Media Value

Why measuring media value is more important than media cost

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Advertising media budget

The natural fear of driving blind with your advertising media budget

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Digital media spend

Is your digital media spend helping your business, your agency or both?

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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Programmatic media

Three ways to pay for programmatic media but only one that delivers value

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Media planning and buying is just like Go

Why Media Planning and Buying is like the ancient game of Go

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to get more value from your media agency

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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Media agency services

How to make best use of your media agency services – and why you should care

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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