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Case Study

minimun spend

Defining Minimum Spend Thresholds for Marketing Effectiveness – Case study

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The Brief This client engaged TrinityP3 to determine whether minimum investment thresholds should be established for their marketing allocations to ensure campaigns deliver a meaningful impact. With finite budgets distributed across a diverse portfolio and increasing pressure for accountability, the core question was: are smaller, fragmented marketing investments diluting effectiveness, and should funding be consolidated to achieve stronger outcomes? Client Strategic Requirement The client required a framework to guide marketing investment decisions across a spectrum of small and large product categories. Specifically, they needed to: Determine viability: Identify whether a "minimum effective spend" level exists to trigger significant consumer behavioural ...

Our Latest Podcast

joel-kleber

Managing Marketing: Revealing The Truth Behind Jim’s Group’s Success

Joel Kleber, CMO of Jim's Group, admits that he’s not a classically trained marketer. And thankfully is glad that he’s not. Otherwise he may never have achieved the commercial heights that he has if he was bogged down by process, frameworks and risk-averse thinking. Joel shares how he helped spearhead ...