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Case Study
Defining Minimum Spend Thresholds for Marketing Effectiveness – Case study
The Brief This client engaged TrinityP3 to determine whether minimum investment thresholds should be established for their marketing allocations to ensure campaigns deliver a meaningful impact. With finite budgets distributed across a diverse portfolio and increasing pressure for accountability, the core question was: are smaller, fragmented marketing investments diluting effectiveness, and should funding be consolidated to achieve stronger outcomes? Client Strategic Requirement The client required a framework to guide marketing investment decisions across a spectrum of small and large product categories. Specifically, they needed to: Determine viability: Identify whether a "minimum effective spend" level exists to trigger significant consumer behavioural ...
Our Latest Podcast
Managing Marketing: Navigating The State Of Play Of SEO and GEO
Jarrod Allen, Associate Director, Strategic Media Solutions at .monks discusses the transformative impact of AI on marketing, particularly focusing on the shift from traditional SEO to generative engine optimisation (GEO). He explores how AI is changing consumer behaviour, the importance of understanding audience language, and the challenges marketers face in ...










