edition 9: may 1, 2003
does every commercial have to be shot on 35 mm film?
Welcome to the ninth edition of ‘p3 news’. In the next two editions we’re comparing the cost and quality of film stocks versus video used to shoot television commercials. Firstly, we’ll explain the differences between 35 mm film and 16 mm film, including the cost and quality implications of each. p3 – helping people achieve commercial purpose through creative process Add a colleague to the ‘p3 news’ mailing list, by emailing their details to people@p3.com.au
what was it shot on and what does it cost? While most agencies and many film companies will tell you that 35 mm is essential, we will briefly take you through the differences between these two formats and the cost implications. 35 mm film 35 mm is considered the optimum film format used for television commercials. The name indicates the size of the area on the film the image is exposed. It is generally considered that the greater the frame size the greater the image quality as there is more image information captured in each frame. 35 mm film is used to shoot almost all feature films seen at the cinema. It requires a significant number of specialist crew and the camera equipment is expensive to hire. 35 mm film really shines in reproducing food, shiny surfaces with reflections like motor vehicles, where extreme product close ups are required and in a few situations where special lenses or equipment is being utilised. 16 mm film 16 mm film is suitable for most jobs where 35 mm could be used. Generally 16 mm film format is preferred on jobs where lots of footage is required, such as shooting children, animals and vox pops, or for high speed filming where more film is used to shoot the subject in slow motion. 16 mm film also provides nearly double the shot length for the same number of feet of film compared to 35 mm. This and the lower cost means that 16 mm is less than half the price of 35 mm to purchase and process. A 16 mm camera is smaller and lighter than 35 mm and is often used when the cameraman has to physically hold the camera for a length of time, or if the space for shooting is confined. Generally the cost of hiring a 16 mm camera is half the cost of an equivalent 35 mm camera. The limitation of 16 mm film is in achieving extreme product close ups and the increased amount of frame float which needs to be removed for visual effect work. Summary Film formats are simply that – formats for capturing moving images. Each has its strengths and weaknesses. In the hands of skilled technicians high quality results can be achieved with both of these formats. The choice of which format depends on the job at hand – the lighting, budget, location and subject matter. Just as there is no reason to shoot everything on 35 mm, there is no need to shoot everything on 16 mm. A better approach is to select the format that will achieve the results required cost effectively. P3 provide independent advice and recommendations on the right format for your shoot to ensure a cost effective result without compromising the quality of the final job. Take the challenge As part of our P3TV Production Workshops we not only take you through the production process and cost implications, we put you to the test to pick what formats a selection of commercials were shot on. The DVD they are mastered on is yours to keep so you can put your agency to the test next time they say you have to shoot on 35 mm film. To take the challenge or to find out more about our Production Workshops contact us on people@p3.com.au
launching p3tv on-line
  Attend the launch of our P3TV Benchmark Online Application at the AANA / CTVA “Maximising your return from TV” workshops on Thursday May 22 (Melbourne) and Friday May 23 (Sydney). For more information download the pdf at www.aana.com.au The P3TV application lets you compare your TV production estimates securely and instantly online against the industry benchmark costs. For a demonstration of this world first benchmarking system contact us today at people@p3.com.au  
engaging speakers
        Upcoming events you can hear Darren speak – Ad Club Lunch, Park Hyatt, Melbourne, 12 noon May 16, 2003. Bookings close May 9. Contact claire@adclub.com.au Australian Graduate School of Entrepreneurship, Swinburne University, Melbourne, 6pm May 28, 2003. To find out more on our speakers, topics and brief requirements check our website www.p3.com.au  
create ads that comply with the trade practices act
Who is responsible for ensuring your advertising complies to the Trade Practices Act? The answer is eveyone. With Minter Ellison Lawyers, P3 provide a 2 hour interactive workshop to give your marketing and advertising team an understanding of how to operate within the guidelines of the Act. For more information, see our website at www.p3biz.com.au

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