Having trouble reading this newsletter? Click here to see it in your browser.

In this issue

Visit us On the Couch with David Angell Read about the slow motion train wreck that is the media rebate and transparency crisis Review our presentation on Media Agency Remuneration Agreements - Global versus Local Watch as we ask “Who is your media agency really working for today?”
Logo

Newsletter 06 July 2016

Welcome to the 06 July edition of TrinityP3's e-news


Visit us On the Couch with David Angell

Watch the first in our fortnightly series of videos called “On the Couch @TrinityP3”. In this first episode Darren Woolley is on the couch with David Angell, discussing the issues and challenges facing marketers in regards to media transparency, performance and value, and what marketers can do to address all of these issues. It is an opportunity to subscribe to the TrinityP3 YouTube Channel and stay up to date with the latest advice, insights and thinking from APAC’s leading marketing management consultants. Watch the video here.

Read about the slow motion train wreck that is the media rebate and transparency crisis

Since early 2012 TrinityP3 and our consultants have been identifying and sharing the trends and issues arising from the flawed media buying model, and offering advertisers practical solutions to avoid the issues and implications of these trends. Here we chronicle all of the major milestones in the past four years leading up to the ANA commissioned K2 Report into Media transparency and Rebates. Click here to read more information...

Review our presentation on Media Agency Remuneration Agreements - Global versus Local

Back in 2012 we presented our thinking on the issues associated with media agency remuneration and the implications for advertisers to the WFT Media Reference Meeting in London. In it we proposed ways of moving from a media cost model to a payment on results and value, and how this could be applied across a multitude of media strategy models. Review our recommendations here. But we have come a long way since then. Click here to read more information...

Watch as we ask “Who is your media agency really working for today?”

In this video we explore the trend of the media agency getting paid by the media owners and publishers, an increasingly common practice which leads to the media agency earning more from the sellers than their clients, the buyer. So it begs the question, who is the media agency working for if it is not you the advertiser? Watch and let us know what you think. Watch the video here.

Watch and read the TrinityP3 Webinar Series: Creating transparency and trust in media

Late last year we ran a series of IndustryWebinars. One of the more popular and thought provoking is this one on media transparency and trust with DavidAngell. Thewebinar is in two halves. In the first half David focuses on the issues from an agency perspective, and in the second half the advertiser perspective. It provides a complete and balanced view of the issues which you can watch and read here. Watch the Webinar video here. Click here to read more information...

Listen to this Managing Marketing Podcast – Defining media value in a media market obsessed with cost

DavidIndo and TomDenford are joint founders andCEOs of global media consultancy IDComms;they talk with Darren Woolley on the state of the media and the media agencies across Europe and the globe. Specifically, they discuss their focus on media value and the ways to define, manage and maximise media value for their clients. Listen to the Podcast here. Click here to read more information...

Ask about our Media Transparency, Performance and Value Assessment

Our Media Transparency, Performance and Value Assessment takes a holistic look at the operation of your media agency, assessing against best practice at every stage of the journey. It aims to give you the tools to improve the output of your media agency. If this is of interest to you, enquire about how we can help you today. Click here to read more information...

What's Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:
  1. Client agency relationships: confessions of an ex-client 
  2. Why I’m already sick of the ‘full service agency’ debate
  3. Why strategy workshops beat speculative creative pitches for agency selection every time 
  4. Where do those props you paid for end up after the television shoot? 
  5. The slow motion train wreck that is the media rebate and transparency crisis 
  6. Marketing Procurement: highly effective at the wrong thing? 
  7. Managing Marketing: bad pitch practice and better ways of working with agencies 
  8. The K2 Intelligence Media Report: Rebate-Gate or Stalemate-Gate? 
  9. Managing Marketing – Programmatic media buying, the opportunities and the considerations 
  10. What can marketers do now to manage brands through the media transparency debate?
Most in Demand for this Month
June was a busy time for the TrinityP3 team, helping marketers in the following areas:
  • We helped a large automobile manufacturer with a creative pitch
  • A National facilities provider worked with us to better understand their agency's remuneration
  • One of Australia’s major tourist destination’s asked us to assess the effectiveness of their communication
  • Costing the viability of a proposed social media programme was undertaken for an international alcohol company
  • Another large alcohol brand asked for our help with financial negotiation with their current agency
  • Our digital team was working hard on negotiation and transition planning for a financial institution
  • And last but not least, another car company was engaging with the team to find a new partner for their dealer network

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

For more news and updates follow us on

Or visit our website www.trinityp3.com

Partners
Sydney Suite 702, 53 Walker Street North Sydney NSW 2060 t: + 61 2 9964 9900 f: + 61 2 9955 7901 Melbourne Suite 201, 63 Stead St South Melbourne VIC 3205 t: + 61 3 9682 6800 f: + 61 3 9682 7855 Hong Kong Level 21, The Center 99 Queens Road Central, Hong Kong t: +852 3478 3982 f: +852 3478 3880 Singapore Level 27, Prudential Tower, 30 Cecil Street Singapore 049712 t: + 65 6631 2861 f: + 65 6631 2880