Welcome to the April edition of TrinityP3’s e-news
For almost two decades now we have been helping advertisers and their agencies
improve your productivity and performance. While most people know us for the
work we do for advertisers, we also help agencies and marketing suppliers on
the basis that a rising tide lifts all boats.
If you are interested in how we can help your agency or agencies improve their
performance then read on or check out our services for agencies here.
Are your agency credentials doing you justice?
For an industry supposedly expert in selling their
clients’ brands, many agencies are notoriously bad at doing it for themselves.
Many credentials presentations, like this one, become “me too”
wallpaper. The same slides, the same points, the same hollow facts are trotted
out again and again making if almost impossible for marketers to distinguish
one from the next.
At least this one is memorable because of the promise, or lack thereof, in their name.
When we started managing agency search projects almost
two decades ago it was fairly obvious that we would need a way of keeping up to
date with the agency market. As our reputation grew, many agencies started
couriering their credentials documents to us.
Agencies were clearly
spending significant amounts of money on these credentials that were often out
of date at the time they were printed. Plus often the information was either
not complete or not what we needed to select an agency to meet a particular
It was then that we
decided to build our own system – The
TrinityP3 Agency Register. It is free and confidential
10 tips that are the answer to a
winning pitch Chemistry meeting
We’ve had a lot of conversations about pitch chemistry sessions lately. Mainly
from agencies who haven’t made it through to the next round because
let’s face it, why would you question what you were doing if it was
working? The questions all follow a common theme: “Are we doing enough?” “What
aren’t we doing right?” “What can we do differently?” Read the ten ways to
winning a pitch Chemistry meeting here.
How do your agency rates compare?
TrinityP3 has been benchmarking and assessing
agency fees and charges for more than a decade
and one of the areas of conflict is determining a fair and reasonable rate for
those advertising services. This is why we have developed an on-line system
called Ad Cost Checker.
It is a database with all
of the rates and charge out fees across hundreds of line items and more than 20
countries that you can access statistically significant results from online.
How the Madison Avenue Manslaughter becomes the much
Michael Farmer is not just the Chairman of TrinityP3 USA, he is also known as the Award Winning author of the
book Madison Avenue Manslaughter, now in its third edition.
Here Michael shares not only the problem,
but the solution to managing a much needed makeover for the
advertising industry using his ScopeMetricTM
approach to scope of work management. You can read all about it here.
Get the advice of a TrinityP3 consultant
Looking for advice on how to position
your agency in the market, or independent feedback on how you are positioned?
Wanting insights in to market trends or help developing value based agency fee models?
TrinityP3 consultants have years of
experience on both the advertiser and agency perspective and can assist you
with independent and expert advice to help you address any one of the many
challenges facing agencies and marketing suppliers today.
Is your agency website failing your new business efforts?
Your website is an important ‘customer facing touch point’ to use the jargon that tries to pass as
expertise. The truth is it is an essential asset for any B2B business, including agencies.
But we are continually surprised at how many agencies continue to get this important new
business tool wrong. Here
we share some of the common mistakes we see to help you make sure your agency
website is driving your new business strategy. Find out more here.
See you at Mumbrella360
The 2019 Mumbrella360 conference will feature some of the
most prominent names in Australian marketing. They’re announcing
new sessions and speakers weekly, so stay tuned for more experts,
global brands and industry leaders joining the program.
Check out the speakers already confirmed. Book your
tickets now and we look forward to seeing you at the Hilton Sydney JUNE 4 – 6, 2019