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Global Marketing Management Update

1 April 2020


Welcome to the April edition of TrinityP3’s e-news

At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing, media and advertising today.

The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.

The Book

In January 2020 we launched the first book of those conversations to acknowledge TrinityP3’s 20th year in business and to celebrate those marketers and advertising professionals who contribute to making marketing great including:

Mark Ritson on the importance of mastering marketing principles
Nick Law on creativity in a digital age
Scott Hagedorn on dealing with the increasing complexity of the media market
Andrew Reeves on the challenges facing the advertising agency business model
Sandra Wiles on leveraging and optimising sponsorships
Gil Snir on programmatic media buying and its impact on advertising and more…

https://www.trinityp3.com/product/trinityp3s-conversations-in-managing-marketing/

Get your own copy of Conversations in Managing Marketing here
Available in paperback or ebook

The Podcast

If you are not big on reading, or if you have the book and want to listen along, we have the 12 podcasts from book one here in one playlist. 12 tracks and more than 7 hours of conversations. Listen along to:

Kshira Saagar on data transformation within your organisation
Ashton Bishop on the disruptive effect of change on organisations
Ed Pank on creativity and innovation and their importance to business
Martin Cass on how data is making media planning and buying more accountable
Mari Kauppinen on the need for short-, medium- and long-term strategy
Will Scully-Power on big data, small data, and first-, second- and third-party data and more

https://soundcloud.com/managing-marketing/sets/conversations-in-managing

Complete your set of the Marketing Management Books of the Year

Back copies of editions available from 2014 to 2018.

Order yours here

The Blog Posts

With more than 150 podcast episodes recorded and published you can go beyond the book and explore the many other interesting marketing, media and advertising topics covered here. Each episode is a 30 to 45-minute conversation with a leading practitioner in their field. Each post has a full transcription of the conversation and an embedded podcast episode so you can listen along.

Check out the full list here in chronological order from the most recent.

Most in Demand for this Month

What have TrinityP3’s consultants been doing this month?

  • Working from home and maintaining social distance at all times

  • Undertaking a major internal alignment project for a national manufacturer

  • Managing a tender process for a large New Zealand marketer

  • Aligning marketing capability and process to strategy for a tertiary education provider

  • Advising on a retail media tender process