-Assessment
How is your martech fitness? Answer these seven simple questions to find out how your martech stack and process stacks up to industry standards.
The areas in our Marketing Technology Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.
Marketing technology diagnostic
We help you identify all the technology and systems being utilised within your marketing stack. In addition to the platforms and tools being accessed. From advertising tech (ad tech) to analytics and targeting tools, digital management, automation, data flows, and customer experience. It’s a minefield. We identify where licenses exist, where costs may be buried, and where spend may be wasted. The output provides a pathway forward to align marketing technology use and improve your marketing performance.
Data quality and governance framework
It’s one thing to have great technology, but if the data is of poor quality or is not being governed well, then inefficiency can occur. We help analyse and embed good data governance frameworks and processes for short and long-term improvement.
Marketing technology alignment
Our view is that technology is the enabler of your strategy. It should be aligned to deliver greater efficiencies and drive better outcomes. If it’s not, then your marketing model and performance will be sub-optimal. How aligned would you like to become?
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Related Reading
In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.