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Case Study

minimun spend

Defining Minimum Spend Thresholds for Marketing Effectiveness – Case study

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The Brief This client engaged TrinityP3 to determine whether minimum investment thresholds should be established for their marketing allocations to ensure campaigns deliver a meaningful impact. With finite budgets distributed across a diverse portfolio and increasing pressure for accountability, the core question was: are smaller, fragmented marketing investments diluting effectiveness, and should funding be consolidated to achieve stronger outcomes? Client Strategic Requirement The client required a framework to guide marketing investment decisions across a spectrum of small and large product categories. Specifically, they needed to: Determine viability: Identify whether a "minimum effective spend" level exists to trigger significant consumer behavioural ...

Our Latest Podcast

Ben and Eliza from Fabulate

Managing Marketing: Maximising Creator Marketing Impact

Ben Gunn, co-founder and Chief Revenue Officer of Fabulate, and Director of Client Partnerships, Eliza Lewis discuss the opportunities and challenges and the need to think beyond communications alone when considering creator marketing for your brand and business. While many brands still treat creator marketing as an experimental line item ...