Marketing Technology Integration

Marketing Technology Integration

Avoid ongoing tech debt from your marketing technology

The explosion of marketing technology and AI solutions is seismic. Who can you trust when it comes to the best-fit technology for your business?

Tech transformations can be costly, time-consuming and often disappointing. Our experience and objectivity come to the fore when working with you to identify and resolve those issues.

We help bridge marketing to IT from an independent and unbiased point of view. In addition to helping marketing teams identify the correct levels of utilisation.

Take Marketing Technology Self-Assessment

How is your martech fitness? Answer these seven simple questions to find out how your martech stack and process stacks up to industry standards.

The areas in our Marketing Technology Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Marketing technology diagnostic

We help you identify all the technology and systems being utilised within your marketing stack. In addition to the platforms and tools being accessed. From advertising tech (ad tech) to analytics and targeting tools, digital management, automation, data flows, and customer experience. It’s a minefield. We identify where licenses exist, where costs may be buried, and where spend may be wasted. The output provides a pathway forward to align marketing technology use and improve your marketing performance.

Data quality and governance framework

It’s one thing to have great technology, but if the data is of poor quality or is not being governed well, then inefficiency can occur. We help analyse and embed good data governance frameworks and processes for short and long-term improvement.

Marketing technology alignment

Our view is that technology is the enabler of your strategy. It should be aligned to deliver greater efficiencies and drive better outcomes. If it’s not, then your marketing model and performance will be sub-optimal. How aligned would you like to become?

Contact us about Marketing Transformation.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study:

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Review of Martech and Adtech stack requirements and performance for a Beverages advertiser – Case study

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Challenging Problem “Can you advise us on whether we have the right adtech and martech in our stack?” “What’s the most effective measure of social media now to show that we’re moving the dial on sales growth?” “What are the most relevant dynamic consumer journey builders out there at the moment?” Three challenging questions put to us recently by an Australian client in the beverages sector. Having rapidly commenced a structural, team, and process transformation, the digital, data, and connections teams wanted to validate their current path. In short, wanting an external advisory lens to see if there were any ...

Our Latest Podcast:

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Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch

Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in the advertising industry, exploring the notion that while many believe the pitch process is broken, it may simply need to evolve better to suit the modern landscape of ...